J
Joseph_Gallant
Guest
Over the past few years, Boston's WMJX-106.7 has refused to go all-Christmas, even though as a Soft AC, their regular format is more compatible to the all-Christmas format (in terms of both music and target demohgraphics) of any Boston station. WMJX has had an all-Christmas webcast the last couple of years, and last year between Thanksgiving and Christmas, about half of the songs it played were Christmas tunes.
However, the Inside Track column in today's (November 23rd) Boston Herald is reporting that WMJX will go all-Christmas. In the newspaper, the item was one of several at the end of the column under the heading "We Hear...".
Given that they had only done so on the Internet in the past leads me to believe that the column's writers, Gayle Fee and Laura Raposa, may be confused between WMJX's webcast and broadcast signal.
But while WMJX has never gone All-Christmas, other Greater Media Soft AC's have. WMGX in New Jersey and WMGC in Detroit both went all-Christmas last year, although neither has done so at this writing (1:20 P.M. EST). While many expect WMGX to do it again, the Detroit station may not, even though their website has an "all-Christmas" look.
I personally believe that if WMJX were to have gone all-Christmas on their broadcast signal, they would already have done so, and probably would have tried to start before WODS-103.3 went all-Christmas last Thursday (November 17th).
On the other hand, WMJX was one of the few Soft AC's in the country that did not go all-Christmas in 2004; most other Soft AC's at or near the top of the ratings in a particular market (like WMJX, which while not #1 overall, usually is the top-rated music station in town) do make the flip.
Stranger things have happened.
However, the Inside Track column in today's (November 23rd) Boston Herald is reporting that WMJX will go all-Christmas. In the newspaper, the item was one of several at the end of the column under the heading "We Hear...".
Given that they had only done so on the Internet in the past leads me to believe that the column's writers, Gayle Fee and Laura Raposa, may be confused between WMJX's webcast and broadcast signal.
But while WMJX has never gone All-Christmas, other Greater Media Soft AC's have. WMGX in New Jersey and WMGC in Detroit both went all-Christmas last year, although neither has done so at this writing (1:20 P.M. EST). While many expect WMGX to do it again, the Detroit station may not, even though their website has an "all-Christmas" look.
I personally believe that if WMJX were to have gone all-Christmas on their broadcast signal, they would already have done so, and probably would have tried to start before WODS-103.3 went all-Christmas last Thursday (November 17th).
On the other hand, WMJX was one of the few Soft AC's in the country that did not go all-Christmas in 2004; most other Soft AC's at or near the top of the ratings in a particular market (like WMJX, which while not #1 overall, usually is the top-rated music station in town) do make the flip.
Stranger things have happened.
