Is Mike Wheeler gone from Dave FM?

[TheRealOtherNeil]

Yes I have a shot.

The station is not on life-support, in spite of two horrible PD’s and two gawd-awful morning shows. Michelle Engle thought the station was her own personal jukebox and played the music she and the 15,000 Widespread Panic fans liked. Mike Wheeler didn’t understand the music. I would hear Paul Simon’s “Slip Slidin Away” in normal rotation. “Graceland” is AAA and little else of Rhymin’ Simon.

I will fix the station. I laid my plans out in previous posts. They include re-branding the station (929 Radio Atlanta), a more focused musical direction (less wimp rock; more traditional AAA artists and deeper classic rock), more specialty shows (Dr. Demento, House of Blues Radio, Grateful Dead hour) and finally a proven morning talent (Jimmy Baron, Mike Bell, Rhubarb or someone from outside the market who has done mornings before.).

The bottom line is that there is no reason that this station should not be in the top 10 for the 25-54 demo. There aren’t even 10 stations gearing towards this demo and yet Wheeler & Engle couldn’t get it done.

All Rick Caffrey has to do is pick up the phone or email me. I can start on Monday.

Basically you've described a REAL Triple A format, something along the lines of like WXRT in Chicago. Why hasn't that kind of format worked here?

If only someone in Atlanta knew how do it? Maybe someone who listened to faithfully from 1977-1997 & 2005-present? Maybe someone who still has a stash of "Featured Artists" cards from the early 1980's? Maybe someone who as an 'XRT sticker on his window? But where could we find someone like that?

For the uninitiated, 'XRT is usually top 5 in 25-54 male & female plus upper income demos. The ratings aren't great but the station bills huge for CBS. The station has a devoted listnership. If morning man (and my best friend in the whole world) Lin Brehmer says to go to Hamlin Park, about 5,000 people will show up, even if it's for a free donut.

 

[RR Piper]

Yes-where do we/they find that person?

XRT has always had a first class format, and it's always worked. Seems like a simple formula to me...but what do I know?

 

[Talking Furniture]

Yes I have a shot.

The station is not on life-support, in spite of two horrible PD’s and two gawd-awful morning shows. Michelle Engle thought the station was her own personal jukebox and played the music she and the 15,000 Widespread Panic fans liked. Mike Wheeler didn’t understand the music. I would hear Paul Simon’s “Slip Slidin Away” in normal rotation. “Graceland” is AAA and little else of Rhymin’ Simon.

I will fix the station. I laid my plans out in previous posts. They include re-branding the station (929 Radio Atlanta), a more focused musical direction (less wimp rock; more traditional AAA artists and deeper classic rock), more specialty shows (Dr. Demento, House of Blues Radio, Grateful Dead hour) and finally a proven morning talent (Jimmy Baron, Mike Bell, Rhubarb or someone from outside the market who has done mornings before.).

The bottom line is that there is no reason that this station should not be in the top 10 for the 25-54 demo. There aren’t even 10 stations gearing towards this demo and yet Wheeler & Engle couldn’t get it done.

All Rick Caffrey has to do is pick up the phone or email me. I can start on Monday.

Basically you've described a REAL Triple A format, something along the lines of like WXRT in Chicago. Why hasn't that kind of format worked here?

If only someone in Atlanta knew how do it? Maybe someone who listened to faithfully from 1977-1997 & 2005-present? Maybe someone who still has a stash of "Featured Artists" cards from the early 1980's? Maybe someone who as an 'XRT sticker on his window? But where could we find someone like that?

For the uninitiated, 'XRT is usually top 5 in 25-54 male & female plus upper income demos. The ratings aren't great but the station bills huge for CBS. The station has a devoted listnership. If morning man (and my best friend in the whole world) Lin Brehmer says to go to Hamlin Park, about 5,000 people will show up, even if it's for a free donut.

For the uninebriated: WXRT is rarely in the top 5 in those demos. Top 10 sometimes. Yes, they do have an old and devoted audience who likes donuts.

 

[Radio K!]

Well, if this is true they should put Margot in the big chair. She'd be an awesome PD. She's uber talented, and that talent isn't remotely close to being used like it should.
Neither are any of the on air people at Dave.