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is KPRI's format not working?

R

Radio3787

I remember all the marketing a year or 2 ago Compass did, but am I missing something with KPRI's numbers?  They seem consistently low.  Why not flip to something more modern and get into the 2 and 3 shares?  They have a good signal, should not be getting the ratings they are; legendary or not.  Are they selling well?

I'm waiting for someone to give KHTS a run for their money.  (and I don't want to hear about KSIQ, that was equivelant to an iPod FM transmitter broadcasting on the 96.1 frequency)
 
KPRI, unlike big conglomerate stations, is privately owned. They do not live and die by 12+ or even 18-34 numbers. They sell using qualitative data, i.e., not how big their cume is in certain age groups, but what percentage of listeners have incomes over a certain threshold. It allows their sales force to target businesses and listeners that are more likely to have a certain mindset, philosophy and willingness to do business.

It's the difference between Microsoft and Apple. The iPod and the Zune both do essentially the same thing, but the hip folks with the cash choose the iPod.

-- Doc
 
KPRI is probably pretty cheap to run: I seem to recall that Compass Radio got into local radio for a very low price compared to what was being paid later on when Jacor and then Clear Channel went crazy. Plus they've kept staff costs low. I will say that having been listener of the original KPRI for most of its life and then part of the on-air staff for a while, it drives me crazy to go to the KPRI wikipedia listing and seeing this upstart listed as somehow being part of the legacy of the original. :'(
 
DoctorWu said:
KPRI, unlike big conglomerate stations, is privately owned. They do not live and die by 12+ or even 18-34 numbers. They sell using qualitative data, i.e., not how big their cume is in certain age groups, but what percentage of listeners have incomes over a certain threshold. It allows their sales force to target businesses and listeners that are more likely to have a certain mindset, philosophy and willingness to do business.

It's the difference between Microsoft and Apple. The iPod and the Zune both do essentially the same thing, but the hip folks with the cash choose the iPod.

-- Doc
Click to expand...

No... The Zune and iPod do the same thing, but the iPod does it well. The Zune does not. BUT: You can fix a Zune...
 
It's too bad but People Meters haven't been very kind to Adult Alternative or Adult Rock stations. KFOG in San Francisco, KINK in Portland and KMTT in Seattle are all much lower than they had been when ratings were taken by diaries.

Two exceptions... KBCO Denver, the leading Adult Alternative station in the U.S. remains very near the top of the Denver ratings. But with six successful rock stations, Denver is really into rock music. And all of a sudden, WXRT Chicago has zoomed into the top 10 in Chicago. I have no idea why. They had been near the bottom of Chicago FM stations till recently.

KPRI can't blame its signal. At one time, it was licensed to Oceanside and its transmitter was further north in San Diego County. Now the transmitter is much closer to the center of San Diego, 30,000 watts on a 630 foot tower, a full Class B signal like most other San Diego FM stations.

Gregg
[email protected]
 
Gregg said:
It's too bad but People Meters haven't been very kind to Adult Alternative or Adult Rock stations. KFOG in San Francisco, KINK in Portland and KMTT in Seattle are all much lower than they had been when ratings were taken by diaries.

Two exceptions... KBCO Denver, the leading Adult Alternative station in the U.S. remains very near the top of the Denver ratings. But with six successful rock stations, Denver is really into rock music. And all of a sudden, WXRT Chicago has zoomed into the top 10 in Chicago. I have no idea why. They had been near the bottom of Chicago FM stations till recently.

KPRI can't blame its signal. At one time, it was licensed to Oceanside and its transmitter was further north in San Diego County. Now the transmitter is much closer to the center of San Diego, 30,000 watts on a 630 foot tower, a full Class B signal like most other San Diego FM stations.

Gregg
[email protected]
Click to expand...

Triple A is a passion format with a very loyal fan base. They were voting for these stations in the diary even though they weren't listening to them. The fact is, these are not mass appeal stations.

The truth is it's hard to trick the meter. Poorly programmed radio stations, or those appealing to niche audiences are not working in PPM and there's a reason.
 
radiobum said:
WHATEVER HAPPENED TO ADRIAN BOLT FROM THE ORIGINAL KPRI? .A 'MERE' 40 YEARS AGO WHEN I WAS LISTENING.
Click to expand...


From sdradio.net on 11-13-02

"For those of you who knew Greg Faulkner and his history with San Diego as an air personality (KPRI, as "Adrian Bolt" and many years at KGB and KIFM), he was considered the best! Greg has been out on disability and passed away yesterday (11/12) at sunset. He was a quiet but funny person and kept his humor to the very end. There will be no service, no flowers, and no charity for he likes things quiet and simple. Instead, his family will have a celebration of his life at Thanksgiving. Remember him in your prayers this Thanksgiving. His voice will truly be missed!"
 
canyouhearmenow said:
with all due respect...didn't he spell his last name Boult?
Click to expand...

All online references to him have it as "Bolt" - there is the composer Sir Adrian Boult

On radio, spelling does not count :)
 
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