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Is Continental the new target?

I

IKE_IKE_Baby

WEDJ and WSYW together used to combo anywhere as low as 1.5 to a 2.5. Now WSYW is a complete non-factor (points and revenue) and more importantly it appears revenes are down 70 to 75%. Will there be a flip, a sale, another management change? What do you think is on the horizon for the last hold out Kosofsky boat?
 
yes, both statements are true. the 107.1 is licensed to danville and the 810 is 250 watts, daytime.
 
It almost seems like I read somewhere that much of 107.1's programming was brokered out. If that's still the case, I wouldn't look for much of a change until, maybe, the existing contract is up. I remember when I lived in Indy and 107.1 had smooth jazz during the daytime but brokered Spanish-language programming from 7 pm to midnight. It also aired a lot of Spanish on Sunday. As I understand, that was the inspiration for taking it full-time Spanish after the Edge experiment failed.
 
Kent said:
It almost seems like I read somewhere that much of 107.1's programming was brokered out. If that's still the case, I wouldn't look for much of a change until, maybe, the existing contract is up.
Click to expand...
As I understand it those contracts are long long gone (they probably wished they had them back). I am fairly sure that Continental has been under 95% control of their inventory since a lawsuit occured from a client they kicked off the air for non-payment a couple years back. Then after a messy lawsuit settlement ownership replaced G.M. Barnett with wonder boy Russ Dodge who nearly bankrupted Raven Broadcasting (Jonathan Byrd's) in time to take over the reigns at Continental. Then Dodge pushed out PD/Ops Eisenhart and alienated the rest of the sales staff (another brilliant move) the sales staff there is pissed. What is most laughable is that Dodge has put regional on the FM, keeping regional on the AM (making the 250 watt AM a non producer) then has spent hundreds and hundreds of thousands of dollars on promotion, (billboards, logo redesign, bought arbitron, etc) along with heavy salaries only to only get a whopping 1.4 for the FM in the winter book 07 P1. Keep in mind, under Barnett the word is the two stations were knocking down an average of 250k per month and now...maybe 110 to 125. OUCH! Still not bad for a nursed transmitter and handicapped broke down 1800 watt FM signal I guess.
This next comment will make some of you REAL happy>>>>> I hope Russ Oasis buys 'em!
 
1.4 what? 1.4 of the latino audience? 18-24?

Depending on the demo this could beat the track.

Not mentioned is 1590. Did this station make a difference in the revenue?

125 k a month. Miller Kaplan? Just wondering.
 
ChiefEngineer said:
Depending on the demo this could beat the track.

Not mentioned is 1590. Did this station make a difference in the revenue?
Click to expand...
Great question about 1590. I know the LMA owner on that station and even though he would report that he has made the monetary difference (all ego) I would guess not. At last word 1590 does not have a main stream sales staff at all. Maybe, and I mean maybe one full time sales person, but mostly all the business they get is the mom and pop hispanic businesses with an occasional city government buy (no barn burning dollars there as we would all know). Mostly DJ's doing the selling at 1590. Under Barnett 107.1 and 810 was still pulling down the duckies while 1590 was fresh, new, and all the rave. Now that I think about it, if Barnett was on here, he would tell us that Continental had its best year the first year 1590 was on as a regional mex station.
Oh, and funny comment on the track. I just looked at the new ratings on R&R. WEDJ 1.4, WSYW 810 did not show up again for the second or third book. It used to average a 1.0
 
This is an honest question:

Granted, there are a lot of Hispanics in the Indy area. Lets say 60% of them are illegal (for arguments sake..not being politcal). Would they answer the phone for Arb, or fill out the form?? Seems to me if they are afraid of being found out, they sure would not want to be asked race, location, let alone favorite station??
 
Hoosierky said:
This is an honest question:

Granted, there are a lot of Hispanics in the Indy area. Lets say 60% of them are illegal (for arguments sake..not being politcal). Would they answer the phone for Arb, or fill out the form?? Seems to me if they are afraid of being found out, they sure would not want to be asked race, location, let alone favorite station??
Click to expand...
I think your dead on the money. As a buyer I "used" to place on WEDJ and WSYW. I got a good spread from the Immigrant Mexicans that were legal, maybe not, great cash buyers though, and on 107 solid results from what seemed to be younger, educated, bilingual, sometimes affluent Hispanics. I stopped buying shortly after the changes because of big big drops in results and pressure from client with the exception of one of their festivals and that was a waste of effort and monies as compared to years past.

I truly believe that arb is simply an indicator as is a tip of a glacier. If a radio station (other than LA, NY, Chi) shows a 1.0 that would be more of a 3.0 share (maybe a 3.5, I treat it that way) compared to other formats using the results I have seen from previous market buys in Indy and elsewhere like Atlanta or North Carolina.

I have zero confidence in anyone there anymore and from what I have gathered few others do. Hence the original question. Is Contnental the new target? Target for complete management change or buy out? Buy It Russ, BUY IT. lol.
 
810 has one of the best signals despite it's 250 watts. It's non directional signal plus it's low
dial position work in it's favor. 810's handicap is that it is AM and daytime only. 60 miles from Indy,
only WIBC comes in better.

Wish these guys the best!
 
The AM is in Indy. 60 miles? Formerly WATI.
 
I didn't understand the decision to change the 107.1 format to regional, either. I thought it worked better the way they had it. And 810 AM really does get out. I can hear it quite well on a good radio here in Kokomo, at least in the daytime.

FWIW, if they could find a way to do it, it would seem like a great idea to get 107.1's signal on one of WSHW's translators in Logansport.

I personally would like to know what they need two translators for anyway, in that town.
 
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