del_griffith said:From Salem's investor relations page:
Income net of tax for WRFD was $109,000 for the second quarter and $143,000 for the first 6 months of 2009. Salem reports that they typically have higher income periods during the 2nd and 4th quarters.
For a station with a less than one share if any rating at all, and on a daytime AM station, those income numbers (not sales, but income) are pretty darn good.
And very good numbers considering out side of a few shows all the stuff they air between those commericals is downloaded off a satellite dish into an automated system and does not require a human to be on air with ... re: WRFD is cheap to run... WCVO would still be smart to close on the deal. WCVO already has a sale team which can combo sell with WRFD once its theirs which only benefits both stations reaching the 'teaching' crowd and those that like 'the music' also they will save money when they move the studios from its current rented location to their building in Gahanna.
I don't see where this isn't a win for WCVO (despite it being an AM daytimer).