YEAH I HEAR THEM. DONT TELL ME ITS GONNA BE ALL VOICE TRACK. WHO OWNS THEM THEY SOUND DESENT. BUT IM THINKIN THEY SHOULD BE PLAYING ALL 90S ARE OR MIX OF SOME HITS ANDS LOTS OF 90S IN SOME 80S . ITS POINTLESS TO PLAY 70S COMEIN. ODESSA PEOPLE GROW UP OUT OF TYHE 80S . AND START PLAYING THE NEW STUFF. WHO ARE THE DJS . DO /. STATION HAS LOTS OF POTIENAL COULD TARGET MIX 106, AND KODM AND SOME OF BOB FM. BOB FM NEEDS TO CHANGE. FORMAT SOUNDS HORRIBLE PLEASE DOUBLE OLE RADIO. TAKE BOB OUT OF ITS MISERY..... ODESSA MIDLAND DESRERVE BETTER. PLUS WE SOUNDED 2002 . WAY BETTER. WE NEEDS SOME FLIPPS HERE VERY SOON. ANYBODY KNOWS ANY RUMORS ...
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IS JAMMIN 94.7 EVER GONNA HAVE DJS. PLEASE COMMENT
- Thread starter Reynatony
- Start date
Tony,
In a perfect world, yes, they would be live and local. In a perfect world, stations would invest to research their market to best serve their audience. But financially, that's not always possible. Independent operators don't always have a lot of money and large corporations don't usually invest heavily in their smaller markets.
From their website, it looks like it's the same bunch who operates KCKM-AM/Monahans (the old KLBO). KCKM recently upgraded their plant to run at 12k. That's after the money they originally invested to purchase that station and make repairs to put it back on the air not so many years ago.
Now they've put 94.7 on the air. That group has spent a chunk of change and they did it at a time when it's not easy to get capital loans. The amount of money to do that is huge.
We're in a recession. Texas hasn't been hit as hard as some areas of the country but advertising still took a hit. Whoever this group is, I'd give them credit for launching a new station in this climate. I'd also give them credit for spending money to improve their AM facilities, which in this day and age, isn't common.
You have to walk before you run. They may be looking for staff. Or they may be waiting to do a huge launch after the first of the year. Or they're waiting until they get some cash flow before committing to more salaried employees. Better to do that rather than have to lay off people later because their projections were off.
In a perfect world, yes, they would be live and local. In a perfect world, stations would invest to research their market to best serve their audience. But financially, that's not always possible. Independent operators don't always have a lot of money and large corporations don't usually invest heavily in their smaller markets.
From their website, it looks like it's the same bunch who operates KCKM-AM/Monahans (the old KLBO). KCKM recently upgraded their plant to run at 12k. That's after the money they originally invested to purchase that station and make repairs to put it back on the air not so many years ago.
Now they've put 94.7 on the air. That group has spent a chunk of change and they did it at a time when it's not easy to get capital loans. The amount of money to do that is huge.
We're in a recession. Texas hasn't been hit as hard as some areas of the country but advertising still took a hit. Whoever this group is, I'd give them credit for launching a new station in this climate. I'd also give them credit for spending money to improve their AM facilities, which in this day and age, isn't common.
You have to walk before you run. They may be looking for staff. Or they may be waiting to do a huge launch after the first of the year. Or they're waiting until they get some cash flow before committing to more salaried employees. Better to do that rather than have to lay off people later because their projections were off.
DJ's are gone for good. Get use to it and jsut enjoy the music. Oh, and Dance a little
radioaircheck said:
It has headed in that direction but all the clusters in the market have live/local bodies on most if not all of their signals at least part of the day, including the AMs. The number of 100% canned stations is still in the minority.
I agree about enjoying the music....you don't want me to dance!
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