Is Miami a Good Market for a Rhythmic AC?

[ScottBurns]

I was recently near Boston and listened to their new Rhythmic AC, Hot 96.9 (it also streams on iHeartRadio). It was an excellent-sounding station. It focuses on currents and "throwbacks" from the '90s and early 2000s. It seems like an updated version of what WMIA tried to be when they debuted. This leads me to pick your collective brains:
1. Why did CC pull the plug on WMIA as a Rhythmic AC station? Was it too closed to WMIB?
2. Can Miami support two Hot AC/90s-to-Now stations ('MIA and Coast)?
3. I still can't figure out why CC removed the "SHE" branding from 103.5. The format is still Rock-based. Yes, they added some voicetracked jocks and some modern pop recurrents, but I don't see why the "SHE" branding could not stay - especially with its Heritage.

 

[Groove1670]

1. Why did CC pull the plug on WMIA as a Rhythmic AC station? Was it too closed to WMIB?

I would speculate is was cutting into the other stations in the cluster. Yes, if done right (MIA was on the right track) it would do well.

The RAC (closer to rhythmic oldies) on 103.5 a few years back did not do well. Very poor selection. Very limited playlist (150 or so songs). It burned out fast.

 

[johntherogger]

I was recently near Boston and listened to their new Rhythmic AC, Hot 96.9 (it also streams on iHeartRadio). It was an excellent-sounding station. It focuses on currents and "throwbacks" from the '90s and early 2000s. It seems like an updated version of what WMIA tried to be when they debuted. This leads me to pick your collective brains:
1. Why did CC pull the plug on WMIA as a Rhythmic AC station? Was it too closed to WMIB?
2. Can Miami support two Hot AC/90s-to-Now stations ('MIA and Coast)?
3. I still can't figure out why CC removed the "SHE" branding from 103.5. The format is still Rock-based. Yes, they added some voicetracked jocks and some modern pop recurrents, but I don't see why the "SHE" branding could not stay - especially with its Heritage.

That was something that puzzled me too. I thought She was a catchy name, way better than variety. But...maybe people in the Miami market these days didn't understand the name as clear channel thought they would.

As far as MIA...what a waste. I don't care if it did cut into their own stations, MIA was by far one of the best dance stations I've ever heard. I had people streaming MIA all across the nation! Once they tuned in, they never turned it off! It shocked me when they killed it...i mean it was a gradual kill none the less BUT...that was a phenomenal station!

I love Cox, I love Clear Channel....I've equally wanted to work for both (and writing my opinion probably isn't helping me) but for the life of me I do not understand the MIA-COAST war....both stations were EXCELLENT as they were, however, both companies were hell bent on ruining them to the point that I have no idea WHO listens to those stations anymore.

And SHE was excellent when it started, it's kinda mellowed out...but then again, I am a big fan of having a 1,000 song playlist when it comes to running a variety station. Big time and Walk the Dinosaur kick butt to the same old stuff over and over again

Just my two cents

 

[FLjack2]

WMIA was great when the first went on the air. Now it sounds like any other station and plays pretty much the same music as everyone else. Nothing unique.