Is Cumulus slowly phasing out Jack? I've noticed lately that promos and IDs were only saying 'The new 103-7 FM. Some promos and those call in drops still say Jack FM, but the branding isnt as prominent as it used to be. Anyone know what Cumulus is up to? Moniker change, or flip in the near future?
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Is Jack leaving?
- Thread starter rageradio
- Start date
Could we look like a rebrand like what happened to WJJK/Indy? Cumulus owns that, and as the calls suggest, it was a Jack FM also. They have a similar format and DJ's.
http://www.1045wjjk.com/
http://en.wikipedia.org/wiki/WJJK
http://www.1045wjjk.com/
http://en.wikipedia.org/wiki/WJJK
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RADIOGM
Guest
Jack is about gone! The new GM over there hates the Jack format and it hasn't really produced much over a 1 share, if that. Something new real soon.
>>> I would think alternative rock since Steve Robison is in charge <<<
I don't think so
RGM
>>> I would think alternative rock since Steve Robison is in charge <<<
I don't think so
RGM
G
gitch
Guest
The signal sucks too bad to be a relevant Houston station no matter the format.
With Mexico's Grupo Radio Centro apparently on the prowl for U.S. LMA's (check the LA boards for the changes at KMVN) we could see Exitos 103.7 if Cumulus decides to farm out the programming. Signal would fit with the heavily Hispanic areas of the market.
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purpledevil
Guest
rageradio said:
May not be what we need, rage, but it's most likely what we're going to get. Cumulus has 97.5 locked into a contract with ESPN which means they can't flip its poorly showing butt, someone's head would be chopped off if they outright flipped 104 (even though it sounds a lot less like KRBE these days and more like Mix), so who does that leave? When Cumulus hired Richardson a couple of months ago the writing was seemingly on the wall that 1 of them would be flipped to spanish. Looks like we now know which one of the 3 it is going to be. As bad as I don't want to admit it, an English station is not going to work on 103.7 unless the market focus shifts from Houston to Beaumont. Rock didn't work, Jack is not working, so what else is there? If nothing else, I hope that when they do flip it to Spanish it will pull enough numbers away from one of the Mo. City Spanish speakers to force a flip there to something we paleskins can enjoy.
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ShaneofTexas
Guest
NO rim-shot east of here, which includes the Dever's tower, the 103.7 tower, east of Devers and the 97.5 tower south of Winnie will last in Houston because of signal problems covering the most populated part of Houston, which is the areas West and Northwest of downtown!
The Beaumont stations 93.3, 97.5, 98.5, 107.9 belong back on their original transmitters in Vidor (93.3 & 97.5), Port Arthur (98.5) and Fannet Rd (107.9).
Lots of money was spent building these new rim-shot towers sadly and format after format failed or flipped due to signal coverage- in my opinion.
Stan I don't blame you on the Spanish Stations.
I recall back in the good old days (late 70s to early 90s) the Spanish stations were mostly on AM with the exception of 106.5 KQQK in Galveston, which was born in the Mid 80s after KX 106 1/2 , which was top 40 in the early 80s in Galveston.
The Beaumont stations 93.3, 97.5, 98.5, 107.9 belong back on their original transmitters in Vidor (93.3 & 97.5), Port Arthur (98.5) and Fannet Rd (107.9).
Lots of money was spent building these new rim-shot towers sadly and format after format failed or flipped due to signal coverage- in my opinion.
Stan I don't blame you on the Spanish Stations.
I recall back in the good old days (late 70s to early 90s) the Spanish stations were mostly on AM with the exception of 106.5 KQQK in Galveston, which was born in the Mid 80s after KX 106 1/2 , which was top 40 in the early 80s in Galveston.
Appears the Jack imaging is completely gone. I haven't heard a single mention of Jack in listening to 103.7 today. Percursor to a format flip? Or just waiting on new branding? Pretty unusual to go by just the frequency, no nickname, no call letters.
Which is why they should program to demographics where the signal is best. And, although many of you don't like it, that means the heavily Hispanic east side of the Houston market. Unless you go for a totally unique format that will have an audience regardless of the signal. For instance, I've been curious as to when we'll finally see the first Vietnamese station on FM here (although an upgraded 103.3 would be a better fit.)
Which would probably mean more of the Missouri City sticks going to Hispanic targeted formats.
Although Cox got it right with the Country Legends format on 97.1, which has lasted six years on a signal that had seen a long string of failures in the previous decade. Once again, the key is targeting the demos where the signal is best.
In case anyone hasn't noticed, this isn't the 1970's any more. Houston is no longer made up of good ol' white boys working in the oil industry, or related businesses. There have been huge demographic, economic, and social changes in the past 35 years. Radio has changed to reflect that. That's why you have numerous Spanish language stations on FM, and why KIKK-FM, the KLOL rock format, Classical on KLEF and KRTS, and other formats are long gone.
ShaneofTexas said:
Which is why they should program to demographics where the signal is best. And, although many of you don't like it, that means the heavily Hispanic east side of the Houston market. Unless you go for a totally unique format that will have an audience regardless of the signal. For instance, I've been curious as to when we'll finally see the first Vietnamese station on FM here (although an upgraded 103.3 would be a better fit.)
Which would probably mean more of the Missouri City sticks going to Hispanic targeted formats.
Although Cox got it right with the Country Legends format on 97.1, which has lasted six years on a signal that had seen a long string of failures in the previous decade. Once again, the key is targeting the demos where the signal is best.
In case anyone hasn't noticed, this isn't the 1970's any more. Houston is no longer made up of good ol' white boys working in the oil industry, or related businesses. There have been huge demographic, economic, and social changes in the past 35 years. Radio has changed to reflect that. That's why you have numerous Spanish language stations on FM, and why KIKK-FM, the KLOL rock format, Classical on KLEF and KRTS, and other formats are long gone.
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purpledevil
Guest
With Cumulus dropping the Jack brand from 103.7, it opens the door for someone else to pick up the licensing rights. No one has mentioned the fact that Jack may not be leaving, just simply on the move. CBS seems like the one to pounce on it, given their past record with Jack in other markets. Maybe something to think about if the new Mix direction doesn't pan out.
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