Sirius is the second largest U.S. subscription media business behind Comcast with 19.1 mil subs
Sirius subs went from 17.4-19.1 in 2008 even with the economic slowdown
That breaks down to 10.1 mill OEM subs and 9.0 after market subs
OEM gross ads were 5.8 mil
Churn rates remain low at 1.77%
Revenue growth has increased this year from $2.1 bil to $2.4 bil
Like any business in these times 2008 Ending Subscribers Growth Rate is 10%, slower but still positive
The combined OEM penetration as a percentage of U.S. auto sales is greater than 50%
Just for the record, Sirius has shown continued subscriber growth despite weak OEM sales for the last 7 years - 9.3/2005, 13.7/2006, 17.4/2007, 19.1/2008, 20.6/2009E
The enterprise value / revenue comparison is second only to Apple at 1.46 (Apple 1.98)
Sirius will break even in cash flow in 2009 and show a positive in 2010 based on estimates.
According to Merrill Lynch or Consensus Estimates Sirius will be among the fastest growing U.S. media businesses at 13%
So other than terrestrial radio that is loosing a heck of a lot of audience and will have double digit loses this year, and a few people here that have no idea what they are talking about, Sirius is on the way to being the most listened to radio entity in the country. Wait, they already are.