• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Is live & local radio dead?

Deus Ex Machiato said:
Stepping out of the "radio" realm for a moment, I'm a car guy. I always poured over car magazines, watched shows like Motor Week on PBS, and when things started moving to online content, I went that way, too. Sure, I watched Top Gear and it's offshoot The Grand Tour - the big budget shows - but also followed folks on the YouTube making creative and original content.

Now, one of those YouTube channels I've been watching for years - Throttle House - has hit the big time. A couple guys based in Canada have not only built a solid online presence, but have been hired to replace a legacy car show as the new hosts of The Grand Tour on Amazon. They're really, really good. Are Thomas and James getting the same amount of money as Clarkson, May, and Hammond? No, but Jeff Bezos threw a crap load of money to get them and fund a season of their little YouTube show with a big budget.
Click to expand...

Throttle House is great. So's Jason Cammisa at Hagerty (no relation):


But he's got a healthy budget, too.

Deus Ex Machiato said:
Where is that happening in the radio space?

It's not...at least as far as I know. Some kid with a brilliant idea for a show will be offered a gig at iHeart where they make $38k a year to track 3 or 4 shows on a handful of stations, dutifully reading the modern equivalent of "liner cards" and hoping they can supplement their income with side gigs.


The budgets are being "adjusted" out of existence.
Click to expand...

A friend and former boss called our jobs "managing the decline".








He said that a decade ago.
 


Back
Top Bottom