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Is Hot AC In Trouble?
- Thread starter Element9
- Start date
J
justjoa
Guest
Re: Is Hot AC In Trouble? *DELETED* *DELETED*
Post deleted by swalterm
Post deleted by swalterm
Missing Info
A very interesting article, especially regarding teen listening. One thing that strikes me is that the formats with the greatest amount of repetition fare the worst.
Could it be that teens really don't want to hear the same song every 90 minutes, and that their musical taste is broader than most programmers give them credit for?
It would be interesting to see what teens were downloading into their MP3 players as an alterative to radio. Could it be that the ever-narrowing CHR genres - CHR/Pop, CHR/Urban, CHR/Rhythmic, etc. have teens reaching for their iPods just to get some variety?
Another factor is that teens have the time and inclination to assemble their own music and download to their iPods. Since today's "safe" programmers don't break new artists or even new songs like Top 40 used to, they find alternative ways to sample new music - on-line or from friends.
As people age, and have a lot less time, they go back to radio. The Jack stations are making an impact because they offer variety instead of the same 200 songs over and over. Their cumes are high, but their TSL is usually low.
Maybe there's a middle ground between 1500 songs and 200 songs that makes sense. Or, maybe 1500 songs presented by a live jock with the power to prevent "train wreck" segues is the answer. Radio will have to adjust and adapt. Otherwise, satellite, MP3 players, and wireless broadband will render radio obsolete.
A very interesting article, especially regarding teen listening. One thing that strikes me is that the formats with the greatest amount of repetition fare the worst.
Could it be that teens really don't want to hear the same song every 90 minutes, and that their musical taste is broader than most programmers give them credit for?
It would be interesting to see what teens were downloading into their MP3 players as an alterative to radio. Could it be that the ever-narrowing CHR genres - CHR/Pop, CHR/Urban, CHR/Rhythmic, etc. have teens reaching for their iPods just to get some variety?
Another factor is that teens have the time and inclination to assemble their own music and download to their iPods. Since today's "safe" programmers don't break new artists or even new songs like Top 40 used to, they find alternative ways to sample new music - on-line or from friends.
As people age, and have a lot less time, they go back to radio. The Jack stations are making an impact because they offer variety instead of the same 200 songs over and over. Their cumes are high, but their TSL is usually low.
Maybe there's a middle ground between 1500 songs and 200 songs that makes sense. Or, maybe 1500 songs presented by a live jock with the power to prevent "train wreck" segues is the answer. Radio will have to adjust and adapt. Otherwise, satellite, MP3 players, and wireless broadband will render radio obsolete.
Well, Well, Well
> Very interesting article. It makes you wonder about that
> format.
> Thanks!
>
<font face="times new roman" size="3" color="330066">A certain poster can write coherently. Just as I thought.</font>
> Very interesting article. It makes you wonder about that
> format.
> Thanks!
>
<font face="times new roman" size="3" color="330066">A certain poster can write coherently. Just as I thought.</font>
Re: Well, Well, Well
> A certain poster can write coherently. Just as I thought.
So the meds are working today. Don't get your hopes up.
> A certain poster can write coherently. Just as I thought.
So the meds are working today. Don't get your hopes up.
Re: Missing Info
> Could it be that teens really don't want to hear the same
> song every 90 minutes, and that their musical taste is
> broader than most programmers give them credit for?
>
It would stand to reason since if everyone says young listeners are turning to iPod listening that the more variety the better. If an iPod can hold 10K songs why would a user repeat the same 40. If Apple thought that people would only listen to that many songs the HD would be much smaller. Variety seems to be the key to both iPods & sat. radio. The big question is what types songs in that variety.
My two cents.
> Could it be that teens really don't want to hear the same
> song every 90 minutes, and that their musical taste is
> broader than most programmers give them credit for?
>
It would stand to reason since if everyone says young listeners are turning to iPod listening that the more variety the better. If an iPod can hold 10K songs why would a user repeat the same 40. If Apple thought that people would only listen to that many songs the HD would be much smaller. Variety seems to be the key to both iPods & sat. radio. The big question is what types songs in that variety.
My two cents.
iPods vs. The Hits
> If an iPod can hold 10K songs why would
> a user repeat the same 40. If Apple thought that people
> would only listen to that many songs the HD would be much
> smaller. Variety seems to be the key to both iPods & sat.
> radio. The big question is what types songs in that variety.
>
> My two cents.
<font face="times new roman" size="3" color="330066">
Makes sense. Good points. Here's another point or two to consider.
It may not be variety that iPod users-listeners seek and enjoy, rather it may be they prefer to control what they hear.
The ability to program what they want, even when they choose "shuffle" or "random" and the ability to finger through songs they listen to for about 20 seconds might be as important as the "variety" issues that many broadcasters seem to think is such a big deal.
Variety is all well and good, but broadcasters may be missing the point when it comes to defining just what variety is. AOR ("All Over the Road") mixes and train-wreck segues seem to be a deterent to TSL, according to early research on the Jack format. Seems to me, these AOR mixes and segues are just as bad as eight minute commercial breaks.
I think listeners still want to "hear the hits." The hits. It's just that they have a different and uniquely personal definition of just what a "hit" is. As has been pointed out by a few other posters, AC and Classic Rock stations likely will withstand the initial Jack impact, which will last for a few books and then begin to fade.
The greater issue will be just how deep and wide do AC and Classic Rock stations expand their active on-air libraries before they become too deep and too wide, thereby falling into the "Jack trap." The charm of playing AC-DC into Donna Summer will cease to be unique after a few months.
Jack's mantra is "Playing What We Want." Listeners' mantra could likely be "Listening to what we want... and it ain't Jack."
My .02
> If an iPod can hold 10K songs why would
> a user repeat the same 40. If Apple thought that people
> would only listen to that many songs the HD would be much
> smaller. Variety seems to be the key to both iPods & sat.
> radio. The big question is what types songs in that variety.
>
> My two cents.
<font face="times new roman" size="3" color="330066">
Makes sense. Good points. Here's another point or two to consider.
It may not be variety that iPod users-listeners seek and enjoy, rather it may be they prefer to control what they hear.
The ability to program what they want, even when they choose "shuffle" or "random" and the ability to finger through songs they listen to for about 20 seconds might be as important as the "variety" issues that many broadcasters seem to think is such a big deal.
Variety is all well and good, but broadcasters may be missing the point when it comes to defining just what variety is. AOR ("All Over the Road") mixes and train-wreck segues seem to be a deterent to TSL, according to early research on the Jack format. Seems to me, these AOR mixes and segues are just as bad as eight minute commercial breaks.
I think listeners still want to "hear the hits." The hits. It's just that they have a different and uniquely personal definition of just what a "hit" is. As has been pointed out by a few other posters, AC and Classic Rock stations likely will withstand the initial Jack impact, which will last for a few books and then begin to fade.
The greater issue will be just how deep and wide do AC and Classic Rock stations expand their active on-air libraries before they become too deep and too wide, thereby falling into the "Jack trap." The charm of playing AC-DC into Donna Summer will cease to be unique after a few months.
Jack's mantra is "Playing What We Want." Listeners' mantra could likely be "Listening to what we want... and it ain't Jack."
My .02
M
mike704
Guest
Re: iPods vs. The Hits
There is so much wrong with radio today I don't know where to start. I love radio and had a great career. It was fun and it was all I ever wanted to do. Imagine getting paid for playing records on the radio! Talk about a dream job!
These days the FM A/C stations in the medium to large market where I live each employ only 3 full time announcers. I say announcers because every word they speak is carefully scripted. The trick for the talent is to not make it sound scripted but also don't dare stray from the main message or get too wordy.
One of these stations voice tracks most of the time, even when the the talent is in the building, because it can be machine perfect. The talent is also free to voicetrack for other smaller markets.
Nights are voice tracked at one A/C station by a part time person and the other A/C in the market goes with Delilah. Overnights on both stations are automated without someone even doing voice tracks.
The A/C's are treated like step children even though they still bring revenue and ratings to the groups. They are voice tracked then taken care of by the jock on one of the other stations down the hall. Unless something drastic happens (like everything stopping) he will never know or care. This has resulted in outdated spots running all day, weather beds with no weather forcasts and EANS tests running over and over in the middle of the night. Professionalism and serving the public just doesn't make sound financial sense anymore.
Now on to the music....
These stations have core artists such as James Taylor, Elton John, Billy Joel, and Rod Stewart. Despite these artists releasing dozens of hits these stations choose to play 4 or 5 of their songs constantly while overlooking many of their other hits. It must be frustrating to these artists not to be able to get air play for their newer songs. It used to be the A/C stations that broke their songs out into the market. Now the new product played by these A/C stations is from Maroon 5, Matchbox 20, Kelly Clarkson and Hobostank. You are also lucky to hear one new song an hour. There is nothing wrong with adding new artists but to ignore new music from your core artists doesn't make sense.
These same stations miss other artists and music that would fit the format from Michael Buble, Josh Groban, Ben Taylor and others. What is the excuse? They didn't test well? Who do they get to do these music tests anyway?
Give me a jock who has something interesting to say about the music. Someone who really knows how to present music and get enthusiastic about it. They should also be able to tell me what is going on in my city so that I can feel connected and know what's going on. While you're at it go back to 4 breaks an hour with no more than 3 spots. I'm really turned off by spot sets that are longer than 3 minutes, 2.5 minutes would be even better. Go out and sell some 30 second spots. If you can do all of the above then I'll gladly put away the iPod and listen to your station. Do not tell me how great your station is, that is of zero interest to me. Besides I'll make up my own mind about that.
I love radio, but I'm disappointed in what it has become. It used to be so much better. Strange isn't it, the studio is empty with the computer playing the tracks one by one, while people are so desparate to get on the air that they break the law with their pirate radio stations.......Okay let the flames begin....
There is so much wrong with radio today I don't know where to start. I love radio and had a great career. It was fun and it was all I ever wanted to do. Imagine getting paid for playing records on the radio! Talk about a dream job!
These days the FM A/C stations in the medium to large market where I live each employ only 3 full time announcers. I say announcers because every word they speak is carefully scripted. The trick for the talent is to not make it sound scripted but also don't dare stray from the main message or get too wordy.
One of these stations voice tracks most of the time, even when the the talent is in the building, because it can be machine perfect. The talent is also free to voicetrack for other smaller markets.
Nights are voice tracked at one A/C station by a part time person and the other A/C in the market goes with Delilah. Overnights on both stations are automated without someone even doing voice tracks.
The A/C's are treated like step children even though they still bring revenue and ratings to the groups. They are voice tracked then taken care of by the jock on one of the other stations down the hall. Unless something drastic happens (like everything stopping) he will never know or care. This has resulted in outdated spots running all day, weather beds with no weather forcasts and EANS tests running over and over in the middle of the night. Professionalism and serving the public just doesn't make sound financial sense anymore.
Now on to the music....
These stations have core artists such as James Taylor, Elton John, Billy Joel, and Rod Stewart. Despite these artists releasing dozens of hits these stations choose to play 4 or 5 of their songs constantly while overlooking many of their other hits. It must be frustrating to these artists not to be able to get air play for their newer songs. It used to be the A/C stations that broke their songs out into the market. Now the new product played by these A/C stations is from Maroon 5, Matchbox 20, Kelly Clarkson and Hobostank. You are also lucky to hear one new song an hour. There is nothing wrong with adding new artists but to ignore new music from your core artists doesn't make sense.
These same stations miss other artists and music that would fit the format from Michael Buble, Josh Groban, Ben Taylor and others. What is the excuse? They didn't test well? Who do they get to do these music tests anyway?
Give me a jock who has something interesting to say about the music. Someone who really knows how to present music and get enthusiastic about it. They should also be able to tell me what is going on in my city so that I can feel connected and know what's going on. While you're at it go back to 4 breaks an hour with no more than 3 spots. I'm really turned off by spot sets that are longer than 3 minutes, 2.5 minutes would be even better. Go out and sell some 30 second spots. If you can do all of the above then I'll gladly put away the iPod and listen to your station. Do not tell me how great your station is, that is of zero interest to me. Besides I'll make up my own mind about that.
I love radio, but I'm disappointed in what it has become. It used to be so much better. Strange isn't it, the studio is empty with the computer playing the tracks one by one, while people are so desparate to get on the air that they break the law with their pirate radio stations.......Okay let the flames begin....
Re: iPods vs. The Hits
Strange isn't it, the studio is
> empty with the computer playing the tracks one by one, while
> people are so desparate to get on the air that they break
> the law with their pirate radio stations
And this may continue with the next generation. I visited a college radio station not too long ago & that was what was happening. No one was in the studios at all & the computer as DJ. With the studio doors open I could have backed a truck up & taken all the equipment & music with no one saying anything. College radio has certainly changed since I worked in it. I hope that this way is not the way it's being taught (if at all). It may be the last chance to "do" radio and not program a giant FM/AM iPod.
Strange isn't it, the studio is
> empty with the computer playing the tracks one by one, while
> people are so desparate to get on the air that they break
> the law with their pirate radio stations
And this may continue with the next generation. I visited a college radio station not too long ago & that was what was happening. No one was in the studios at all & the computer as DJ. With the studio doors open I could have backed a truck up & taken all the equipment & music with no one saying anything. College radio has certainly changed since I worked in it. I hope that this way is not the way it's being taught (if at all). It may be the last chance to "do" radio and not program a giant FM/AM iPod.
D
dj_niceshot
Guest
Re: iPods vs. The Hits
> Strange isn't it, the studio is
> > empty with the computer playing the tracks one by one,
> while
> > people are so desparate to get on the air that they break
> > the law with their pirate radio stations
>
> And this may continue with the next generation. I visited a
> college radio station not too long ago & that was what was
> happening. No one was in the studios at all & the computer
> as DJ. With the studio doors open I could have backed a
> truck up & taken all the equipment & music with no one
> saying anything. College radio has certainly changed since I
> worked in it. I hope that this way is not the way it's being
> taught (if at all). It may be the last chance to "do" radio
> and not program a giant FM/AM iPod.
>
Wow, thats a shame. In fact, I can remember the exact opposite where the station would be off the air for hours at a time because someone bailed on their shift.
One of the posters mentioned earlier, It's not the playlist that appeals to the iPod generation, it's the fact that 30 seconds into The Beatles, I can turn on The Beastie Boys, then change it again to AC/DC. Yes, trainwreck radio is cool the 1st 29 times you hear it. That 30th Nirvana into Ambrosia segue into MC Hammer, that radio's goin airborne.
Wow, management AND the listener love control....
> Strange isn't it, the studio is
> > empty with the computer playing the tracks one by one,
> while
> > people are so desparate to get on the air that they break
> > the law with their pirate radio stations
>
> And this may continue with the next generation. I visited a
> college radio station not too long ago & that was what was
> happening. No one was in the studios at all & the computer
> as DJ. With the studio doors open I could have backed a
> truck up & taken all the equipment & music with no one
> saying anything. College radio has certainly changed since I
> worked in it. I hope that this way is not the way it's being
> taught (if at all). It may be the last chance to "do" radio
> and not program a giant FM/AM iPod.
>
Wow, thats a shame. In fact, I can remember the exact opposite where the station would be off the air for hours at a time because someone bailed on their shift.
One of the posters mentioned earlier, It's not the playlist that appeals to the iPod generation, it's the fact that 30 seconds into The Beatles, I can turn on The Beastie Boys, then change it again to AC/DC. Yes, trainwreck radio is cool the 1st 29 times you hear it. That 30th Nirvana into Ambrosia segue into MC Hammer, that radio's goin airborne.
Wow, management AND the listener love control....
Control
> One of the posters mentioned earlier, It's not the playlist
> that appeals to the iPod generation, it's the fact that 30
> seconds into The Beatles, I can turn on The Beastie Boys,
> then change it again to AC/DC. Yes, trainwreck radio is cool
> the 1st 29 times you hear it. That 30th Nirvana into
> Ambrosia segue into MC Hammer, that radio's goin airborne.
So, if I synthesize the comments from a number of posters here correctly, what the iPod generation really wants is a variety of genres, and variety within those genres. Ultimately, iPod users want to be able to punch a button and get a different sound altogether. If I don't feel like the Beatle tune that's on now, let's go get some Beastie Boys that fit my mood. If the Beastie Boys works, I might like to hear 3 or 4 cuts in that genre, especially if I get something that I haven't heard in a while, along with a hot new hit from a hip new artist. I might even listen to a guy tell me a little about that hot new artist, and about the fact that the Beastie Boys will be appearing at a venue near me.
Sounds to me like having 5 or 6 radio stations playing a decent variety in 3 or 4 different genres of music programmed into my digital FM receiver might be something I'll turn to if I get tired of what's programmed into my FM/iPod, or if I haven't had a chance to download/upload a bunch of new tunes. That, plus the fact that the FM radio stations just plain sound better than MP3s.
What I'm not interested in hearing is the same 200 cuts over and over, and 8-minute commercial sets. If a 30-second commercial that tells me concisely about a cool new club or a hot new product comes on, I might sit through it, or a couple of commercials. Otherwise, I'm gone to the next selection on my digital tuner, or back to my MP3s.
Oh, yeah, I do want to hear about weather and traffic problems that I might have to deal with, and even may listen to news if it's important and concise. If something really big is happening, I may even go to a news/talker to get the bigger picture. Once again, you'd better have something new or important. Same old - same old ain't gonna cut it.
Maybe we're starting to define a role for radio in the iPod generation. Stations need to concentrate on a certain genre or "sound", and offer variety within that genre. "Air Personalites" who add value to that music by telling me song titles and artists, something about the music and the artists, and information about things happening around town that relate to me are a plus, not a minus. Liner card readers and obnoxious "I'm a star" yakkers need not apply.
14-in-a-row doesn't make up for an 8-minute stopset because I don't listen to anything for 14-in-a-row. If I'm stuck with a station on at work, it doesn't matter if they break twice an hour, or 4 times an hour. Two 8-minute stopsets are actually more annoying that four 4-minute stopsets. Better still, 20 30-second spots in an hour is cooler than 16 60-second spots. Break them into 4 breaks instead of 2 and I'm a lot more likely to get the advertiser's message, especially if the copy is good, the production sizzles, and something I'm interested in hearing is coming after the spots. Something like weather, a hot new hit from an established artist, or an artist "actuality" talking about his music.
Radio still does what iPod can't - offer immediacy, added value, and a greater range of new music. Maybe that's what we need to focus on.
> One of the posters mentioned earlier, It's not the playlist
> that appeals to the iPod generation, it's the fact that 30
> seconds into The Beatles, I can turn on The Beastie Boys,
> then change it again to AC/DC. Yes, trainwreck radio is cool
> the 1st 29 times you hear it. That 30th Nirvana into
> Ambrosia segue into MC Hammer, that radio's goin airborne.
So, if I synthesize the comments from a number of posters here correctly, what the iPod generation really wants is a variety of genres, and variety within those genres. Ultimately, iPod users want to be able to punch a button and get a different sound altogether. If I don't feel like the Beatle tune that's on now, let's go get some Beastie Boys that fit my mood. If the Beastie Boys works, I might like to hear 3 or 4 cuts in that genre, especially if I get something that I haven't heard in a while, along with a hot new hit from a hip new artist. I might even listen to a guy tell me a little about that hot new artist, and about the fact that the Beastie Boys will be appearing at a venue near me.
Sounds to me like having 5 or 6 radio stations playing a decent variety in 3 or 4 different genres of music programmed into my digital FM receiver might be something I'll turn to if I get tired of what's programmed into my FM/iPod, or if I haven't had a chance to download/upload a bunch of new tunes. That, plus the fact that the FM radio stations just plain sound better than MP3s.
What I'm not interested in hearing is the same 200 cuts over and over, and 8-minute commercial sets. If a 30-second commercial that tells me concisely about a cool new club or a hot new product comes on, I might sit through it, or a couple of commercials. Otherwise, I'm gone to the next selection on my digital tuner, or back to my MP3s.
Oh, yeah, I do want to hear about weather and traffic problems that I might have to deal with, and even may listen to news if it's important and concise. If something really big is happening, I may even go to a news/talker to get the bigger picture. Once again, you'd better have something new or important. Same old - same old ain't gonna cut it.
Maybe we're starting to define a role for radio in the iPod generation. Stations need to concentrate on a certain genre or "sound", and offer variety within that genre. "Air Personalites" who add value to that music by telling me song titles and artists, something about the music and the artists, and information about things happening around town that relate to me are a plus, not a minus. Liner card readers and obnoxious "I'm a star" yakkers need not apply.
14-in-a-row doesn't make up for an 8-minute stopset because I don't listen to anything for 14-in-a-row. If I'm stuck with a station on at work, it doesn't matter if they break twice an hour, or 4 times an hour. Two 8-minute stopsets are actually more annoying that four 4-minute stopsets. Better still, 20 30-second spots in an hour is cooler than 16 60-second spots. Break them into 4 breaks instead of 2 and I'm a lot more likely to get the advertiser's message, especially if the copy is good, the production sizzles, and something I'm interested in hearing is coming after the spots. Something like weather, a hot new hit from an established artist, or an artist "actuality" talking about his music.
Radio still does what iPod can't - offer immediacy, added value, and a greater range of new music. Maybe that's what we need to focus on.
Re: Control
> So, if I synthesize the comments from a number of posters
> here correctly, what the iPod generation really wants is a
> variety of genres, and variety within those genres.
> (clip)
Congrats, Rox. You fixed radio in one post. I'm not kidding or being sarcastic.
Every group PD and CEO oughta stick your comments on the insides of their eyelids. These are also known as "the basics."
Good radio works for a reason: because it COMMUNICATES to the listener; every element including music, talent, imaging, and commercials. It was that way in 1955, and it's still that way in 2005. The technology may change, and the market may change, but the need to execute "the basics" far outweighs those changes. I'd bet my mortgage that you could execute a 1966-style Top 40 format TO THE LETTER today (with any style of music) and create more buzz and more ratings than the jockless, soulless formats of today. Wouldn't it be fun to find out?
> So, if I synthesize the comments from a number of posters
> here correctly, what the iPod generation really wants is a
> variety of genres, and variety within those genres.
> (clip)
Congrats, Rox. You fixed radio in one post. I'm not kidding or being sarcastic.
Every group PD and CEO oughta stick your comments on the insides of their eyelids. These are also known as "the basics."
Good radio works for a reason: because it COMMUNICATES to the listener; every element including music, talent, imaging, and commercials. It was that way in 1955, and it's still that way in 2005. The technology may change, and the market may change, but the need to execute "the basics" far outweighs those changes. I'd bet my mortgage that you could execute a 1966-style Top 40 format TO THE LETTER today (with any style of music) and create more buzz and more ratings than the jockless, soulless formats of today. Wouldn't it be fun to find out?
Re: Control
> I'd bet my mortgage that you could
> execute a 1966-style Top 40 format TO THE LETTER today (with
> any style of music) and create more buzz and more ratings
> than the jockless, soulless formats of today. Wouldn't it be
> fun to find out?
Whew! Now all we have to do is get our Radio-info.com fans to pool their money and buy us a radio station - preferably FM!
> I'd bet my mortgage that you could
> execute a 1966-style Top 40 format TO THE LETTER today (with
> any style of music) and create more buzz and more ratings
> than the jockless, soulless formats of today. Wouldn't it be
> fun to find out?
Whew! Now all we have to do is get our Radio-info.com fans to pool their money and buy us a radio station - preferably FM!
O
ojmurphy
Guest
Re: iPods vs. The Hits
> And this may continue with the next generation. I visited a
> college radio station not too long ago & that was what was
> happening. No one was in the studios at all & the computer
> as DJ. With the studio doors open I could have backed a
> truck up & taken all the equipment & music with no one
> saying anything. College radio has certainly changed since I
> worked in it. I hope that this way is not the way it's being
> taught (if at all). It may be the last chance to "do" radio
> and not program a giant FM/AM iPod.
What a fantastic discussion this is. It's ages since I've read every word of a thread this long... some excellent points raised. I'd like to echo Jim's comment, that college radio is increasingly formatted, playlisted or worst of all automated... and that's one of the worst signs of the development of radio. I've just finished at a college radio station here in the UK (University Radio York for anybody who fancies googling), which was 'staffed' from 8am til 3am most days, and was automated/voicetracked out of hours using software we wrote ourselves. It was all part of the fun. We did student radio the way we thought it should be done - without a playlist, or a format. Our 'reward' was being overlooked for awards which went to automated stations playing the same music as the local CHR, another damning sign. Perhaps worst of all is that some of our most talented individuals have tried to get their foot in the door elsewhere, and been rudely ignored. Having been a music and record company coordinator, the Manager of said station, having presenting and production experience running to hundreds of hours you'd think you'd get a thanks but no thanks response to speculative letters to stations in the area.... but alas no. Such is the state of this industry we all love, and if it takes ipod's to kick it up the ass, maybe that'll be the best development in years?<P ID="signature">______________
Owen</P>
> And this may continue with the next generation. I visited a
> college radio station not too long ago & that was what was
> happening. No one was in the studios at all & the computer
> as DJ. With the studio doors open I could have backed a
> truck up & taken all the equipment & music with no one
> saying anything. College radio has certainly changed since I
> worked in it. I hope that this way is not the way it's being
> taught (if at all). It may be the last chance to "do" radio
> and not program a giant FM/AM iPod.
What a fantastic discussion this is. It's ages since I've read every word of a thread this long... some excellent points raised. I'd like to echo Jim's comment, that college radio is increasingly formatted, playlisted or worst of all automated... and that's one of the worst signs of the development of radio. I've just finished at a college radio station here in the UK (University Radio York for anybody who fancies googling), which was 'staffed' from 8am til 3am most days, and was automated/voicetracked out of hours using software we wrote ourselves. It was all part of the fun. We did student radio the way we thought it should be done - without a playlist, or a format. Our 'reward' was being overlooked for awards which went to automated stations playing the same music as the local CHR, another damning sign. Perhaps worst of all is that some of our most talented individuals have tried to get their foot in the door elsewhere, and been rudely ignored. Having been a music and record company coordinator, the Manager of said station, having presenting and production experience running to hundreds of hours you'd think you'd get a thanks but no thanks response to speculative letters to stations in the area.... but alas no. Such is the state of this industry we all love, and if it takes ipod's to kick it up the ass, maybe that'll be the best development in years?<P ID="signature">______________
Owen</P>
Re: Control
> > I'd bet my mortgage that you could
> > execute a 1966-style Top 40 format TO THE LETTER today
> (with
> > any style of music) and create more buzz and more ratings
> > than the jockless, soulless formats of today. Wouldn't it
> be
> > fun to find out?
>
> Whew! Now all we have to do is get our Radio-info.com fans
> to pool their money and buy us a radio station - preferably
> FM!
>
I got five bucks!
> > I'd bet my mortgage that you could
> > execute a 1966-style Top 40 format TO THE LETTER today
> (with
> > any style of music) and create more buzz and more ratings
> > than the jockless, soulless formats of today. Wouldn't it
> be
> > fun to find out?
>
> Whew! Now all we have to do is get our Radio-info.com fans
> to pool their money and buy us a radio station - preferably
> FM!
>
I got five bucks!
Beyond Control
> > Whew! Now all we have to do is get our Radio-info.com fans
> > to pool their money and buy us a radio station -
>> preferably FM!
> >
>
> I got five bucks!
Oops. My mistake. I forgot that most of the people who read this board are radio guys, which means we ain't got JACK...
> > Whew! Now all we have to do is get our Radio-info.com fans
> > to pool their money and buy us a radio station -
>> preferably FM!
> >
>
> I got five bucks!
Oops. My mistake. I forgot that most of the people who read this board are radio guys, which means we ain't got JACK...
- Status
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