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Is live & local radio dead?

It's not up to me to "save" radio.

Me either.

I still want them to turn things around and succeed

Which means returning to the way things were when you were employed.

Here's the inconvenient truth: You were still employed by radio when the exodus began. Was there anything you could have done while you were there to stop people from switching to Spotify and Sirius? Not that it was your job to do so. I understand. But if you could, was there something you could have done that would have retained the 98% of the people who once listened to radio? Ask that 20-something woman what it would take. What does she want? Can radio provide it? You tell me.
 


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