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Is It Just Me...

M

musicfan101

Guest
Has anyone noticed that KROQ has been playing a slew of new music? I mean come on, All Time Low, The Ataris, Gossip, Phoenix, Micheal Franti and Spearhead, Set Your Goals and etc. Is there a reason behind this? I'm not bashing this, I like it. Who is being held hostage at KROQ for them to allow this?
 
They're probably trying to grab some of those ex Indie listeners like me! ;D
 
They'd better be careful or their 18-24's & 18-34's will go through the roof. And then they'd have to raise rates and be forced to buy better cars and live in better neighborhoods.
 
They are competing now with 98.7 for credibility.

When Indie 103.1 pulled the cred carpet out from under Kroq, they were forced to start playing "New Music"
and it was ultimately to their own detriment in numbers.

Both Kroq and 98.7 are dabbling with trying to represent some vestige of new music cred.

One will get smart and go more active and they might start seeing 3's again.
 
Wow! That's what I was going to post on this board!
I've been refalling in love with KROQ since they started adding all this new music. It seems a lot more enjoyable than a few months ago and I've stopped listening to 98-7, because honestly, 98-7 seems to be lacking with adding the new music. And that's what I want in an alternative station.
Keep up with the good work Weatherly!
 
Seems to me they are adding a lot fo the same records. Phoenix, Gossip etc. I know that 987 had been playing the new Cornell for awhile before KROQ added it recently
 
Buckethead said:
One will get smart and go more active and they might start seeing 3's again.
Click to expand...

98.7 has nearly beat KROQ by sounding anything but active. KROQ has been sounding more active all along and it didn't stop 98-7 from moving up on them.
 
I have a feeling that 98-7's run of excellence will end soon. 98-7 gained a good amount of listeners when Indie went off the air. I even know a few Indie DJs that even started listening to 98-7. But 98-7 is losing its on air golden touch. The DJs are becoming boring (although Kennedy in the mornings really worked out for them, reminds me how the morning show on Indie was set up when Joe Escalante was the host), the promotions aren't as good as the ones on KROQ, the station doesn't seem to be as focused on new music as KROQ. In fact, KROQ plays more music every hour than 98-7. 98-7 plays around 11 songs per hour, compared to KROQ's average of 14 songs per hour. The only advantage to 98-7 is that they bring in a good amount of female and/or older listeners to the station. That's why they're not playing alternative rock staples like Rise Against and deeper cuts from bands like The Offspring, Sublime etc. That's also why 98-7 plays music from R.E.M., U2 and Jason Mraz (popular Hot AC artists), they're going for the audience of a Hot AC while still trying to grab a good amount of male listeners from KROQ and Indie. But if they keep going for this audience, their project will deem unsuccessful.
 
radiojomo said:
Wow! That's what I was going to post on this board!
I've been refalling in love with KROQ since they started adding all this new music. It seems a lot more enjoyable than a few months ago and I've stopped listening to 98-7, because honestly, 98-7 seems to be lacking with adding the new music. And that's what I want in an alternative station.
Keep up with the good work Weatherly!
Click to expand...

A dangerous thing happens when someone from posts on the boards they they like or love a radio station or personality, it is doomed for failure. We aren't the general public. They like things we don't. And they for sure don't listen to radio the way we do. If you like/love something about radio, you are into radio and miss the point of being like a listener. They aren't into radio. They like what they like. Nothing more. Nothing less. No rules. No real explanations from them.
 
radiojomo said:
I have a feeling that 98-7's run of excellence will end soon. 98-7 gained a good amount of listeners when Indie went off the air. I even know a few Indie DJs that even started listening to 98-7. But 98-7 is losing its on air golden touch. The DJs are becoming boring (although Kennedy in the mornings really worked out for them, reminds me how the morning show on Indie was set up when Joe Escalante was the host), the promotions aren't as good as the ones on KROQ, the station doesn't seem to be as focused on new music as KROQ. In fact, KROQ plays more music every hour than 98-7. 98-7 plays around 11 songs per hour, compared to KROQ's average of 14 songs per hour. The only advantage to 98-7 is that they bring in a good amount of female and/or older listeners to the station. That's why they're not playing alternative rock staples like Rise Against and deeper cuts from bands like The Offspring, Sublime etc. That's also why 98-7 plays music from R.E.M., U2 and Jason Mraz (popular Hot AC artists), they're going for the audience of a Hot AC while still trying to grab a good amount of male listeners from KROQ and Indie. But if they keep going for this audience, their project will deem unsuccessful.
Click to expand...

Even if 98.7 got the entire Indie audience it's still only a fraction of where they're at.

How can you say 98.7 is going down when they have been consistently up in all the recent books? They have been cuming higher than KROQ for 4 or 5 months now, right? KROQ has been trending down for a while. KROQ has been sounding better only in the last few weeks, up until now 98.7 was playing more new music and as noted elsewhere 98.7 had "fresher" recurrents than KROQ which had been using the same recurrents for years. It's a good thing KROQ did something because if they hadn't 98.7 would've taken them over for sure. KROQ is just catching up to what they should've been doing for a long time.
 
Both stations are battling to sound like each other and that's why they are tied in the ratings.

Though 98.7 is the winner there. 2.9 is a win for 98.7 who was at 1.6 when the changed from Star. 2.9 is hell on earth for KROQ who was at a 4.4 when Indie first arrived. It's been downhill for KROQ ever since, and that is because they are being forced away from their core screamo audience.
 
Maybe the "core screamo"audience's musical tastes are finally changing a bit. Just as KROQ in 1999 didn't sound like KROQ in 1989, maybe it is time for the KROQ of 2009 to evolve away from the 1990s.
 
I agree with you that it would be more tasteful, but taste isn't what they are going for.

KROQ and 98.7 are essentially top 40 rock stations.

Correction-Top 25 because that's how many songs they rotate.
 
Buckethead said:
One will get smart and go more active and they might start seeing 3's again.
Click to expand...

KROQ is in the mid to low 4 share range in 18-49, which is only about 10% below the high point in PPM. Keep in mind that ratings reset with the PPM, so any comparison with the old diary survey is not relevant or correct.

At that level, KROQ is generally in the top 5 stations in the demo. With one exception, KYSR is not even in the top 10, although they have certainly done a good job in attracting Hispanic listeners, with much better results than what KROQ get.

Neither is going to go more active; that is not going to get anywhere near the Hispanic numbers they both have now, and in LA that would be a kiss of death, particularly when you see that in 18-34, the market is about 55% Hispanic.
 
If Bonneville wasn't a conservative radio owner, they could switch 100.3 to active rock and add in Adam Carolla in the mornings. But not gonna happen...
 
SMYB said:
radiojomo said:
Wow! That's what I was going to post on this board!
I've been refalling in love with KROQ since they started adding all this new music. It seems a lot more enjoyable than a few months ago and I've stopped listening to 98-7, because honestly, 98-7 seems to be lacking with adding the new music. And that's what I want in an alternative station.
Keep up with the good work Weatherly!
Click to expand...

A dangerous thing happens when someone from posts on the boards they they like or love a radio station or personality, it is doomed for failure. We aren't the general public. They like things we don't. And they for sure don't listen to radio the way we do. If you like/love something about radio, you are into radio and miss the point of being like a listener. They aren't into radio. They like what they like. Nothing more. Nothing less. No rules. No real explanations from them.
Click to expand...

There are countless times I've liked or loved a station or the (new) direction it was heading in, had a good feeling about what was being done, only to be proven right when ratings dropped down the road. Sometimes i can just get the feel for what sound would be best for a format in the long run.. Maybe there are some people who can only see the radio side of things, while there are listeners who can only see from a listeners point of view, but the trick is being able to see both. Well, actually it is not a trick. It's probably just because I have a fascination for both radio and psychology and always tend to see and analyze things rather differently from most people, but that's another story. Bottom line, it's best if you can see both from a listeners and radio lover/employees point of view, and know how to separate the two.

Somewhat like Dj'ing, it's good if you can get the "feel" of what the crowd (who likes what they like and may not give a care about how to dj or when a record is played or mixed) likes sometimes, rather than depending completely on statistics and charts.

There are times I personally like something, but know "this is probably not going to work out or last long". Then there are those times when I hear a change, new format, or something else and just get that feeling that not only do I like/love this sound, but it will definitely hit with the listeners as well and benefit in the long run, or at the least be better than whatever it was before. I've turned out to be wrong a few times, but most times my instinct and feel has been right.
 
OC Radio Geek said:
They're probably trying to grab some of those ex Indie listeners like me! ;D
Click to expand...
I just thought about it, why is "Rodney on the Roq" still on Sunday nights 12-3 am? One would think if they are trying to grab ex-Indie listeners they would move that show to maybe Saturday night? 9-12 pm?
 
musicfan101 said:
OC Radio Geek said:
They're probably trying to grab some of those ex Indie listeners like me! ;D
Click to expand...
I just thought about it, why is "Rodney on the Roq" still on Sunday nights 12-3 am? One would think if they are trying to grab ex-Indie listeners they would move that show to maybe Saturday night? 9-12 pm?
Click to expand...

Yes, I agree! Moving Rodney to Saturday night would be a good decision.
 
KROQ needed some good competition to keep them healthy. Back in the game. Watch the scenery change. KROQ will rise again!
 
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