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Is it Taboo to re-format a minority station

O

OHara

Guest
I am curious, due to the fact some posters see 104.5 reverting back to some English format in the future. I have never witnessed a station going back to some Anglo format after flipping to Black or Hispanic. Is this a radio guideline that you cannot take away a minority format once its stated. Just wondering??? I know for a fact, when CC came into Philly, if they flipped DAS to some Anglo format, well need I tell you what would of happened...But in the same token R1 flipped DRE, SNJ and PLY, to their brand of programming, and all was peaceful.
 
Why des EVERYTHING he posts have to do with race or racism?
 
Up in Boston a former Radio-One station is now playing Alt-Rock WAAF. At least one R1 station has gone alt rock after what R1 did to 2 Alt rock stations here. Come to think about it, I think Boston still has 2 alt rock stations. They even have an Irish music station for all those Irish in South Boston where my Dad's from!
 
I feel the situation in Boston is a bit different, because Radio One sold the station to Entercom...and Entercom changed the format. Radio One didn't change the format.

If you read the Boston board, the sale of WILD-FM and format change has one certain [EDIT] contributor crying the blues that "minorities are getting screwed over."


[EDIT=name calling]
 
OHara said:
I am curious, due to the fact some posters see 104.5 reverting back to some English format in the future. I have never witnessed a station going back to some Anglo format after flipping to Black or Hispanic. Is this a radio guideline that you cannot take away a minority format once its stated. Just wondering??? I know for a fact, when CC came into Philly, if they flipped DAS to some Anglo format, well need I tell you what would of happened...But in the same token R1 flipped DRE, SNJ and PLY, to their brand of programming, and all was peaceful.
Click to expand...


Dude... just shut the **** up already. We get it. You think radio in Philadelphia is racist. You think that if you bitch enough on this board, head honchos at major radio corporations will read your post and believe that they should change a radio station on your opinion alone.

Shut up. I don't care if you're a Vietnam Vet... I don't care if you have seniority over me (which you do), just shut the **** up and stop posting your racist bullshit all ovr this board and claim it's radio related.


Mods... if you delete this or edit it heavily, that's fine... I just needed to vent.
 
104.9 was "Mega 104.9", and then it went to Jazz, before changing to SoJO 104.9.

So in answer to your question, yes, you're ignorant.
 
Starscream said:
104.9 was "Mega 104.9", and then it went to Jazz, before changing to SoJO 104.9.

So in answer to your question, yes, you're ignorant.
Click to expand...

How short lived WAS the jazz format on 104.9? I remember it was WOJZ for like a few months? That was it?

I'm not complaining, I acutally enjoy SoJo, and when I'm in Philly, I'll tune to it.
 
Q102 was a rap station in the early 90's, that flipped to CHR (1994 or 1995 I think), at a time when rap didn't make up most of top 40. Ofcoarse there was a reason. Q102, and Power99 were now owned by the same company, and they had to flip one of them.
 
OHara said:
I am curious, due to the fact some posters see 104.5 reverting back to some English format in the future. I have never witnessed a station going back to some Anglo format after flipping to Black or Hispanic. Is this a radio guideline that you cannot take away a minority format once its stated. Just wondering??? I know for a fact, when CC came into Philly, if they flipped DAS to some Anglo format, well need I tell you what would of happened...But in the same token R1 flipped DRE, SNJ and PLY, to their brand of programming, and all was peaceful.
Click to expand...

The Southwest is covered with staitons that tried Spanish and later changed to English.

Just in the LA area, the two 93.5's were Spanish and now are not. the pair of 103.1 stations were, and now are not. 1540 was Spanish and is now English sports. 1430 and 900 were Spanish and are now Asian. 1090 from Tijuana was Spanish and cha nged back to its heritage of English. 590 in San Berdoo was Spanish, now English.

And that is just one (DMA) metro area!!!!
 
And, 93.7 in Hartford was Spanish for more than 10 years before being bought by the predecessor of Entercom and switched to various English language formats sometime during the early 1990's. After several format changes and an acquisition by Infinity (now CBS) it's now CHR/Rhythmic WZMX. And, very successful.

Although the trend seems to be Spanish -> English, the opposite happens too. And, probably will happen even more in the future when ratings/profit margins dictate. Especially once the latino audience ages a bit and their kids speak English more than Spanish.
 
WXTU started as an Urban format in 1983 after it switched calls from WIFI. It lasted about 6 months before they went to the country format that continues today. Several air people stayed on for a time, including Doug Weldon and Pat (Patti) Jackson.

WTEL 860 AM went from a mostly Spanish format to WWDB talk radio exile-land with Irv Homer, James Corea & Susan Bray when they wanted to make 96.5 sound 'younger'. There was also other foreign language shows on 860 on weekends dumped for their brokered business format.

WTTM 920 in Trenton ran Spanish & Black Gospel programming weekends when they were a country & talk station. This was dropped either when they first went to ESPN Sports talk or when they became WCHR evangelical Christian talk. While they were a country station, they dumped Ron Cade's 'Elvis & Friends' for Polka music and were met with protesting in downtown Trenton. WHWH then picked up the Elvis show.
The Polka & German language shows were dumped when WCHR moved to 920 and the ethnic shows moved to WBCB.

WBYN had a long-running Pennsylvania German language show dumped for Christian AC at the end of 1999.

WTKZ Allentown dropped a simulcast of Camden's 1310 Spanish programming for ESPN Sports.

1480 in New York dropped a long time Spanish format for country in the '90's, later changed to Korean.
 
John1 said:
1480 in New York dropped a long time Spanish format for country in the '90's, later changed to Korean.
Click to expand...

Similarly, 620 was WSKQ and Spanish, and is now English and Russian.
 
OHara said:
I am curious, due to the fact some posters see 104.5 reverting back to some English format in the future. I have never witnessed a station going back to some Anglo format after flipping to Black or Hispanic. Is this a radio guideline that you cannot take away a minority format once its stated. Just wondering??? I know for a fact, when CC came into Philly, if they flipped DAS to some Anglo format, well need I tell you what would of happened...But in the same token R1 flipped DRE, SNJ and PLY, to their brand of programming, and all was peaceful.
Click to expand...

Yes there have been stations that have reconverted to an english type of programming. I can't remember it but there was a station in the expanded band or two that went to ESPN or sports from spanish on the west coast.
 
It's different, Hispanic Market for Philadelphia could reach a Top Income arround 5 millions per year. May any english format get at least over 9 millions. If 104.5 does not get that, Then must flip back to 104.5 English.
 
Kenny1 said:
It's different, Hispanic Market for Philadelphia could reach a Top Income arround 5 millions per year. May any english format get at least over 9 millions. If 104.5 does not get that, Then must flip back to 104.5 English.
Click to expand...

1. huh?
 
Kenny1 said:
It's different, Hispanic Market for Philadelphia could reach a Top Income arround 5 millions per year. May any english format get at least over 9 millions. If 104.5 does not get that, Then must flip back to 104.5 English.
Click to expand...

Double "huh" ??? ??? ???
 
Re: Is it Taboo...(A Retro Thread from The Beginning of Rumba 104.5 in 2006)

Here are some comments back from the archives from just after Rumba 104.5 signed on. Since last August, the change of 104.5 to "English" follows the switch of WHAT from Urban Talk to Alternative and now WDAS-AM from Urban Gospel to Hispanic music. Is the city still standing based on the predictions of what might happen from the original post?

To answer again, yes, stations switch from Urban & Hispanic formats if it makes sense from a bottom-line business decision!
 
OHara said:
I am curious, due to the fact some posters see 104.5 reverting back to some English format in the future. I have never witnessed a station going back to some Anglo format after flipping to Black or Hispanic. Is this a radio guideline that you cannot take away a minority format once its stated. Just wondering??? I know for a fact, when CC came into Philly, if they flipped DAS to some Anglo format, well need I tell you what would of happened...But in the same token R1 flipped DRE, SNJ and PLY, to their brand of programming, and all was peaceful.
Click to expand...

You're comparing apples to oranges. WDAS is a legendary heritage station that constantly is in the top 3 in the market. Rumba was around for what, a year? It's ratings were lackluster. And it's not the first FM hispanic station in the market to dissappear.....remember Mega was on FM, albeit from Atlantic City. And in Boston, WILD-FM gave way to a simulcast of WAAF, a rock station. . It's business, it happens. And I'd like to point out that in Boston, it was Radio One, a black owned radio network, that gave up on the format.
 
Shawn O'Domski said:
I feel the situation in Boston is a bit different, because Radio One sold the station to Entercom...and Entercom changed the format. Radio One didn't change the format.

If you read the Boston board, the sale of WILD-FM and format change has one certain [EDIT] contributor crying the blues that "minorities are getting screwed over."


[EDIT=name calling]
Click to expand...

Doesn't matter that Entercom was the one to change the format of WILD-FM. Radio One knew damn well Entercom wasn't going to keep the station urban. Radio One is a business just like every other media company. Commitment to the community takes a back seat to the bottom line.
 
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