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IPL Fetches Staggering $6 Billion+ In Media Rights


Note the deal also involves Disney owned Star Networks which is Disney's owned broadcaster in the country that has the rights to air Cricket in India.

NEW DELHI (AP) — U.S. media giant Walt Disney and India’s Reliance Industries have won the broadcasting rights for the Indian Premier League for more than $6 billion, making the Twenty20 cricket competition one of the most lucrative sports leagues in the world in terms of cost per game.

An IPL match is billed in rights value ahead of English Premier League soccer’s $11.8 million per game, Indian media reported Wednesday. The combined value of the rights was estimated to be almost double the 2018-22 deal.

Disney-owned Star India retained the IPL television broadcast rights to the annual two-month tournament for the 2023-27 period for 235.75 billion Indian rupees ($3.02 billion), said Jay Shah, secretary of the Board of Control for Cricket in India, at the end of the auction process Tuesday.
 
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