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Is Entercom Getting Ready To Dump WRKO ?

S

Stenopad

Thinking out loud. Wonder if the changes at WRKO are just an indication that Entercom is going to dump WRKO.

This latest move of "Boston in The Morning" proves conclusively that they planned about as much as George Bush planned for Iraq after the war...that is not at all.

Sort or reminds one of putting a fresh coat of paint on the house to sell it. All cosmetics with little or no substance.

If they do sell, who would buy?
 
> Thinking out loud. Wonder if the changes at WRKO are just an
> indication that Entercom is going to dump WRKO.
>
> This latest move of "Boston in The Morning" proves
> conclusively that they planned about as much as George Bush
> planned for Iraq after the war...that is not at all.
>
> Sort or reminds one of putting a fresh coat of paint on the
> house to sell it. All cosmetics with little or no substance.
>
>
> If they do sell, who would buy?
>


Im dreaming but id love to hear WAAR 680-AM Progressive Radio 50,000 watts of liberal radio - Air America/Jones Radio...now that i got the dream out of the way..back to reality

Why would Entercom sell WRKO....decent ratings, good signal, decent ad base?
I don't see them bailing on the station, even if I don't like the content...they seem like they will continue to play with the format/content but i doubt they would sell the station...
 
> > Thinking out loud. Wonder if the changes at WRKO are just
> an
> > indication that Entercom is going to dump WRKO.
> >
> > This latest move of "Boston in The Morning" proves
> > conclusively that they planned about as much as George
> Bush
> > planned for Iraq after the war...that is not at all.
> >
> > Sort or reminds one of putting a fresh coat of paint on
> the
> > house to sell it. All cosmetics with little or no
> substance.
> >
> >
> > If they do sell, who would buy?
> >
>
>
> Im dreaming but id love to hear WAAR 680-AM Progressive
> Radio 50,000 watts of liberal radio - Air America/Jones
> Radio...now that i got the dream out of the way..back to
> reality
>
> Why would Entercom sell WRKO....decent ratings, good signal,
> decent ad base?
> I don't see them bailing on the station, even if I don't
> like the content...they seem like they will continue to play
> with the format/content but i doubt they would sell the
> station...
>

There is no way they would sell that station, period. For the ad revenue alone that station is gratly responsible for Entercom Boston's toal billing. They can't even entertain selling it.
 
Yes, a 50,000 watt station that would get a 1.0 in the ratings.
Praise Franken!

> Im dreaming but id love to hear WAAR 680-AM Progressive
> Radio 50,000 watts of liberal radio - Air America/Jones
> Radio...now that i got the dream out of the way..back to
> reality

I also don't see them bailing on 'RKO.<P ID="signature">______________
I am the REAL raccoonradio (2 c's). Accept
no substitutes!</P>
 
>
> There is no way they would sell that station, period. For
> the ad revenue alone that station is gratly responsible for
> Entercom Boston's toal billing. They can't even entertain
> selling it.
>
Clearly WRKO was their "flagship" station, but WEEI is the runaway leader now.
Times change. Everyone has their price. If someone really desperately needs
680 AM a deal could be cut by trading stations and cash. It's not impossible
and Entercom not only CAN entertain selling it, they no doubt are.

They just are not putting the resources into making it competitive with what is going to come around the corner in the next 2 years in terms of radio reinvention.
 
after years of coasting and depending on Howie to carry the load, wrko is still in the top five in the city and holding off the competition from an FM talker which if programmed nearly as well as wrko would easily be the leader.

Why would entercom sell their largest market talk station when they've put nothing into it and its doing so well?


> >
> > There is no way they would sell that station, period. For
> > the ad revenue alone that station is gratly responsible
> for
> > Entercom Boston's toal billing. They can't even entertain
> > selling it.
> >
> Clearly WRKO was their "flagship" station, but WEEI is the
> runaway leader now.
> Times change. Everyone has their price. If someone really
> desperately needs
> 680 AM a deal could be cut by trading stations and cash.
> It's not impossible
> and Entercom not only CAN entertain selling it, they no
> doubt are.
>
> They just are not putting the resources into making it
> competitive with what is going to come around the corner in
> the next 2 years in terms of radio reinvention.
>
 
> after years of coasting and depending on Howie to carry the
> load, wrko is still in the top five in the city and holding
> off the competition from an FM talker which if programmed
> nearly as well as wrko would easily be the leader.
>
> Why would entercom sell their largest market talk station
> when they've put nothing into it and its doing so well?
>

2 issues--

1, it **was** doing well, the new moves kill it.

2 25-54 Arbs aren't so hot like the 12 +.

>
> > >
> > > There is no way they would sell that station, period.
> For
> > > the ad revenue alone that station is gratly responsible
> > for
> > > Entercom Boston's toal billing. They can't even
> entertain
> > > selling it.
> > >
> > Clearly WRKO was their "flagship" station, but WEEI is the
>
> > runaway leader now.
> > Times change. Everyone has their price. If someone
> really
> > desperately needs
> > 680 AM a deal could be cut by trading stations and cash.
> > It's not impossible
> > and Entercom not only CAN entertain selling it, they no
> > doubt are.
> >
> > They just are not putting the resources into making it
> > competitive with what is going to come around the corner
> in
> > the next 2 years in terms of radio reinvention.
> >
>
 
Realistically, I think the only way WRKO-680 will be sold is if Entercom sells-off all their stations.

The most logical purchaser for WRKO, in the unlikely event it is put up for sale, would be Clear Channel. WRKO already runs a few shows syndicated by CC-owned Premiere (Rush Limbaugh, George Noory, and Matt Drudge on Sunday nights).

In all probability, a sale of 'RKO to CC would mean that Premiere's Glenn Beck (likely replacing the locally-produced John DiPetro in late mornings) and Phil Hendrie (likely replacing the syndicated Mike Batchelor) shows would be added to WRKO's schedule.

But the odds of WRKO being sold without Entercom itself selling-off all of it's radio stations are just about zero.
 
> Thinking out loud. Wonder if the changes at WRKO are just an
> indication that Entercom is going to dump WRKO.
>
> This latest move of "Boston in The Morning" proves
> conclusively that they planned about as much as George Bush
> planned for Iraq after the war...that is not at all.
>
> Sort or reminds one of putting a fresh coat of paint on the
> house to sell it. All cosmetics with little or no substance.
>
>
> If they do sell, who would buy?
>

My understanding was that they would be moving the station from Brighton to Iraq. Instead of being housed in the New Balance building they would move to the "Off Balance" building in newly democratic downtown Baghdad.
 
Its true, Scrap, that in the real numbers (25-54) that 96.9 is beating WRKO - but its really semantics. WRKO has been asleep for years and its still competitive. The station is vulnerable because its poorly programmed, but in the corporate world, all they have to face for competition is other big companies that have no imagination or boldness in what they do. WRKO is a station that has one show competing against a station, 96.9, that had one show, and another station (WBZ) that is where people tune for breaking traffic reports.

The good news is that people in the industry think the FM talk market is about to break open. Consider the possibilities when there are lots of talk stations in a market like Boston. The wrko's and 96.9's of the world might have to start working for aliving.



> Realistically, I think the only way WRKO-680 will be sold is
> if Entercom sells-off all their stations.
>
> The most logical purchaser for WRKO, in the unlikely event
> it is put up for sale, would be Clear Channel. WRKO already
> runs a few shows syndicated by CC-owned Premiere (Rush
> Limbaugh, George Noory, and Matt Drudge on Sunday nights).
>
> In all probability, a sale of 'RKO to CC would mean that
> Premiere's Glenn Beck (likely replacing the locally-produced
> John DiPetro in late mornings) and Phil Hendrie (likely
> replacing the syndicated Mike Batchelor) shows would be
> added to WRKO's schedule.
>
> But the odds of WRKO being

sold without Entercom itself
> selling-off all of it's radio stations are just about zero.
>
 
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