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Irv Was Right!

D

DXDXDX

Mention the name "Irv Schwartz" around Cinti broadcast people and the usual responses are laughter, anger and generally negative. Make no mistake, Irv was, lets say, "very thrifty". At times he could be petty and cantankerous. Sometimes he thought he knew more, lots more about engineering than he really did. (We were riding in his car once and he was complaining why his 500w WCLU didn't sound as loud as 50kw WLW. "Its a Miracle" by Barry Manilow was playing. I remember it very, very well!)

One thing Irv always said was he didn't like female voices on the air. I didn't question him, after all he was the boss and the owner although I could not understand his reasoning back then. Turn the clock forward many years and guess what, I've come to fully understand Mr. Midwest Time Sales! Why is it that so many females seem to think they need to use some sort of fake voice or fake inflection? Why not do the spot straight, like most guys do? Why not work the mike at the usual distance rather than almost swallowing it as they think they need to whisper into it? And then there was the part time girl back then, I think she was at WKRC. Forget about any natural sound coming from her. She just had to come across as "Miss Cutesy Wootsie". Remember her? Her initials were S. B. Talk about phony-ness!

Yep, Irv had his "unusual" traits but on this point, he was 100% on target.
 
I've said the same thing for years.
Here's the psychology of it.

Women primp and pretty themselves when they head out.

When they answer the phone or get behind the mic, they feel the need to do the same thing. They "primp" their voices. I have had quite a few successful women on the air, once they take my advice.
My wife has a great voice. I tried to get her to do some voice work and she couldn't pull it off. I told her to just pretend that she is talking to
me on the phone. No go. She couldn't get past the mic thing.
 
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