> why not move 100 percent to the web because thats where everything is headed.
Because the technology is not yet ubiquitous. Sure, it's heading that direction, but the key to broadcast radio is its mobility and universal availability. IEEE ain't there yet.
Sure, there will come a day that all of us will have handheld Internet devices. They'll be the size of a Walkman, and will cost no more. Presumably, broadband will be free -- or nearly so -- and in the air everywhere we go. Folks won't, for instance, have to go to Starbucks or Holiday Ham (where I go) to download e-mail and read Drudge. They can do it "at home, and work, or in the car." But, again, we ain't there yet.
There will come a day when any format you can imagine will be streaming 24/7 for free. Want Gangsta rap in Korean or narcocorridos in Polish? You'll be able to find a station. Heck, streamers can even write an net interface so you can design your own station. But, we ain't there yet.
Media will become a soup, a rich delicious blend of flavors and styles from satellite, the 'net, and yes, even broadcast. It will be, as the FCC has called it, "nirvana." But, we ain't there yet.
The radio giants have yet to consider mass shutdowns because the current medium still has a workable business model. Heck, that's capitalism; and God bless it. Will that change in a decade? Who knows? But, we ain't there yet.
In short, 'net radio does not yet make money. It may one day, and when it does we'll have countless postings about how the evils of corporate America schemed it all to take work from DJs. But, we ain't there yet.
DE