SayNoToIBOC said:
David wrote: "This train left the station. 1050 stations now on in HD. Over 1100 now signed and committed to go HD soon. These 2000 stations account for better than 80% of the radio listening in the US."
It doesn't mater, if all 5000 stations broadcast in IBOC, no one is listening ! A joke of a "technology" that is being forced onto the public - yea, that is going to work well. As Mark Ramsey put it to me personally, "I can't belive the public is being so dumb".
There are 13,500 radio stations in the US, not 5000.
AM is pretty much dead for all but the 45-54 sales demo. It may be too late for anything to be done for AM, HD or not. In the best of cases, FM HD will drag AM stations along and enhance their image.
Mark and I disagree on many things. Mark recently said, "It’s the “average” we measure to figure out what music to play. It’s the “average” person who votes on our songs. It’s the “average” we reduce our stations to when we’re out to cut expense. In today’s growing technologically mediated audio entertainment environment, the “average” no longer exists. That’s because music fans no longer need to share common tastes with others in order to find a radio station “they can all agree on.” In fact, the very idea of “agreeing” on a station is antithetical. Who needs to agree when your perfect, ideal station is one set of earbuds away?"
My comment: The whole point of radio is to be a favorite to many for a particular usage. The needs that radio serves are for companionship, clue-edinedness, hipness, laughter, relaxation, etc. Nobody I know tunes in to a radio station to (realistically) hear "my personal favorite songs" from any time and any place. That's what I-pods do, and, no question, it's a competitive advantage for that technology. However, I can mood manage a radio dial much more easily than I can mood-manage an I-Pod playlist (without pre-planning, that is). And if I do pre-program my I-Pod, I get the same content every time, which doesn't happen with radio.
So you can not say that just because a person... and a person who has no responsability to any radio station... is necesarily right. You are veyr good at finding quotes from people who are either wrong or clueless. This is one of them.