I've never claimed radio was irrelevant. I've said it's slowly headed to irrelevancy, but it'll be years before it gets to that point. As of today, it still serves a purpose in emergency situations and it's low power consumption makes it a great alternative to over-the-top media.
What will always be irrelevant is HD Radio. It just never took off and will probably go the same way AM Stereo did. How many AM stations are left that still broadcast IBOC digital radio? It seems like almost half of the FM HD subchannels in this market are used to feed translators. And those subchannels that do have a neat or unique format have no fallback in spotty areas. Ever tried HD Radio in Conroe? And forget about HD Radio in rimshot stations, they have more dropouts than inner city high schools.
Then there is the issue with some broadcasters completely neglecting or having issues with IBOC digital radio. I remember a few stations always had issues with their audio not being properly delayed so anytime you hit an area with constant dropouts, well...it was annoying. Then there were a few stations who had better audio quality over analog than they did over HD (*cough* *cough* Radio One...Is that still the case? Or have they fixed that issue?)
HD Radio is just a very unreliable medium that never took off in an already competitive market. You said it yourself; many of these media companies are struggling to turn a profit, so how is potentially spreading listeners even more throughout HD subchannels helpful? It's destined to fail. I wouldn't be surprised if this technology is dropped by broadcasters in the next 10 years or subchannels that don't feed translators go away.
You should try 92.9, 95.7, 96.5, 100.3 or 101.1 up there in Conroe. They're all running elevated HD power, and work reliably for me there. 97.9 and 104.1 are joining the club shortly, as they have new transmitters on order.
You can hear 610 and 790 a lot better on 100.3 and 93.7 after dark in Conroe.
It isn't much of an investment these days to add HD to a new transmitter order, so there's just about zero chance any of the big companies will be shutting it down. There's absolutely no reason to do so, unless you want to treat your listeners in HD equipped cars to multipath and a far less compelling program associated data experience, that's less like the streaming services and more like 80s tech.