Is Q100 about to shock the market?

[RTibbs]

I was looking at Arbitron presentation released today on the Atlanta market. One slide compares average weekly cumes on PPM vs. Diary method. It shows on the PPM method Q100's Avg Weekly Cume is almost quadruple on the October PPM vs. the Summer 2008 Diary. It ranks them sixth in the market based on the avg wkly cume vs. about 18th on the diary method. It also show B98 has the highest avg wkly cume in the market and they almost doubled their previous cume in the summer diary where they ranked 6th.

When looking at daily cume Q100 moves up to 5th and B98 goes from 1st to 6th in the daily vs. weekly,

Almost every station saw a rise in their Weekly cume in PPM vs. diary but Q100 and B98 had the biggest gains.

WABE and Viva are the only two station I see with actual declines in PPM over diary for avg weekly cume.


Here is the link to the presentation.
http://arbitron.com/downloads/atlanta_ppm_update_11_08.pdf

Pages 28 through 30

 

[Insideradio]

I was looking at Arbitron presentation released today on the Atlanta market. One slide compares average weekly cumes on PPM vs. Diary method. It shows on the PPM method Q100's Avg Weekly Cume is almost quadruple on the October PPM vs. the Summer 2008 Diary. It ranks them sixth in the market based on the avg wkly cume vs. about 18th on the diary method. It also show B98 has the highest avg wkly cume in the market and they almost doubled their previous cume in the summer diary where they ranked 6th.

When looking at daily cume Q100 moves up to 5th and B98 goes from 1st to 6th in the daily vs. weekly,

Almost every station saw a rise in their Weekly cume in PPM vs. diary but Q100 and B98 had the biggest gains.

WABE and Viva are the only two station I see with actual declines in PPM over diary for avg weekly cume.


Here is the link to the presentation.
http://arbitron.com/downloads/atlanta_ppm_update_11_08.pdf

Pages 28 through 30

Pretty interesting stuff... I was surprised to see PM Drive out cume mornings.

 

[RoddyFreeman]

Cumes in all PPM markets have exploded vs. the diary. Of course, that's logical since diary reporting involves recall, and PPM picks up exposure, including radios on in retail businesses and in other cubicles at the office.

 

[atlradiofan2]

Is WWWQ the 100.5 or 99.7 frequency? Rock100.5 seems strangely absent?

Also noted that the sample is heavily weighted to fulton and dekalb.

 

[jabba17]

Is WWWQ the 100.5 or 99.7 frequency? Rock100.5 seems strangely absent?

Also noted that the sample is heavily weighted to fulton and dekalb.

I think the idea was to get proportional samples based on county population. Fulton, Cobb, DeKalb, and Gwinnett have the highest populations, and that's represented accordingly in the sample.

[email protected]. WNNX=Rock 100.5.

 

[Rockdawg]

I was looking at Arbitron presentation released today on the Atlanta market. One slide compares average weekly cumes on PPM vs. Diary method. It shows on the PPM method Q100's Avg Weekly Cume is almost quadruple on the October PPM vs. the Summer 2008 Diary. It ranks them sixth in the market based on the avg wkly cume vs. about 18th on the diary method. It also show B98 has the highest avg wkly cume in the market and they almost doubled their previous cume in the summer diary where they ranked 6th.

When looking at daily cume Q100 moves up to 5th and B98 goes from 1st to 6th in the daily vs. weekly,

Almost every station saw a rise in their Weekly cume in PPM vs. diary but Q100 and B98 had the biggest gains.

WABE and Viva are the only two station I see with actual declines in PPM over diary for avg weekly cume.


Here is the link to the presentation.
http://arbitron.com/downloads/atlanta_ppm_update_11_08.pdf

Pages 28 through 30

It easy to explain Q100's jump. The real numbers for Q100 were being hidden and given to Rock 100.5 after the switch. If a Q100 listener was writing down 100.5 as their station then Rock 100.5 would get credit and not Q100. However now we are able to see that Rock 100.5 really doesn't have much of an audience. Before we all thought TRG was the only thing holding the station up. Now we know that they aren't. How much longer till Criminalus pulls the plug? Let the countdown begin!

 

[jabba17]

I was looking at Arbitron presentation released today on the Atlanta market. One slide compares average weekly cumes on PPM vs. Diary method. It shows on the PPM method Q100's Avg Weekly Cume is almost quadruple on the October PPM vs. the Summer 2008 Diary. It ranks them sixth in the market based on the avg wkly cume vs. about 18th on the diary method. It also show B98 has the highest avg wkly cume in the market and they almost doubled their previous cume in the summer diary where they ranked 6th.

When looking at daily cume Q100 moves up to 5th and B98 goes from 1st to 6th in the daily vs. weekly,

Almost every station saw a rise in their Weekly cume in PPM vs. diary but Q100 and B98 had the biggest gains.

WABE and Viva are the only two station I see with actual declines in PPM over diary for avg weekly cume.


Here is the link to the presentation.
http://arbitron.com/downloads/atlanta_ppm_update_11_08.pdf

Pages 28 through 30

It easy to explain Q100's jump. The real numbers for Q100 were being hidden and given to Rock 100.5 after the switch. If a Q100 listener was writing down 100.5 as their station then Rock 100.5 would get credit and not Q100. However now we are able to see that Rock 100.5 really doesn't have much of an audience. Before we all thought TRG was the only thing holding the station up. Now we know that they aren't. How much longer till Criminalus pulls the plug? Let the countdown begin!

It didn't look like that big of a hit to me...