G
greatscott1960
Guest
Sounds like Jax or any market USA...
What happened to Radio?
Anybody in radio who has the smallest modicum of a social life has heard the repetition complaints from their friends and neighbors for years. Those of us
with Top 40 backgrounds are accustomed to such comments, as the nature of our format involves repetition. But when you start hearing these kinds of complaints about Rock, Oldies, and even Triple A stations (!)… shouldn’t we have woken up and smelled the coffee long before now? Since the Telecom bill in 1995 as our industry got gobbled up by consolidators, we threw any long term thinking and a lot of the common sense we had out the window. As an industry we did stop listening and feeling our radio stations with our emotions and started analyzing them on paper...Our industry got the "tighter is righter" fever and we overplayed music. With their hands forced by the high prices that were paid in the mad scramble for radio stations, consolidators cut radio station staffs, and cut budgets and starved our radio stations of the tools they needed to create great entertainment. We fired or shut down personalities and took the remaining staffs and doubled their workload and responsibility. The final result being that we took a lot the passion out of radio station staffs, and that took the passion out of what came out of the speakers.
Radio has survived just fine, but now there are iPods, music on the Internet, and Satellite Radio and the public woke up to the fact that radio has changed and other compelling music options exist without commercials. Now radio owners have to pick up the gauntlet and reinvest in their stations in order to be ready to face the challenge that is coming fast to threaten radio.
Read the full article -
www.zapoleon.com/zms/kbase.asp
What happened to Radio?
Anybody in radio who has the smallest modicum of a social life has heard the repetition complaints from their friends and neighbors for years. Those of us
with Top 40 backgrounds are accustomed to such comments, as the nature of our format involves repetition. But when you start hearing these kinds of complaints about Rock, Oldies, and even Triple A stations (!)… shouldn’t we have woken up and smelled the coffee long before now? Since the Telecom bill in 1995 as our industry got gobbled up by consolidators, we threw any long term thinking and a lot of the common sense we had out the window. As an industry we did stop listening and feeling our radio stations with our emotions and started analyzing them on paper...Our industry got the "tighter is righter" fever and we overplayed music. With their hands forced by the high prices that were paid in the mad scramble for radio stations, consolidators cut radio station staffs, and cut budgets and starved our radio stations of the tools they needed to create great entertainment. We fired or shut down personalities and took the remaining staffs and doubled their workload and responsibility. The final result being that we took a lot the passion out of radio station staffs, and that took the passion out of what came out of the speakers.
Radio has survived just fine, but now there are iPods, music on the Internet, and Satellite Radio and the public woke up to the fact that radio has changed and other compelling music options exist without commercials. Now radio owners have to pick up the gauntlet and reinvest in their stations in order to be ready to face the challenge that is coming fast to threaten radio.
Read the full article -
www.zapoleon.com/zms/kbase.asp