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Is College Radio Driving Listeners to the Internet?

L

LeeLHeureux

As a loyal college radio guy and someone that came up through college radio I think the format (College & Community) is really in a unique position to really reinvent itself through the web (provided they work out all the fees, etc). Stations like KEXP and KCRW do an oustanding job with their podcasts and websites and I think this can be replicated, maybe on a smaller level, at every station. I think college stations have a lot of interesting content to offer as well.

This is important as the majors continue to drive people to their websites and boast about exclusive online content. R&R released the stats today about the increase of online radio and that Clear Channel already has 18% of all unique listeners. This is an incredible stat as the future unfolds and convergence between phones/stereoes/laptops/ipods/etc occurs with technological developments.

My question is: Is it important for college stations to have a stake in the web and internet streaming and more importantly, are college stations driving THEIR loyal listeners to the web as hard as Clear Channel and the like are? Lastly, what other creative content & ideas could college radio offer that is unique to the format..

My thought is that it is VERY imnportant to find a home on the web and to do so fast while the idea of driving listeners to the web is still relatively new. Clear Channel and the like understand where the future is headed - is it possible for the majority of college radio to get there as well?
 
My college station 90.3 The Core actively encourages people to listen online at http://www.thecore.fm
Most likely, it is because the current signal is spotty in parts of the campus, but it is easier to track the listeners if they're listening online (and bandwidth within the school's network is free). An idea that is in the works is a secondary stream of more programs, since it will allow many more students to get involved and have shows at convenient times. Eventually, we might place the secondary programming on the HD2 when we get HD radio. It is a great thing that we stream online because students can listen from home beyond the reach of the FM signal, and tell people all over the world to listen to the station online.
 
my station kpsu in portland lets people know tune to our internet stream i dont think its bad for college radio them stations that low wattage station we tell our listerners to tune to www.kpsu.org this should college radio stations around country
 
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