I can't recall the last station launch for which I've seen no advertising whatsoever. But I haven't seen anything for WTDA's rock-based Classic Hits format. Zero. Zilch. In the past, Nabco has *always* blanketed the city with billboards when a new format launches (and also at other times, especially for 99.7). But not this time. The economy, perhaps? WTDA's performance will have to be judged relative to this lack of support.
Or maybe I've just missed the advertising? Has anyone seen billboards or other advertising for 103.9's current format?
And BTW, whether you like 103.9's music mix or not (and I do), it's amazing to compare the size of its list to, say, the Brew and Q. I swear 103.9's list must be *at least* ten times as big -- quite literally.
Or maybe I've just missed the advertising? Has anyone seen billboards or other advertising for 103.9's current format?
And BTW, whether you like 103.9's music mix or not (and I do), it's amazing to compare the size of its list to, say, the Brew and Q. I swear 103.9's list must be *at least* ten times as big -- quite literally.