Clear Channel has bought the Metro news & traffic network from Westwood One. Locally CBS and the KFMB stations have used Metro employees as essentially staff announcers - usually in sidekick roles - such as Jim McInnes on Jack FM and now KFMB-AM. I believe Kevin Dean at KYXY was at one time actually paid by Metro and CBS 103.7 had in-house news and traffic reporters who worked only for the one station but were Metro employees. Wasn't Laura Cain paid by Shadow when she was first a part of the J&J show?
Of course San Diego being a Metro and CC market also means that CC competitors will be providing spot avails for CC to sell. I don't know what they charge for those short traffic spots, but if you run four an hour it almost seems like a station could sell those themselves, hire their own person to read traffic (and news) and still make a profit.
Shadow/Metro/Air Watch, etc. had an advantage in the olden days because they had the systems set up to collect traffic info, but the truth is those systems were obsolete as soon as broadband internet became available. I started doing traffic reports from home for 103.7 in early 1999 (just after cable internet service started in my neighborhood) and the traffic info freely available from CalTrans and the CHP was much, much better than what I had been getting at the CBS studios via Shadow's proprietary computer network, to say nothing of what I get now even on my iPhone with a free app.
Why let a competitor sell spots on your station in order to have someone read free info from the internet? It seems to me that CC's acquistion of Metro will make it worthwhile to challenge that model.
Of course San Diego being a Metro and CC market also means that CC competitors will be providing spot avails for CC to sell. I don't know what they charge for those short traffic spots, but if you run four an hour it almost seems like a station could sell those themselves, hire their own person to read traffic (and news) and still make a profit.
Shadow/Metro/Air Watch, etc. had an advantage in the olden days because they had the systems set up to collect traffic info, but the truth is those systems were obsolete as soon as broadband internet became available. I started doing traffic reports from home for 103.7 in early 1999 (just after cable internet service started in my neighborhood) and the traffic info freely available from CalTrans and the CHP was much, much better than what I had been getting at the CBS studios via Shadow's proprietary computer network, to say nothing of what I get now even on my iPhone with a free app.
Why let a competitor sell spots on your station in order to have someone read free info from the internet? It seems to me that CC's acquistion of Metro will make it worthwhile to challenge that model.