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Is Hot 99.5 defeatable?

M

Martin Mac

Guest
I am wondering to myself, if we do get an 94.7 Amp Radio, is it possible that they can really overtake Hot 99.5 in ratings? Hot 99.5 has some excellent spot-on programming, but their playlist is a different story. I really think it's all in the music that 94.7 Amp Radio plays if they want to challenge Hot.

If anything, Amp music WILL have to be pitched up, and it's going to have to lean very rhythmic, especially with the high African-American/Latino population in Washington D.C. What is your opinion?

Personally, I think that would be an easy task, all Amp will have to do is add new music before Hot, and Hot is usually VERY SLOW on new music. Their also known for keeping recurrents in their playlist for a long time. Also, they tend to hold out sometimes on new songs, such as "Bedrock - Young Money" and "Blame It - Jamie Foxx".

If Amp came in today and started spinning Rude Boy - Rihanna, B.O.B. - Nothing On You, Justin Bieber -Baby, Trey Songz - Say Aah, and Ke$ha - Blah Blah Blah, I have a feeling there would be a very rough music war between the two, and would cause Hot to add in songs much faster than they usually do.
 
Z100 didn't really react to 92.3 Now in NYC. 92.3 is second fiddle to Z100, except in one suburban market, most likely because in that suburb, Z100's signal has interference but 92.3 doesn't.
 
Very true, but 97.1 Amp Radio did wonders. And KIIS's playlist has more similarities to Hot 99.5's playlist than Z100. This is why I think a AMP format might actually take some listeners away from HOT.
 
I think Hot 99.5 is indeed defeatable, if an AMP Radio launches in DC and sounds like 97.1 AMP Radio, then it could be a success. 98.7 AMP Radio in Detroit didn't get much ratings in the 2 months it launched, but now they're #12 in the market (3.8).
 
Martin Mac said:
Very true, but 97.1 Amp Radio did wonders. And KIIS's playlist has more similarities to Hot 99.5's playlist than Z100. This is why I think a AMP format might actually take some listeners away from HOT.
Click to expand...
If you read all the specific demos, it shows that KAMP is failing. Now even the overall ratings show that.
 
musicman3355 said:
98.7 AMP Radio in Detroit didn't get much ratings in the 2 months it launched, but now they're #12 in the market.
Click to expand...

Interesting considering they were getting a respectable rating under their previous format (smooth jazz - which, by the way, just claimed another victim in Sacramento).
 
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