This is business, no offense.
I have never seen a business that really thrived in which the management didn't have genuine passion for the product. I have seen some achieve moderate success with management that was lukewarm about the product, but for really outstanding success, management has to really care. In the restaurant business, that means really caring about the food and service. In the clothing business, it means really caring about the clothes. And in broadcasting, it means really caring about the content of what is broadcast.
One might be able to get by putting anything on the air, whether you believe in it or not. One can get by treating program content like so much fertilizer, to be applied by the shovelful. But listeners can tell the difference between a station that just shovels out programming and a station that is operated by people who have an interest in the content.
Of course, if all a broadcaster is going to do is plug in syndicated programming from some satellite, then it doesn't much matter what one plugs in. If you're not willing to do what it takes to have good live and local content, why bother even being in the broadcasting business in the first place? If you're just running your radio station as a business for carrying syndicated programming, why not just get a convenience store or fast food franchise instead, or open a used car lot?