I am curious media buyer, I agree with your thinking concerning KYNO-1300, but what about a radio station like KSTN-1420 (In Stockton). They have had this CLASSIC HITS for almost 10 years and has NEVER MADE IT IN THE BOOKS AT ALL! And they still play FM oriented music on the AM dial. Yes they do have MANCOW in the morning and Local Sports (as well as THE OAKLAND A's), but it is mostly Music. I am surprised they make money ar all but I assume Their CASH COW is REGIONAL MEXICAN KSTN-107.3 FM?media buyer said:I can tell you that from a buyer's prospective two trends don’t mean a thing… for that matter neither does one book… we generally look at a three or four book average.
So to pronounce the station a failure at this point seems a little foolish. As EX-KYNO aptly points out – this isn’t about a quick fix. Nothing in radio is.
Come and talk to us in a year or two…
ExKynoJox said:Do any of you who're predicting KYNO's demise know John? If you did, you'd know this format change isn't about a quick fix. You're thinking inside the traditional radio box.
Churchillis1 said:ExKynoJox said:Do any of you who're predicting KYNO's demise know John? If you did, you'd know this format change isn't about a quick fix. You're thinking inside the traditional radio box.
I love this post. Apparently, running Dr. Laura, Bill O'Reilley and Dr. Dean Edell is outside the box ingenuity. Quick or slow, the way to compete with a heritage station is not to find all the programming they, KMJ, have tried and seen go down in flames on their 50,000 watt AM signal, and put all these rejects on your ex-Spanish, tin pot AM station. Pappas ran Bill O'Reilly on his solid FM station and never got out of the 1 shares. This appears to be ego outrunning business sense. I predict we will be having this same discussion in a year and we will then be told it takes a couple years.
freekobe said:That being said, what will it take to (not beat) just compete with KMJ 580?
What lineup would you use? Where is the local talent - Autry is certainly not the answer.
There are a lot of unemployed talkers out there these days, but few with ties to the valley.
What about news staff, is it worth the effort?
freekobe said:I don't understand. Imus and Dr. Laura are already there and they aren't drawing flies.
Has-beens won't attract a new audience. What kind of sense is that? Are you a programmer Brettbutler? If so, wow.
freekobe said:I don't understand. Imus and Dr. Laura are already there and they aren't drawing flies.
Has-beens won't attract a new audience. What kind of sense is that? Are you a programmer Brettbutler? If so, wow.
UI can't hear KYNO at Night because of their Directional PatternDanielBoone said:Also forgot to mention, during the night on 1300 KYNO I have been hearing continuous commercials (non-stop) along with the dead air time during the John and Jeff hours. There is a program on early Sunday mornings talking about rehab for alcoholics and drug attics, WHO CARES???? Just another reason why 1300 isn't going to last!
Maybe, I should start taking some Spanish courses, so I can start preparing myself to listen to the future of Spanish talk radio in Fresno.
DanielBoone said:Also forgot to mention, during the night on 1300 KYNO I have been hearing continuous commercials (non-stop) along with the dead air time during the John and Jeff hours. There is a program on early Sunday mornings talking about rehab for alcoholics and drug attics, WHO CARES???? Just another reason why 1300 isn't going to last!
Maybe, I should start taking some Spanish courses, so I can start preparing myself to listen to the future of Spanish talk radio in Fresno.