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Is CC rebranding 94-5?

F

fingar

Noticed in the last couple of days that 94-5 is using the tag line '94-5 WPTI' on news and weather instead of the 'Rush Radio 94-5'. Is there a new oar in the water at PIA?
 
They rebranded in Raleigh when they did the re-imaging of 106.1. Rush is not a hot brand name if ya know what I mean.
 
Give Rush back to WSJS and give them their ratings back. Maybe that'll convince them to bring Smith Patterson back and have the great local morning show they used to have.

You can chalk up the "Rush Radio" brand to the seemingly endless list of Clear Channel failures. I know they tried that in multiple markets. Raleigh they've rebranded, they had a Rush Radio failure in Boston that they've flipped already and the station isn't talk anymore. The Rush Radio apparently still exists in New Orleans....but I'm sure it's on the verge of re-branding.

Not everyone is in love with Rush Limbaugh....even a lot of Right Wingers, you really alienate people to listen by calling it "Rush" anything. But since Clear Channel pays him 7 billion dollars every year (sarcasm, but what is it, $300 MIL?) I think branding it Rush seems like their trying to justify the means.
 
I have noticed the changes in the promos/IDs as well.... the thing I just noticed was that info display on my digital radio in the car was always "Rush Radio" up until last week when I noticed for a few days the display was blank. Yesterday I noticed the display was back but now was showing "94.5 WPTI"
 
How would you change that so it shows up different in cars? Never thought about it?
 
Logo on their website says 94.5 "The Piedmont's Talk Station". I'm sure their weening off the Rush Radio name out of their systems. IMO Rush has run his course, the PPM world is proving the diary books we're skewed with people who weren't filling out legitimate radio listening periods.

I'm sure he'll be around for a while but Clear Channel should look at better building patterns for their talk stations instead the same old Hannity, Rush, Glenn Beck, lineup....
 
They have rebranded and dropped the rush monicker.

PTI is supposed to stand for Piedmonts information station people would care If anyone listened
 
IamFMradio said:
They have rebranded and dropped the rush monicker.

PTI is supposed to stand for Piedmonts information station people would care If anyone listened
Click to expand...

And RDU stands for Really Dumb, and Ugly
 
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