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searadiofreak
Guest
Re: Numbers released today. Hey, Kent and Alan are great, but this station has not had decent numbers for years. Perhaps it's time for Fisher to try something else with 101.5
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searadiofreak
Guest
Or, is Fisher happy to just "get by" with OK 25-49 females? If so, fine, but will catch up with them at some point.
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airwaver
Guest
KPLZ
...neither - it's a station that's now 'withering on the vine"...
...neither - it's a station that's now 'withering on the vine"...
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searadiofreak
Guest
"why would the folks at fisher shoot a perfectly good race horse?"
Because the station has been underperforming for years. Because the format is dying almost everywhere. Because, despite the OK female numbers, consistently overall ranks with the bottom-feeders of Seattle radio. Because, after Kent & Alan, the station sounds dead. Anyone really listen intensely lately? Music lacks focus, jocks are on auto-pilot, and if it were not for the morning show, they'd be in even worse trouble. If they are happy with their position in the marketplace, more power to 'em. But I don't believe it for a minute. Unfortunanately, I think KOMO and KVI are getting more attention at the moment.
Because the station has been underperforming for years. Because the format is dying almost everywhere. Because, despite the OK female numbers, consistently overall ranks with the bottom-feeders of Seattle radio. Because, after Kent & Alan, the station sounds dead. Anyone really listen intensely lately? Music lacks focus, jocks are on auto-pilot, and if it were not for the morning show, they'd be in even worse trouble. If they are happy with their position in the marketplace, more power to 'em. But I don't believe it for a minute. Unfortunanately, I think KOMO and KVI are getting more attention at the moment.
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dan_greenberg1500
Guest
Freak,
I've got to agree with you, I think Star's days are numbered. We'll see a situation similar to Mike West where the bosses will tell Kent and Alan they are going in a different direction and let both of them quote on quote "retire" gracefully.
I mean all one has to do is look at the lack of attention they give their website compared to other stations in the area in order to see they really have no intention of turning around this station in the future. I know some might get a kick out of reading something like this, but the truth is is when you see even the smallest things getting little or no attention, that usually means management really doesn't have a long term commitment to their current product.
I've got to agree with you, I think Star's days are numbered. We'll see a situation similar to Mike West where the bosses will tell Kent and Alan they are going in a different direction and let both of them quote on quote "retire" gracefully.
I mean all one has to do is look at the lack of attention they give their website compared to other stations in the area in order to see they really have no intention of turning around this station in the future. I know some might get a kick out of reading something like this, but the truth is is when you see even the smallest things getting little or no attention, that usually means management really doesn't have a long term commitment to their current product.
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AQH
Guest
searadiofreak said:
Just because the station is not your cup of tea doesn't mean it's not performing well.
Did you even read what Jackson Dell Weaver wrote? KPLZ is bringing in good female demos and cashflow.
If the "format is dying" everywhere, then maybe Movin' should switch format, right? Since your barometer is national performance, that should be it. Right?
Interested in hearing how you think the station lacks music focus. How would you fix it?
Further, what would you do with 101.5?
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formerKXRX
Guest
Not that it matters, but I just left Fisher Plaza. It ws my first visit to the building, and let just say how impressive it is. Simply an incredible building in my humble option.
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dan_greenberg1500
Guest
Hey I used to run the Humble Option all the time in High School. I averaged 6 yards a carry! =)
formerKXRX said:
so....did you land the gig??!!!
Regarding rest of this (and other) threads...always amuses me that when someone doesn't have a taste for a particular format they claim it is "doomed" to failure. I think if there was failure we wouldn't see continuation in all these cases...people in this market NOT shy about pulling plug on those that don't bring in any cash flow. I also remember being in my 20's thinking that many stations were long past their prime. As I grew up it amazed me how many people really were NOT that myopic about "pop" formats and how those stations that had huge numbers tended to have them because they were good at attracting the audience they were targeting. I clearly wasn't it ... but then that was hardly the only immature jumping to conclusions/assumptions that I did during that throwaway decade of age!!!!
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formerKXRX
Guest
Well....pause....I have only been doing imaging V/O work for about 4 years. I am also working with a V/O business partner (he lives in Florida) and yes....pause....we will be doing some work. Soon.
Thanks for asking!
Thanks for asking!
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searadiofreak
Guest
My comments on KPLZ are not based on any like or dislike for the format. I was speaking specifically about the station. Fact of the matter, I like a lot of Hot AC product right now.
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airwaver
Guest
The FM KVI daze
or (ahem) the 'FM KVI' era....
..those were fun days, weren't they??
They once played a VERY RARE version of Frankie Valli's "Grease" in '77 that
I remember hearing to this day...but I cannot find that version ANYWHERE!
It had an extended saxaphone solo in the middle.....like a 10" remix ..
Huey Lewis's "Power of Love" was another one - extended version with extra horns...
**and what ever happened to 'Marc in the Dark' Allen??
or (ahem) the 'FM KVI' era....
..those were fun days, weren't they??
They once played a VERY RARE version of Frankie Valli's "Grease" in '77 that
I remember hearing to this day...but I cannot find that version ANYWHERE!
It had an extended saxaphone solo in the middle.....like a 10" remix ..
Huey Lewis's "Power of Love" was another one - extended version with extra horns...
**and what ever happened to 'Marc in the Dark' Allen??
Re: The FM KVI daze
co-manages Pirahna Productions. Heard regularly TV/radio voicing Intl Jewelers, Honda of Bellevue, many others. They also do a lot of corporate video for Starbucks and others.
airwaver said:
co-manages Pirahna Productions. Heard regularly TV/radio voicing Intl Jewelers, Honda of Bellevue, many others. They also do a lot of corporate video for Starbucks and others.
dan_greenberg1500 said:
Check again.
They must have been reading this board and revamped the website. LOL To be honest it is pretty good. Damn, I guess the rumors have to stop. It is odd that two days after the site is ripped on this board a new one comes up. Coincidence?
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PainfulItch
Guest
Yes. You don't get a site like that in two days.
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searadiofreak
Guest
Ok, I've read all the pro-KPLZ posts...
Sales are good. (perhaps rates have been adjusted?)
Website has been re-worked. (usually completely unrelated to future programming moves)
Despite all this, I still can't believe Fisher is satisfied with KPLZ's market position. Perhaps not a full format turnaround is in order, but there need to be changes after 10am, or whenever K&A get off the air. Play adult HIT records, not BUBBLING UNDERS. Bring back some positioning and imaging that have some presence. Start using TV to your advantage...is KPLZ utilizing its relationship with KOMO-TV to the max? Bring back a jingle package that sounds like radio, and stop trying to re-invent the jingle concept. Reduce the playlist so that the cume only hears the cream of the crop. It's not rocket science. As a famous shoe company once delcared, "just do it!" Then perhaps KPLZ will get off life support and become the player it was in the late 80's into the 90's. (I'm skipping the KUBE-imitation years)....
Sales are good. (perhaps rates have been adjusted?)
Website has been re-worked. (usually completely unrelated to future programming moves)
Despite all this, I still can't believe Fisher is satisfied with KPLZ's market position. Perhaps not a full format turnaround is in order, but there need to be changes after 10am, or whenever K&A get off the air. Play adult HIT records, not BUBBLING UNDERS. Bring back some positioning and imaging that have some presence. Start using TV to your advantage...is KPLZ utilizing its relationship with KOMO-TV to the max? Bring back a jingle package that sounds like radio, and stop trying to re-invent the jingle concept. Reduce the playlist so that the cume only hears the cream of the crop. It's not rocket science. As a famous shoe company once delcared, "just do it!" Then perhaps KPLZ will get off life support and become the player it was in the late 80's into the 90's. (I'm skipping the KUBE-imitation years)....
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Itchisakimoto
Guest
Fisher has had their new web company make-over their entire cluster from a web perspective. All their stations TV & Radio are now based off the same core web application which allows them to provide news, traffic, and weather across the board in a timely and cost effective format.... Each site might have their own cool wrapper but they are all run from the same place now...
They spent money to save money in the long run, and better serve their listeners and viewers...
They spent money to save money in the long run, and better serve their listeners and viewers...
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