I've been thinking something similar about their morning news.
Think about what KYW does at the top and bottom of the hour: 20 seconds of jingles, slogans and a list (at the top of the hour) of the frequencies the station is on (and that's if there's no sponsor of the timecheck "time to get your Dunkin Donuts coffee," etc.). Finally, 20-30 seconds in, the anchors identify themselves and you finally get headlines. But just headlines. Then weather, then traffic, and finally three or three and a half minutes in, you get the meat of the top story.
106.9 in morning drive: "Hi, I'm Al Gardner. Our top story " bang, and there it is.
106.9's traffic comes a minute earlier, but the weather a minute later.
Back to KYW: they give you the top two stories by :05, break for two minutes of commercials, then come back with weather again, then you don't get to hear the third top story until eight minutes after. By then, 106.9 is almost done with its news summary.
They marketed the "10 solid minutes of news" in NYC and Chicago. It didn't seem to help up there.
If you really wanted a faster news, traffic and weather summary, 106.9 would be the place to go.
Now, I'm not talking about reporting quality. I'm talking about their format clocks. But still, it is one advantage to 106.9, as far as being a listener is concerned. If you're one of KYW's advertisers, you still probably like KYW better because people stay through to listen to the commercials.
