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Interns - What to do with them?

M

madel

Guest
Hopefully this is the right forum...the others seemed too specific.

We got an intern about a month ago, and I'm now running out of the "basics" for her to do (organize supplies, filing, orgainize filing, contacts checking) and really want to give her some stuff she can stick on a resume or put in a portfolio.

We're a small company (or section of, anyway) with a AAA station, a pure AC, an ESPNam station, and an oldies format. I've been given the go ahead to have her do just about anything I want to teach her with regards to on-air as long as it's via the AAA.

Beyond that...the whole program has been left in my rather inexperienced hands, so though I have some ideas, I thought I'd come here and ask you guys: What do -you- do with your interns? How did you (or have you?) set up your internship program?
 
Interns seem to work best in promotional roles. If you don't have much of a Promotions department, Interns work well performing tasks that your on-air talent won't want to do, handing out materials or coupons at remotes, work out logistics, dress up in mascot costumes, etc.

Sales likes to use Interns for doing local sales cold-calls and helping get leads. Some Interns seem to gravitate toward sales, especially if they participate in debate or school government.
 
I'm an intern at Sunny 93 in Gallipolis and they put me in the production room for the first 3 weeks or so. I was writing and producing spots. I ended up getting the night shift, still an intern though. I showed passion and support. I say give interns a chance!
 
Yeah, that would be the first place I'd stick an intern. Production. Goodness knows the production staff is over-worked between loading agency spots, network barter spots, and our local stuff (you know, the stuff that actually pays the bills). Unless you have a vacancy in an on-air role and need a temporary fill-in, I'd probably not go that route.
 
Maybe focus on the interns strengths.
What are they studying? What are their interests?
I say turn them lose on what they are passionate about when you are out of administrative tasks.

TVradioguru is on the right track. If nothing else, get them on the street interacting with "potential" listeners ... or have them dabble in social networking ... if there is a clear message to send out.
 
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