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Is it just me?

P

purpledevil

Guest
Or has Sunny become the new Mix? Rascal Flatts, Shania Twain, Matchbox 20, Nickelback and KISS?!? When in the world did KODA start playing KISS? It certainly is a long way from the sound that KODA traditionally has had. Makes me think that KHMX may be the one divested along with KLOL, considering the direction that Sunny is seemingly taking. Just an observation on my part, considering KHMX seemingly hasn't had a true direction in quite a while and now KODA looks like it following down the very same path.
 
purpledevil said:
Or has Sunny become the new Mix? Rascal Flatts, Shania Twain, Matchbox 20, Nickelback and KISS?!? When in the world did KODA start playing KISS? It certainly is a long way from the sound that KODA traditionally has had. Makes me think that KHMX may be the one divested along with KLOL, considering the direction that Sunny is seemingly taking. Just an observation on my part, considering KHMX seemingly hasn't had a true direction in quite a while and now KODA looks like it following down the very same path.

koda has used the slogan "light rock" for years. maybe someone over there finally realized that.

buy a veteran a drink this weekend,

sgt. toon
 
PurpleDevil,

I was just logging in here to comment along the same lines as your thread. I went to Sunny's new re-vamped website, today, and now, not only does their station sound like every other cookie-cutter, somewhat lame AC station in the country, their website looks like all the rest, too.

I haven't listened to Sunny for any great length of time since earlier this year, but catching a little bit of their morning shows, these days, the direction does seem to be lost.

I often question how a station can claim to pride itself on a "family-friendly" format and discuss alcohol/post drink recipes on their blog. (Granted, they cater to the parents more than the kids, since the parents buy what they promote, but alcohol talk on a once-squeaky clean station during the time when parents drive their kids to school in the morning bothers me; they never used to do that and I once spent a good deal of time in the "loop," there, so to speak)

I can see Dean & Rog on the Arrow or a male-targeted station getting away with the alcohol talk. I don't know what woman/mother of children would care to hear it on the way to work or school.

But, I digress. Yes, it does seem to me as though Sunny is taking a page from Mix's playbook and while I'll say that Marc Sherman is, hands down, the nicest, most respectable person I had the pleasure of knowing in Houston radio, I am saddened by the path that Sunny is taking. It's a far cry from what it was in the 90s, for sure, and the difference in just the last year or two is depressing, at least in my view.

Maybe they're setting it up to become a station, like Mix, in the event Mix is divested. Regardless, I don't think it is a step in the right direction for them, even if the ratings still show their strength. I'd love to see a similar format to Sunny's come to Houston, just to give them some direct competition. That would be something they haven't had in a very long time, if ever.

You're not alone. I've noticed the differences, too.
 
I post this having not listened to Sunny in well over 2 years, but any direction that will bring in more male listeners is prudent. Although not proven factually, it is evident that the new PPM is skewing male. Any station with a traditional female skew (a.k.a. Sunny) would be smart to do what is necessary to increase their male coverage. CC may be ruthless, but nobody accused them of being stupid.
 
Sunny 99.1 is a victim (and yes, I hate the new direction) of the CC "cookie cutter" format. Clear Channel has done this with most of their AC Stations... their AC outlets in New York, Los Angeles, Atlanta, San Antonio, and other places all have moved the music from the softer AC that "Sunny" featured when I moved to Houston in the late 90's. It is a more uptempo sound. I guess it's just the changing times of music. Regular Pop music pretty much sucks these days, so why not change the AC stations. Urban AC is the same, too. If you listen to KMJQ, they play a whole lot of current and recurrent music. When I was programming a UAC station, we may have had two currents and two recurrents an hour. Now you may get only two golds an hour. Most places it has proven to be a rating success. However, what I do not understand, is on some of the music boards and places I visit, people talk about how bad current music sucks and how music was better in the 70's, 80's, and 90's, and how they wished they could hear more of that on the radio in the future. I think CC is trying to avoid the Summer Slumbers that AC radio takes. AC stations, as a rule, tend to lose listeners in the summer/warmer months. But, then by the fall and winter, they do well again (some of that has to do with the Christmas music ratings success... and as much as I hate it, it is very successful). I don't think the changes are going to help AC any. They're trying to get some of those younger demos. Everyone is obsessed with the 18-49 demo. And, CC wants stronger numbers from their AC's in this category.

I think Marc's hands are tied with a lot of their direction. I remember several years ago, when Marc was doing some voicework for the TV station I worked for, after Chancellor Media acquired them, I joked with him that he ought to be glad that CC wasn't the one that acquired the station, because they'd probably tie his hands and make a lot of decisions at the corporate level as far as imaging, direction, music, and even some of the talent. And, he said yeah that he was lucky and he was happy he didn't have to do an air shift. Well, since CC has taken over "Sunny", look at the metamorphosis... the imaging, direction, music have changed. Some of the talent is now voicetracked (JT and the overnight guy), Delilah has been added and now Marc has to do mornings with Dana. And, he is overseeing some of the other stations. Marc is a very good guy, and a very good programmer. I am actually surprised he has stuck around. But, I guess when you are making decent money and you have a family entrenched, it is harder to get up and leave. I am sure if he were a single fellow, he'd be long gone by now.
 
I have no doubt that Marc's hands are tied. I, to this day, having washed my hands of CC and lost contact with Marc, Dana, and those within the CC building, hold the utmost respect for Mr. Sherman and was one of the cheerleaders, praising the move to give him more control of CC's stations. He does a d@mn fine job, especially given all of his responsibilities, both at work and managing his family at home. I blame none of the changes on Marc, personally, and even now, I miss the interactions and discussions I had with him, while I was there. He is truly one of radio's "good guys" and the nicest I've met in all my years of radio, whether here or elsewhere and whether as a listener, an employee, or family member of a radio employee.

In some regard, and it is sad to say though a common theme in radio now, Marc, in his position, is the victim of such tight corporate control, as I see it: corporate calls the shots and everyone below must follow them, regardless of how much the dynamic of the station changes or who gets screwed in the process.

I know what has happened and it is, merely, a "trend" of the times; again, I don't fault Marc for it, at all, and to this day, I don't know how he manages to do everything he does, let alone as well as he does it! He'll never convince me he's happier today than he was in the early to mid-90s, now wearing all the "hats" he must. Knowing Marc, and as nice as he is, he'd probably try to convince me, but he never, ever will! I know he couldn't possibly be as well off as he was then; that's sad.

I will say that Marc once told me that if he could do anything else, he'd revisit the days of his early radio career when he broadcast sports. Unfortunately, while I think he'd be every bit as good at that as he is as a programmer, etc., he (as well as the rest of us) knows that won't likely ever happen. Financially, he knows it'll never happen.

I know the ins and outs of how the AC ratings swing with the seasons and can see some argument in how the current situation might save the summertime lull for them. Still, I side with the group who feels that today's music is far from the "good stuff" of the 60s & 70s. That said, what do you do? Today's kids think the "good stuff" from the 60s and 70s is their "parents" music. I don't envy Marc or any programmer these days!

I hold hope that everything gets worse before it gets better and that we're nearing rock bottom in radio. I'm just hoping commercial radio doesn't die before the rebound from the bottom!

I guess, for those of us who hate the changes, all we can do is snarl about it and either listen, regardless, or burn up the CD players. Maybe I'm off-base, but I liken what is happening to radio and the changes in all of these formats to all of the reality shows on TV: 90% of TV is "reality-show" based (thanks to trends), these days (though, not much is 'real' in the shows), and soon, 90% of radio-aired music, if not more, will be today's music trends, too.

I turn off my TV; sadly, despite the fact that radio runs through my veins and has for many, many years, I know what's coming next: my 700 disc classic rock CD library, until the day when (or if) radio cycles back to my cup of tea again. Even then, I'll still respect everyone with the guts to tough the hard times for the love of the medium.
 
purpledevil said:
Or has Sunny become the new Mix? Rascal Flatts, Shania Twain, Matchbox 20, Nickelback and KISS?!? When in the world did KODA start playing KISS? It certainly is a long way from the sound that KODA traditionally has had. Makes me think that KHMX may be the one divested along with KLOL, considering the direction that Sunny is seemingly taking. Just an observation on my part, considering KHMX seemingly hasn't had a true direction in quite a while and now KODA looks like it following down the very same path.

That seems to be happening everywhere.
 
adguy said:
I post this having not listened to Sunny in well over 2 years, but any direction that will bring in more male listeners is prudent. Although not proven factually, it is evident that the new PPM is skewing male. Any station with a traditional female skew (a.k.a. Sunny) would be smart to do what is necessary to increase their male coverage. CC may be ruthless, but nobody accused them of being stupid.

just what we need another ratings service where programmers think they should program the science of it rather that programming to the people. jeesh radio sucks
 
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