Is rock radio dead? It sure feels that way.
In addition to the points raised here, what's really sad about the overall death of rock radio is there aren't any kids being trained to be the cool rock DJs we all know and loved growing up on AORs around the country. They've never been exposed to it; it's as if it's not good enough anymore to be a cool, interesting personality talking about the music and the community without trying to be a Howard Stern (whom I like for being Howard Stern) or "wacky" DJ knock-off. Worse, a lot of the new blood in the business thinks it's perfectly okay to be overtly profane for the sake of being profane, and abusive to listeners on the phone, in person, etc., instead of realizing it's an opportunity to be even more cool and build your station's base even further. Will never understand why folks choose to squander what is an otherwise tailor-made opportunity for, if you'll pardon the term, "customer service." Hey, not every caller is interesting, I get it, but I tell my people listeners calling up and talking to the guy or gal on the air might be the coolest thing that happens to that person that day. And if isn't, fine ~ but don't make them regret it either.
A shame, but the industry has done it to itself. Everything is all for very short-term gain now, operating at a slow loss, and this has been the case for some time now, certainly since 1996. And with the dearth of rock and rock-attitude stations, there's less people hearing them and becoming interested in being a personality on those types of stations. Times change, of course, and the music does too and that's fine, but why does the quality of presentation also have to be watered down as time goes on?
Cities like Houston (and for that matter, the state of Texas!) deserve and certainly have the available audience for great rock stations, but all you need to do is listen to the new Springsteen song to hear how that creativity, spirit, connection to the audience, and passion for great rock radio has evaporated with the help of big corporate players...oh wait, you COULD hear that new Springsteen track...if there were any rock stations playing it.
The folks who supposedly know better like to tell me kids (and adults) go to the internet for songs they enjoy and want to hear. Makes sense. But I ask those same folks where do they think these kids hear these songs they want to download in the first place? When you expose a kid to a rock cut he's never heard before, be it from Jimi Hendrix or the Clash or the White Stripes, he's going to want to know who it is and where he can get it. Why? Because great rock knocks your socks off and leaves you wanting more no matter what era it's from.