Both 1260 and 1380 applied for a frequency in the expanded band. Both were turned down. Add to this the fact almost no one is listening to the stations in the expanded band. Its right up there with short wave (which I love, but how many other people are steady listeners to EWTN or Family Radio on short wave?). Moving the 1260 allocation to, let's say, 1660, would serve what purpose? Like Edwin Star says in War!: "Absolutely Nothing!" 10kw of additional drain on Delmarva Power that they don't have the money to pay for! They can't pay for the electricity now, how would they pay for a 10kw transmitter?
WDEL has a very good signal into PA. Ridley Park, Philly itself. As you may have noticed, WDEL is including more of the Ridley Park area in their traffic reports. That's because they know they have Delaware residents commuting from that area. From wherever the wire was/is, WAMS had a better signal into NJ then it had into Newark. Move it to Wilmington? Closer to Trenton? There are so few prospective listeners in Wilmington, why make that move? The last xmitter site gave them a good signal to Ridley Park, Claymont, all the way down I-495 and I-95. I listened to it and know the signal was there. But despite their effort (remember, no money for advertising) no one but me was listening. The future audience is Middletown, Odessa, Townsend, the new MOT community, but since no one knows, or cares, that the stations exists, what good does it do?
The bottom line is this. New AM radio stations are a no win idea. The longer a station is off the air, the more it is out of the public mind. A late non-Arbitron survey of listeners for 1260 as the year 2000 rolled around showed only a very small handful of 1260 listeners, and the 1260 owner paid for the survery! Then it went off the air. Then it came back on, underwent a variety of formats. At one time, it had a live morning show but couldn't even pay the morning dj. The show was done for free because there was no money! Now it is back off the air. This is not necessarily the fault of the owner. It is the fault of a dream that cannot come true in this day and age. Local AM radio is almost dead. Long time established stations like WDEL, WILM, KYW, etc. can make it. A small time player like 1260 is dead. And as much as we may hate to admit it, maybe it SHOULD be. The FCC allowed too many small AM stations in the mid-60's before mandating separate programs on FM stations. They replaced AM. Its over. It doesn't matter what you program, where your signal is, what power you run. Your money is better invested in a 401K. When you retire and S.S. is gone, that AM station is not going to pay for your food and 'scripts.