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Internet Radio Listenership

M

Mike O

Guest
This is from About: Radio dtd 23 February 2007 http://radio.about.com/od/radiotheinternet/a/aa022207a.htm


The new semi annual study from Bridge Ratings and Research shows the number of monthly listeners to Internet Radio nationwide has jumped 26% over last year and has increased to 72 million monthly listeners from 45 million at the end of 2005.

[EDIT]


Most Listened to IR Networks:
1. AOL On-Line 15.25hrs
2. Yahoo Music 10.25hrs
3. Live 365 10.6hrs
4. Clear Channel Online Music & Radio 9.4hrs

There are more stats in the article.

Internet Radio will likely become the perferred method of listening to the "radio" in the next five years or less. Especially in cities like Houston that will be 100% Wireless internet by next year. It cost nothing if you own a PC and the endless free choices are mind boogling at that times but definitely welcomed by a person that likes a varied mix of music that is no where to be found on Houston radio. I spend well over 50% of my listening on the net to IR stations, not connected to a terrestrial station.

Mike O


[EDIT-post truncated because originating material is copyprotected. Unauthorized use of copyrighted content is in violation of Radio-Info's TOS.]
 
Obviously this is great news for small web casters like myself. I have noticed that the average time spent listening to www.dxsradio.com is about 3 hrs 15 mins each day. We also average about 8-thousand visits each month to the website.

People do want more from radio then song counting, commercial counting and time-temp jocks. Especially in the 30+ demos whose interests tend to be much broader than pop-singer headlines. The question is when will the programmers start to believe their own research? The biggest mistake anyone can make is finding research to support their opinion rather than forming an opinion based on what the research tells them. Anyone with half a brain would be able to understand why satellite, iPods and internet radio are drawing so many people away from radio. What has radio done to fix the problems?

Dave E. Crockett
www.dxsradio.com
 
Crockett sounds good and is doing a good job of evolving it. Dave, your doing a good job with DXSRadio.com

Mike O would be happy.
 
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