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Is Brown Down For ‘BRU Buyer?

Hello, EMF? Rhode Island is heavily Catholic, but then, so is central Connecticut, but that didn't discourage EMF from snapping up WCCC.
 
I've long thought Hall Communications should consider buying WBRU to get WCTK on a better stick. Of course, Cat Country already does very well on a stick that MIGHT citygrade half the market on a good day, and finding something that would get similar results on that stick would be a challenge.
 
There are hardly any major areas that have a problem receiving WCTK. Moreover, any loss of coverage is compensated with the added coverage - and advertisers - that WCTK gets in the New Bedford and Cape markets.

Kent said:
I've long thought Hall Communications should consider buying WBRU to get WCTK on a better stick. Of course, Cat Country already does very well on a stick that MIGHT citygrade half the market on a good day, and finding something that would get similar results on that stick would be a challenge.
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Not sure exactly how its system works, but Hall apparently treats Providence and New Bedford/Fall River as a single territory. It can sell WLKW and WNBH independently, but radio has never been bought regionally, and past attempts to change that have never worked out well. So, I'm not sure exactly how WCTK is sold.

When I was in Kansas City, most stations, especially the younger skewing stations, showed up in Topeka, but you couldn't monetize that audience. Topeka businesses wouldn't pay KC rates, and the KC stations depressed the Topeka stations' revenue. Only the top three or four stations in Topeka would ever show a profit, even when the economy was healthy. I'd have to think New Bedford/Fall River and Cape would be a similar situation.
 
Well, over the years, I have heard New Bedford and Cape businesses advertise on WCTK. These businesses do not advertise on any other station that calls itself a Providence station (besides WCTK). WCTK also makes a small effort to market itself to the New Bedford and Cape markets. In some its voiceovers and liners, shout outs are given to Eastern MA and Cape towns.

Kent said:
Not sure exactly how its system works, but Hall apparently treats Providence and New Bedford/Fall River as a single territory. It can sell WLKW and WNBH independently, but radio has never been bought regionally, and past attempts to change that have never worked out well. So, I'm not sure exactly how WCTK is sold.

When I was in Kansas City, most stations, especially the younger skewing stations, showed up in Topeka, but you couldn't monetize that audience. Topeka businesses wouldn't pay KC rates, and the KC stations depressed the Topeka stations' revenue. Only the top three or four stations in Topeka would ever show a profit, even when the economy was healthy. I'd have to think New Bedford/Fall River and Cape would be a similar situation.
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