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Is ANYBODY Safe Anymore?

B

BossJock1947

Syndicated Morning Shows (many very weak) Nights/Overnights Syndicated or Voicetracked...Is Middays and Afternoons far behind?

The only people in Radio that will be making money locally is GM/GSM/Sales Ducks. Sad commentary on Radio Today :'(
 
Somebody somewhere in a $3,000 three-piece suit has to realize if you kill your product no one but a few people in a cheap rental car with no CD player are going to listen. Now maybe in the free-wheeling post 1996 regulation days from 1996 till about 2002 this line of thinking of killing off all your talent, on-air and off-air, and programming "safe" music may have worked. With a new generation coming of age in a new generation of hyper media, from portable internet to iPods, the idea that people are going to listen to your radio station regardless of lack talent and/or innovative music selection is just absurd.
 
Apparently, only the CEO's. Air talent, no.
 
As I wrote in another post on another thread a few weeks ago, air talent are a part of your product. They're the biggest way to set radio apart from the ipod and the automated internet station in some guy's basement. Radio execs almost all come from sales and are totally clueless about programming, but they're the ones deciding to cut talent. These suits also make 5, 10 even 15 times more money than on-air talent. If they really wanted to cut costs they should start with the over inflated salaries that these supposed radio geniuses are taking home.
 
Alan McCall said:
Apparently, only the CEO's. Air talent, no.
Click to expand...

I would think the "bean counters" jobs are safe, too...

;D

Without them, how would the CEOs get by?
--jay
 
emailfailed said:
Somebody somewhere in a $3,000 three-piece suit has to realize if you kill your product no one but a few people in a cheap rental car with no CD player are going to listen. Now maybe in the free-wheeling post 1996 regulation days from 1996 till about 2002 this line of thinking of killing off all your talent, on-air and off-air, and programming "safe" music may have worked. With a new generation coming of age in a new generation of hyper media, from portable internet to iPods, the idea that people are going to listen to your radio station regardless of lack talent and/or innovative music selection is just absurd.
Click to expand...

But CBS Radio is constantly telling me that 90 percent of all adults over the age of 12 listen to the radio every week!

It sounds like it's going so well! ::)
 
scooty430 said:
But CBS Radio is constantly telling me that 90 percent of all adults over the age of 12 listen to the radio every week!

It sounds like it's going so well! ::)
Click to expand...

In PPM markets, it's over 95%, so the problem must be the economy. Ya' think?
 
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