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Is all this segmentation good for radio?

V

vibe

Look at all the formats we have and radio still doesn't have it right. Is there an underlying assumption that just because you are a certain age/demographic, you are automatically are apt to listen to only certain musical formats?
I'm 56, last week my fiance and I saw a play, "The Buddy Holly Story." I was only 8 when he died and don't remember much of early rock and roll but I was shocked. The music really kicked butt.
The crowd was mostly in their 60's and 70's (it was a weekday matinee) but there was a sizeable number of people younger than us, in their 30's and 40's who really got into the music which sounds much better than on AM when i was growing up. The point is good/great music spans the test of time and crap doesn't. So why can't radio span a longer period of time/ with a much greater mix? Could a station playing oldies and classic rock not usually heard much along with some classic country, psychydelic songs, some R and B and salsa; in short an eclectic mix BE a dominant force in it's market?
Maybe some radio industry execs could learn a real life lesson, see this play, and observe firsthand, that the age of the song and the age of the audience do not necessarily have to be correlated IF the music stands the test of time.
 
No it could not. There's not a large enoughpopulation who would like all those styles at once, or who would wait hours for a specific style to come up. Everyone wants what they want now, and that is served by services like XM as wel as terrestrial radio.
 
Gr Oldies-you are obviously a radio pro, I am not; I am a very fustrated listener to a lot of stations that just keep playing their same tired old hits w/ short playlists. When I'm driving, I take what I can get OTA supplemented by CD's when driving in areas where every other station is either infomercial religious (turn over a new leaf and let the money fall out of your pocket while you're at it) or modern country music which I am not a fan of. At home, I listen (on Music Choice) to classic disco,classic country,classic R and B, classic rock, areana rock, party favorites, solid gold oldies, raggae.
Now I know all those formats cannot be combined but with good music, age has no boundaries and with all these stations trying to hit a specific target (and missing half the time becasue of playing the same old Krap)they are losing listeners.
What if one combined (for example) classic R and B with classic country, classic rock, and some oldies?
In other words just play the great songs from the great artists like Charles, Williams, Beatles, Holly etc).
Why not try??
 
That's where I think a lot of decade-oriented oldies stations missed the boat: they only played one format... usually consisting of the same tired old 200-300 songs that you'd hear on the AC station a few megahertz across the dial. And the truth of the matter is, most currents-based stations are the exact same way. You give 'em a base of 200 back-tracks to supplement their currents, and that's all you'll hear.

I still say a format consisting of all eras of country mixed with classic rock (including AOR, arena, etc.) would be a smash hit across the country. One of the guys on these boards, Lawppy, even gave it a name on another board: "The Mullet."

As Tolkein said, "One station to rule them all." Or something like that ;D
 
WSDM/Brazil, IN has the "classic rock + country" format on the air as "The New Crock 92.7". THey had a 5 or 6 as an oldies station. As "Crock", that fell to a 1 share.

There have been a few such stations across the country, to the best of my knowledge, all have flopped.

I agree, it is a good idea in theory.
 
I can tell you right now, put it on a massive signal here in Southern Michigan, and you'd make a killing (and probably help clean up the FM dial a bit while you're at it!).
 
I know we're told over and over by the supposed experts on these boards that radio managers (because they're threatened by 20-something advertisers) have no interest in serving older listerners.

I find it odd, however, that there's no place on radio for the most loyal users of radio - the very group that grew up with it and would likely stay with it - compared to the teens and young people who have more interest in downloading and Ipods.

Surely some creative managers can develop programming that appeals to the important booming Baby Boomer segment.

If all the news reports are accurate, that group will soon control most purchasing in this country.

Radio seems once again to have missed the boat on this one.
 
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