Don't think I EVER heard that one on radio. Not that I would miss it. It was on the playlist for the local AAA station for a week, but I never heard it played there either.
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Is Classic Rock Dying?
- Thread starter tsherck
- Start date
It peaked at #4 on Billboard's Hot 100, #32 on Adult Contemporary, and #36 on Country Airplay. Probably got regional country airplay.
I'm almost 60 years old grew up in the 60's love 60's and 70's music but I also like 80's and some 90's I still think it can all work together if effort is applied you can't be lazy about it and trust me I'm not the only one that feels this way there are lots and lot's and lot's of people out there just like me but I'm pretty sure I'm about to told how wrong I am, just saying.
You may be right, but at the end of the day, there're not a whole lot of advertisers rushing out to reach 60 year old men. I'm just saying.
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I am in my early 60's. I realize that some short-sighted advertisers don't realize that Baby Boomers in the 21st Century aren't like the Greatest Generation was in the late 20th century. We still buy things, we still spend money, and we're still open to advertising pitches about new businesses and brand names. My parents' generation tended to be immune to brand name advertising by the time they were in their late 50's. We aren't. We are worth trying to reach through advertising.
But, there are some other considerations that are being overlooked. I've posted this before, and though a few "experts" scoff at it, I believe it to be true.
"Classic rock" is a sound, not an era. Even though it was created during a specific time period, it is, well, "classic". Its appeal transcends eras. I have met far too many younger people, people who are right smack dab in the middle of the most coveted advertiser demographics, who regard "classic" rock as their favorite musical genre. The biggest objection that younger demographics have for what "classic rock" stations play on the air is that it's too restrictive, with not enough variety. These are listeners for whom there is no nostalgia for any particular classic rock song. The songs were new before these people were born, or they were only in grade school. They simply like the sound of the music made by bands like Boston, Foreigner, Heart, Led Zeppelin, Asia, Guns & Roses, Bruce Springsteen and the E Street Band, and all the rest.
There are artists today, and there have been artists throughout the years after the "classic rock era" who continued to make great sounding classic rock recordings. Just because the suits in the music industry, and the suits in the broadcasting industry abandoned the core artists from the classic rock era, most of them were still making and releasing new product. It didn't sell as well without airplay for promotion, but it sounded just as good. And there are new artists who are ignored by the recording industry suits who nevertheless make great sounding, brand new, "classic" rock.
Why? We have money to spend a lot lot more than the younger generation.That's a very stupid analogy Yea We are somewhat set in our ways for example I buy a new Ford every year so wouldn't that be incentive for the Ford dealers to market to me I mean there are more than one Ford dealer out there that just doesn't make any sense.
Ask the advertisers. I'm in radio.
I agree wholeheartedly my youngest kid is 23 loves all the classics.I took my 15 and 17 year old grand daughters to see Foghat and Blue Oyster Cult with the wife and I and they loved it.Like you said a lot of the younger generation love the classics and listen to classic rock/classic hits stations it's not just old farts. And as a sidenote if the advertisers don't care about marketing to us how come so many use classic music in their commercials?
That's TV. They love advertising to boomers on TV. Just not the radio.
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Anyone who works in radio, where the advertisers are the customers, who doesn't go out of his way to learn about those customers and make himself into an expert on his customers, and what they want and why, has no business working in radio.
Substitute any industry you want in place of "radio", and that statement remains true.
I have gone out of my way to learn about all my customers. They aren't interested in reaching 60 year old men. As to why, I can give you an answer, but it's what they tell me. So that's why I suggest you go to the source.
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There are two kinds of salesmen. There are "order takers" who simply provide whatever the customer wants to buy, and there are true salesmen, who persuade the customer that he needs what they are selling. Anyone can do the former. It takes real skill to do the latter.
For someone who doesn't know me, you sure THINK you know a lot about me.
Those who can...do. Those who can't complain about those who do.
The bottom line is you're not my customer, so I don't care what you think.
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What anyone posts in forums like this reveals more about them than you apparently realize.
T
Tenley
Guest
No.
As purchased music yes. As a format, No
As purchased music yes. As a format, No
I will admit now, that OTA music radio is "dead" to me. I'll be 59 this year, and nothing musical on OTA radio (that is, what I can pick up in the car) is of any use to me, as is currently programmed. I do still listen to radio for News and Sports Talk and some sports games(occasionally).
My ideal radio receiver would be totally programmable, or, it would be 12 AM presets and 6 FM, assuming a "standard" of 18 total presets available.
My ideal radio receiver would be totally programmable, or, it would be 12 AM presets and 6 FM, assuming a "standard" of 18 total presets available.
At that age, the feeling is mutual. No offense. It's a young man's world. Young women too.
Back to this thread's original premise: "Is Classic Rock Dying?" Just my opinion, but man I sure hope it is. I never cared for most of that stuff the first time around. (OK, I know I could always turn the channel, just let me female dog for a bit, then I'll shut up)
I'd like to know what's going to happen in Asheville NC. There are three rock stations if you count The Planet, which is active. It is some distance away and mountains may affect the reception for some. Rock 105.1 probably has a better signal now in parts of the market because they moved it. I can't listen in my motel room any more, though, even though it was once one of the clearest stations (I could have sampled it in the car, now that I think of it). So I can't compare what they are doing to The Mountain, which is "everything that rocks". They identified it as "classic rock" at one point, though I did hear Alice in Chains. I had never heard the song but there was a DJ at the time. They also air Nikki Sixx.
Many classic rock stations are leaning more active by adding 90s and 2k's to the mix. Typically, these newer songs are harder rock but what I'm wonder is if a radio station has tried Alternative vs hard rock and included some of the classic rock artist that went more of the prog rock direction.
I have a facebook page devoted to modern alternative music and on Thursday's, we do the Throw Back Thursdays and I've noticed that when folks sneak into the 70s, it's lots of King Crimson, David Bowie, Neil Young and even Pink Floyd.
It's always the Five Finger Death Punch, Pop Evil, hard rock stations that mix in lots of the classic rock but why not the more alternative leaning station taking part into it.
Another note, with Active Rock being in the toilet over the last few years and the explosion of alternative, the few active rock stations out there are actually leaning more older than they ever did when they were a popular format. Probably signs of the current 'new rock' scene maybe.
I have a facebook page devoted to modern alternative music and on Thursday's, we do the Throw Back Thursdays and I've noticed that when folks sneak into the 70s, it's lots of King Crimson, David Bowie, Neil Young and even Pink Floyd.
It's always the Five Finger Death Punch, Pop Evil, hard rock stations that mix in lots of the classic rock but why not the more alternative leaning station taking part into it.
Another note, with Active Rock being in the toilet over the last few years and the explosion of alternative, the few active rock stations out there are actually leaning more older than they ever did when they were a popular format. Probably signs of the current 'new rock' scene maybe.
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