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Is Milwaukee next on the "JACK/BOB" hitlist????

R

RobertMoore

Guest
So far Milwaukee seems to be somewhat immuned by the onslaught of Variety Hits formats cropping up nationwide so far.

But then again one has to wonder if "JACK/BOB" is plotting a move into the Beer capitol soon. And Clear Channel, Entercom and Saga do have[or adding] Variety Hits stations in their roster(BTW CC did "JACK"-ed up its All-80's outlet in Chattanooga June 3rd, so if WQBW starts to fizzle out with its 80s/Classic Rock hybrid soon could this be their future too?).
 
> So far Milwaukee seems to be somewhat immuned by the
> onslaught of Variety Hits formats cropping up nationwide so
> far.
>
> But then again one has to wonder if "JACK/BOB" is plotting a
> move into the Beer capitol soon. And Clear Channel, Entercom
> and Saga do have[or adding] Variety Hits stations in their
> roster(BTW CC did "JACK"-ed up its All-80's outlet in
> Chattanooga June 3rd, so if WQBW starts to fizzle out with
> its 80s/Classic Rock hybrid soon could this be their future
> too?).
>

99.1 keeps putting more and more Jack hours on their station. "Whatever, Whenever"

so its Jack every weekday from 7PM-12AM and Friday 12PM-Monday 12AM.


<P ID="signature">______________
</P>
 
> So far Milwaukee seems to be somewhat immuned by the
> onslaught of Variety Hits formats cropping up nationwide so
> far.
>
> But then again one has to wonder if "JACK/BOB" is plotting a
> move into the Beer capitol soon. And Clear Channel, Entercom
> and Saga do have[or adding] Variety Hits stations in their
> roster(BTW CC did "JACK"-ed up its All-80's outlet in
> Chattanooga June 3rd, so if WQBW starts to fizzle out with
> its 80s/Classic Rock hybrid soon could this be their future
> too?).

I don'r see "the brew" fizzling out anytime soon.Not with ratings like that. People in Milwaukee love their rock n roll.
Some possibilities might be WMYX,WLUM,WJMR... heck maybe even KLH or LZR if they continue to decline, but thats a stretch.
MYX and LUM are pretty stagnant right now. If I was a betting man thats were I would put my money.
I wouldn't rule out WRIT either. They are really pushing the limit with this disco Saturday night thing. Disco?!?!?! the one fad that was popular cause everyone hated it.I remember back in 78 I was working a station out of Lake Charles LA. I had to do this remote from a disco.... never set foot in one again.Please WRIT disco is dead, leave it that way.
 
> 99.1 keeps putting more and more Jack hours on their
> station. "Whatever, Whenever"

> so its Jack every weekday from 7PM-12AM and Friday
> 12PM-Monday 12AM.

Well they do have the WMYX calls. If they go full-blown Variety Hits they can call it "99.1 MIKE-FM."
 
> I don'r see "the brew" fizzling out anytime soon.Not with
> ratings like that. People in Milwaukee love their rock n
> roll.
> Some possibilities might be WMYX,WLUM,WJMR... heck maybe
> even KLH or LZR if they continue to decline, but thats a
> stretch.
> MYX and LUM are pretty stagnant right now. If I was a
> betting man thats were I would put my money.

Well Jeremy did stated below that WMYX is playing "Whatever" during the evening and weekends, so we'll have to see if they make the first move.

But then again lets not rule out another scenario, WKTI. And they play a lot of 80s and 90s, too.

As for Saga flipping WJMR, that one I don't see happening and they seem to be committed to the Adult R&B format.

As for WLUM's future as a Modern Rocker, I don't see them putting much effort but chances are that they'll stick with the format since they already ruled out the "JACK" idea[for now].

> I wouldn't rule out WRIT either. They are really pushing
> the limit with this disco Saturday night thing. Disco?!?!?!
> the one fad that was popular cause everyone hated it.I
> remember back in 78 I was working a station out of Lake
> Charles LA. I had to do this remote from a disco.... never
> set foot in one again.Please WRIT disco is dead, leave it
> that way.

Personally I see no problem with WRIT doing a Saturday night Disco show. After all it does very well at its sister station in Los Angeles(At KBIG).
 
>
> As for Saga flipping WJMR, that one I don't see happening
> and they seem to be committed to the Adult R&B format.
>

106.9 WFMR. I think there were several rumors that they wanted to flip away from classical. I don't know if that will happen since WFMR is the only classical outlet in the greater Milwaukee area.
<P ID="signature">______________
</P>
 
Infinity just flipped their legendary WCBS-FM (oldies) to JACK-FM, as well as WJMK in Chicago.

New Yorkers were stunned by the move.
 
> 106.9 WFMR. I think there were several rumors that they
> wanted to flip away from classical. I don't know if that
> will happen since WFMR is the only classical outlet in the
> greater Milwaukee area.

I was thinking the same thing. If Saga does flip WFMR you can bet a lot of listeners will revolt over this.
 
> Infinity just flipped their legendary WCBS-FM (oldies) to
> JACK-FM, as well as WJMK in Chicago.
>
> New Yorkers were stunned by the move.
>
Wow that is a shocker cbs-fm was knowm as the first oldies station in America.
 
> > 106.9 WFMR. I think there were several rumors that they
> > wanted to flip away from classical. I don't know if that
> > will happen since WFMR is the only classical outlet in the
>
> > greater Milwaukee area.
>
> I was thinking the same thing. If Saga does flip WFMR you
> can bet a lot of listeners will revolt over this.
>
What listeners that station actually gets because of their signal. So I don't see WFMR trying a variety station under any name. As for the one who suggested WJMR go variety. I don't see that either when they're the only Urban AC station in the market, and its signal covers just enough of the market to reach the demographics. But I wonder if WMYX would go variety. I hope not. I turned off WMYX when I was in Kenosha yesterday because I didn't like the selection as well as Nine FM in the Chicago market. I ended up listening to WKTI while in Kenosha.
 
> > So far Milwaukee seems to be somewhat immuned by the
> > onslaught of Variety Hits formats cropping up nationwide
> so
> > far.
> >
> > But then again one has to wonder if "JACK/BOB" is plotting
> a
> > move into the Beer capitol soon. And Clear Channel,
> Entercom
> > and Saga do have[or adding] Variety Hits stations in their
>
> > roster(BTW CC did "JACK"-ed up its All-80's outlet in
> > Chattanooga June 3rd, so if WQBW starts to fizzle out with
>
> > its 80s/Classic Rock hybrid soon could this be their
> future
> > too?).
>
> I don'r see "the brew" fizzling out anytime soon.Not with
> ratings like that. People in Milwaukee love their rock n
> roll.
> Some possibilities might be WMYX,WLUM,WJMR... heck maybe
> even KLH or LZR if they continue to decline, but thats a
> stretch.
> MYX and LUM are pretty stagnant right now. If I was a
> betting man thats were I would put my money.
> I wouldn't rule out WRIT either. They are really pushing
> the limit with this disco Saturday night thing. Disco?!?!?!
> the one fad that was popular cause everyone hated it.I
> remember back in 78 I was working a station out of Lake
> Charles LA. I had to do this remote from a disco.... never
> set foot in one again.Please WRIT disco is dead, leave it
> that way.
>



In the summer of 79, at the peak of the disco craze, I attended YMCA Camp Minikani in Hubertus. I will always remember that one night they had a "Disco Polka"...Only in Wisconsin!

The fact that Infinity is not in the market is probably one of the reasons Milwaukee does not have a Jack type station. Infinity has flipped more stations to Jack than any other company. But other broadcasters are joining in the variety hits trend/fad as well. The Brew is doing too well to change. Even if many oldies stations are flipping to Jack, WRIT will not because it would hurt the Brew. Jack could be a good option for stations like WMYX or WLUM.
 
> > 106.9 WFMR. I think there were several rumors that they
> > wanted to flip away from classical. I don't know if that
> > will happen since WFMR is the only classical outlet in the
>
> > greater Milwaukee area.
>
> I was thinking the same thing. If Saga does flip WFMR you
> can bet a lot of listeners will revolt over this.
>

I for one would be sad to see WFMR flip. Not only that, Milwaukee seems to have a pretty strong "arts" community, which would warrant keeping the format intact.<P ID="signature">______________
Dan Cooper
AM540 The Word/105.3 The Fish Milwaukee, WI
Notice: My views, opinions, and statements are my own, not those of Salem Communications, its employees, partners, affiliates, or sponsors.</P>
 
> So far Milwaukee seems to be somewhat immuned by the
> onslaught of Variety Hits formats cropping up nationwide so
> far.
>
> But then again one has to wonder if "JACK/BOB" is plotting a
> move into the Beer capitol soon. And Clear Channel, Entercom
> and Saga do have[or adding] Variety Hits stations in their
> roster(BTW CC did "JACK"-ed up its All-80's outlet in
> Chattanooga June 3rd, so if WQBW starts to fizzle out with
> its 80s/Classic Rock hybrid soon could this be their future
> too?).
>


yep JACK is taking over the country and Wisconsin will be infected with JACK soon
 
> So far Milwaukee seems to be somewhat immuned by the
> onslaught of Variety Hits formats cropping up nationwide so
> far.
>
> But then again one has to wonder if "JACK/BOB" is plotting a
> move into the Beer capitol soon. And Clear Channel, Entercom
> and Saga do have[or adding] Variety Hits stations in their
> roster(BTW CC did "JACK"-ed up its All-80's outlet in
> Chattanooga June 3rd, so if WQBW starts to fizzle out with
> its 80s/Classic Rock hybrid soon could this be their future
> too?).
>
In yesterday's paper Cuprisin had a whole article on the "jack" format issue. I have to agree with him. "Jack" is a flavor of the month format. Basically an ipod with commercials.I don't think there is anything wrong with a floumdering station trying it, but for a JMK or CBS-fm to throw away a loyal litener base for a flash in the pan format.... man, guess the bean counters know what they are doing.In a "jack" format you don't have to pay jocks cause there ain't none... don't you people who are still in the biz worry about this??
 
> I for one would be sad to see WFMR flip. Not only that,
> Milwaukee seems to have a pretty strong "arts" community,
> which would warrant keeping the format intact.
>
That's what people said about WYMS, too. Now Milwaukee won't have a jazz station for much longer. Classical could very well be on the block if any one wanted to make a JACK move.
 
> yep JACK is taking over the country and Wisconsin will be
> infected with JACK soon

Clear Channel's oldies WRIT-FM will be Jacked.<P ID="edit"><FONT class="small">Edited by PassDutch on 06/14/05 08:25 PM.</FONT></P>
 
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