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Is it Soup yet?!

K

killawatt

Guest
M’m! M’m! Good! Maybe so if you’re talking about Campbell’s Soup, but not good when you’re talking Arbitron. As I set here eating a delicious bowl of chicken with stars, I noticed that the label has CONDENSED SOUP on it, which means I had to add a whole damn can of water to it!
Now the State College Arbitron book has CONDENSED on it, unlike Johnstown or Altoona. Like the weather, we all talk about the book, complain about it, praise God if we’re up, blame Arbitron if we’re down. Arbitron and CONDENSED means add people and stir gently. Fact or fiction? Is it true that if the majority of subscribers to the book in State College wanted to put their money where their mouth is and pay more for a bigger sample size, they could get a non-condensed book?
 
> M’m! M’m! Good! Maybe so if you’re talking about Campbell’s
> Soup, but not good when you’re talking Arbitron. As I set
> here eating a delicious bowl of chicken with stars, I
> noticed that the label has CONDENSED SOUP on it, which means
> I had to add a whole damn can of water to it!
> Now the State College Arbitron book has CONDENSED on it,
> unlike Johnstown or Altoona. Like the weather, we all talk
> about the book, complain about it, praise God if we’re up,
> blame Arbitron if we’re down. Arbitron and CONDENSED means
> add people and stir gently. Fact or fiction? Is it true
> that if the majority of subscribers to the book in State
> College wanted to put their money where their mouth is and
> pay more for a bigger sample size, they could get a
> non-condensed book?
>

You're not a kid anymore. Switch to Progresso. No need to add water.
 
Geeeeeeeeeeeze, being in radio I can only afford to buy that when Weis has the buy one, get one free sale…I’m not complaining though, ya buy a 1.75 can of chicken gumbo, ya can’t expect it to taste like it came from Emeril’s kitchen.



> > M’m! M’m! Good! Maybe so if you’re talking about
> Campbell’s
> > Soup, but not good when you’re talking Arbitron. As I set
>
> > here eating a delicious bowl of chicken with stars, I
> > noticed that the label has CONDENSED SOUP on it, which
> means
> > I had to add a whole damn can of water to it!
> > Now the State College Arbitron book has CONDENSED on it,
> > unlike Johnstown or Altoona. Like the weather, we all
> talk
> > about the book, complain about it, praise God if we’re up,
>
> > blame Arbitron if we’re down. Arbitron and CONDENSED
> means
> > add people and stir gently. Fact or fiction? Is it true
> > that if the majority of subscribers to the book in State
> > College wanted to put their money where their mouth is and
>
> > pay more for a bigger sample size, they could get a
> > non-condensed book?
> >
>
> You're not a kid anymore. Switch to Progresso. No need to
> add water.
>
 
If you're in radio, I'd be surprised if you could afford Ramen Noodle soup. Campbells? Progresso? Must have a great contract!

> Geeeeeeeeeeeze, being in radio I can only afford to buy that
> when Weis has the buy one, get one free sale…I’m not
> complaining though, ya buy a 1.75 can of chicken gumbo, ya
> can’t expect it to taste like it came from Emeril’s kitchen.
>
>
>
>
> > > M’m! M’m! Good! Maybe so if you’re talking about
> > Campbell’s
> > > Soup, but not good when you’re talking Arbitron. As I
> set
> >
> > > here eating a delicious bowl of chicken with stars, I
> > > noticed that the label has CONDENSED SOUP on it, which
> > means
> > > I had to add a whole damn can of water to it!
> > > Now the State College Arbitron book has CONDENSED on it,
>
> > > unlike Johnstown or Altoona. Like the weather, we all
> > talk
> > > about the book, complain about it, praise God if we’re
> up,
> >
> > > blame Arbitron if we’re down. Arbitron and CONDENSED
> > means
> > > add people and stir gently. Fact or fiction? Is it
> true
> > > that if the majority of subscribers to the book in State
>
> > > College wanted to put their money where their mouth is
> and
> >
> > > pay more for a bigger sample size, they could get a
> > > non-condensed book?
> > >
> >
> > You're not a kid anymore. Switch to Progresso. No need to
> > add water.
> >
>
 
"Condensed" means "Small Market"

For many years Altoona was the smallest Arbitron market to get a Standard report, owing to its history as a larger market. Last year Nassau slipped Montpelier-Barre in there one notch behind (#266) to claim the distinction. Hard to believe, but 40 years ago Johnstown was 4 times the size it is today. (City Slogan: "Last one to leave, turn out the lights"). Then again, 30-40 years ago, Johnstown & Altoona had some great radio, too. 850/WJAC... 1230/WCRO... 1430/WVAM (remember "The Dugger?") and the best of 'em all, 1290/WFBG. When Triangle owned them along with Philly's WFIL, they were a carbon-copy of The Famous 56. It's hard to translate into today's terms except to say that WFBG was one of America's best-sounding radio stations. Yeah, in godforsaken Tuna Town!

No particular reason for stations in State College to pay even more than they do now. Agency biz isn't that big a chunk of their revenue, and the Condensed survey gives them what they need to snag it.

> M’m! M’m! Good! Maybe so if you’re talking about Campbell’s
> Soup, but not good when you’re talking Arbitron. As I set
> here eating a delicious bowl of chicken with stars, I
> noticed that the label has CONDENSED SOUP on it, which means
> I had to add a whole damn can of water to it!
> Now the State College Arbitron book has CONDENSED on it,
> unlike Johnstown or Altoona. Like the weather, we all talk
> about the book, complain about it, praise God if we’re up,
> blame Arbitron if we’re down. Arbitron and CONDENSED means
> add people and stir gently. Fact or fiction? Is it true
> that if the majority of subscribers to the book in State
> College wanted to put their money where their mouth is and
> pay more for a bigger sample size, they could get a
> non-condensed book?
>
 
Re: "Condensed" means "Small Market"

> For many years Altoona was the smallest Arbitron market to
> get a Standard report, owing to its history as a larger
> market. Last year Nassau slipped Montpelier-Barre in there
> one notch behind (#266) to claim the distinction. Hard to
> believe, but 40 years ago Johnstown was 4 times the size it
> is today. (City Slogan: "Last one to leave, turn out the
> lights"). Then again, 30-40 years ago, Johnstown & Altoona
> had some great radio, too. 850/WJAC... 1230/WCRO...
> 1430/WVAM (remember "The Dugger?") and the best of 'em all,
> 1290/WFBG. When Triangle owned them along with Philly's
> WFIL, they were a carbon-copy of The Famous 56. It's hard to
> translate into today's terms except to say that WFBG was one
> of America's best-sounding radio stations. Yeah, in
> godforsaken Tuna Town!

Yes its hard to believe but its true...at one time I think WFBG was possibly one of the best programmed stations in the nation. Theie lineup was hard to beat as well with McKay in the Morning, Jay Randyll at night and the likes of Steve Kelsey before he was a frog...They had Tony Booth, Dick Diandrea and some really big names for the time.

WFBG was the one of the last AM CHR's to fall when the big FM blitz kicked in. It is kind of sad in a way. I remember the big Red White and Blue trailer they used for live remotes. Hell I think those guys are the reason I got into the business in the first place.

Hitman
 
Re: "Condensed" means "Small Market"

When Triangle Publications had WFBG, who was the PD of WFIL - Jay Cook?

> For many years Altoona was the smallest Arbitron market to
> get a Standard report, owing to its history as a larger
> market. Last year Nassau slipped Montpelier-Barre in there
> one notch behind (#266) to claim the distinction. Hard to
> believe, but 40 years ago Johnstown was 4 times the size it
> is today. (City Slogan: "Last one to leave, turn out the
> lights"). Then again, 30-40 years ago, Johnstown & Altoona
> had some great radio, too. 850/WJAC... 1230/WCRO...
> 1430/WVAM (remember "The Dugger?") and the best of 'em all,
> 1290/WFBG. When Triangle owned them along with Philly's
> WFIL, they were a carbon-copy of The Famous 56. It's hard to
> translate into today's terms except to say that WFBG was one
> of America's best-sounding radio stations. Yeah, in
> godforsaken Tuna Town!
>
> No particular reason for stations in State College to pay
> even more than they do now. Agency biz isn't that big a
> chunk of their revenue, and the Condensed survey gives them
> what they need to snag it.
>
> > M’m! M’m! Good! Maybe so if you’re talking about
> Campbell’s
> > Soup, but not good when you’re talking Arbitron. As I set
>
> > here eating a delicious bowl of chicken with stars, I
> > noticed that the label has CONDENSED SOUP on it, which
> means
> > I had to add a whole damn can of water to it!
> > Now the State College Arbitron book has CONDENSED on it,
> > unlike Johnstown or Altoona. Like the weather, we all
> talk
> > about the book, complain about it, praise God if we’re up,
>
> > blame Arbitron if we’re down. Arbitron and CONDENSED
> means
> > add people and stir gently. Fact or fiction? Is it true
> > that if the majority of subscribers to the book in State
> > College wanted to put their money where their mouth is and
>
> > pay more for a bigger sample size, they could get a
> > non-condensed book?
> >
>
 
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