If they like Lizzo and Bruno Mars, sounds about right.
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Is it just me or are the 00s overlooked for music today by programmers?
- Thread starter tall_guy1
- Start date
Right on!
"Evidence: teens and young adults would go to a station remote at a sleazy car dealer's lot just to have contact with the station and the music."
We didn't have social sites back then, we had social locations. They included burger joints , theater drive-ins, arterial streets, parks, drag races and yes, just plain old street corners but not 'sleazy' car dealers because very few people of those ages could afford new cars.
We didn't care as much about the station or it's DJ's but did want stickers, t-shirts, coffee mugs and tix to concerts and free giveaway records (remember those?).
But speaking of DJ's, I once had a girlfriend who invited one of the most popular in town to come to her 15th birthday party....and he showed up!
Try any of that today.
We didn't have social sites back then, we had social locations. They included burger joints , theater drive-ins, arterial streets, parks, drag races and yes, just plain old street corners but not 'sleazy' car dealers because very few people of those ages could afford new cars.
We didn't care as much about the station or it's DJ's but did want stickers, t-shirts, coffee mugs and tix to concerts and free giveaway records (remember those?).
But speaking of DJ's, I once had a girlfriend who invited one of the most popular in town to come to her 15th birthday party....and he showed up!
Try any of that today.
Again, need I say more? Here we go everyone. Into the 'wayback machine' for a trip to 1971!
That's pretty creepy, actually.
Sure, today it's generally unacceptable behavior for an adult male to show up at a fifteen year old girl's home.
The subject line gave away it was going to be another of these threads, no matter how many times things are explained.
Or, perhaps their audience tells them through data that they want to hear Katy Perry more than Britney.
That was my point.
They went to remotes no matter where they were because there was free stuff and you could see the jocks.
Speak for yourself. In the Top 40 days before someone changed the name to CHR, it was all about the station and the DJs.
Creepy.
The reason that the conversation digresses, IMO, is that there are marked changes in broadcasting practices, and those go along with changes in communication styles in contemporary culture. On this message board with significant numbers of boomers, the transitions in media platforms and communication styles will always be a topic of interest.
David Eduardo remarked on this topic:
This broadcasting style has been around for decades, but it is rarely heard now on music stations. However, it IS frequently heard on talk stations, where the air talent speaks directly to the audience. Political talk show hosts tend to bring up topics to engage listeners so that they will call in. The late Rush Limbaugh and others talk hosts used to employ this tactic well. He would say, "Oh boy folks, now here is something that will really get your attention. What do you think about what happened at the White House yesterday? Doesn't that upset you? Let me know what you think," etc. That's very conversational, and that was part of his appeal to his fans, the "dittoheads."
Another example is in sportscasting. The late Vin Scully of the L.A. Dodgers is well-known for his trademark phrase, "Pull up a chair and spend part of the afternoon with us." Vin would then go on to call not only balls & strikes, but also do his own commentary by telling memorable stories about players in the past.
Jaime Jarrin at KWKW ( link below) , the Dodgers' Spanish language station, developed the same technique. Jaime worked alone sometimes, but he used that same conversational style of telling stories, as if he were talking to listeners like old friends who stopped by for a visit.
( Jaime recently retired; and I will miss him, as I used to listen to him to practice my Spanish comprehension).
That conversational style does not exist in music anymore, as younger listeners want more music and less chatter. But it's very popular in talk radio and to sports. Sometimes on sports commentary shows like Pardon the Interruption, or San Francisco Giants post game shows ( sorry, I don't have a link), Twitter messages from viewers are broadcast across the bottom of the screen, in order to encourage them to join the conversation.
This is off-topic, but the S.F. Giants used to have a call-in post-game show with host Marty Lurie at KNBR 680 which sometimes lasted 6 hours. ( 6 hours! ) Marty Lurie could converse about any baseball subject with anyone. I never heard a talker with a more extensive baseball knowledge base than Marty Lurie. I was always worried that he would run out of things to say. But he kept rolling along.
In conclusion, I understand why members of this board roll their eyes when boomers want to talk about the "old days" or forms of broadcasting that seem outmoded. But, I think that the chatty, conversational style of announcing is still very much with us. It is just that it no longer works for music radio. Younger listeners don't need to hear it, nor do they want to hear it. JMO. - D.
Jaime Jarrin from Quito, Ecuador
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Jaime is a friend; he left Ecuador just a short time before I arrived and we had interesting careers that were each in adopted countries.
I'll ask Jaime about how he developed his style the next time I chat or see him.
It's interesting how his very personal style is so different from the way radio was done in the late 50's and early 60's in Ecuador. There, radio was done in the formal Spanish style that uses different verb tenses than used for family and friends.
And then there are those who want neither.
And? Don’t listen. One can surmise you aren’t the audience those stations need because you’re not sellable.
If someone in the actual audience is involved in the testing and dislikes both, great. If enough people feel the same, the result is fairly predictable. If the actual audience wants Katy, play Katy.
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