Is Skip Murphy leaving K104?

[bucwhyl]

There are rumors that Skip Murphy is leaving K104 and moving to afternoons at KRNB. It is also rumored that Skip Cheathum is taking over mornings at K104. Have anyone else heard this?

 

[snoman]

I haven't heard this rumor, but Skip Murphy has been in that post for about 15 years or so (if my memory serves me right). I think his morning show has outgrown the format. The Hip-Hop/Rap dominated format that K104 airs, no longer fits with Skip's morning show. They do need a change. Cheatham's not the answer though. They need something fresh. However, moving Skip Murphy to afternoons on KRNB is not a good move for him. This is like when 100.3 moved Russ Parr to afternoons to make room for Joyner. Russ was a morning jock and Skip Murphy's a morning jock. He needs to go somewhere that will allow him to be a morning jock.

This would be the perfect opportunity for CBS to flip either 100.3 back to Urban AC or 107.5 to Urban AC and go get Skip Murphy to do mornings, if he is indeed on his way out of mornings at K104. You could build your station on his immensely popular morning show, which will do much better with an Urban AC audience than a mainstream Urban station.

 

[Blacknight]

I haven't heard this rumor, but Skip Murphy has been in that post for about 15 years or so (if my memory serves me right). I think his morning show has outgrown the format. The Hip-Hop/Rap dominated format that K104 airs, no longer fits with Skip's morning show. They do need a change. Cheatham's not the answer though. They need something fresh. However, moving Skip Murphy to afternoons on KRNB is not a good move for him. This is like when 100.3 moved Russ Parr to afternoons to make room for Joyner. Russ was a morning jock and Skip Murphy's a morning jock. He needs to go somewhere that will allow him to be a morning jock.

This would be the perfect opportunity for CBS to flip either 100.3 back to Urban AC or 107.5 to Urban AC and go get Skip Murphy to do mornings, if he is indeed on his way out of mornings at K104. You could build your station on his immensely popular morning show, which will do much better with an Urban AC audience than a mainstream Urban station.

Maybe if they play less Hip-Hop and more R&B on Skip Murphy morning show, Skip Murphy should do fine since he is getting older and probably growing out of Hip-Hop with the music
now more than ever targeting the young listeners especially to 12 to 24 instead of mainly just the 18-34 or even just a few years ago, the 25 to 54. The morning show most of the time used to get #1 ratings from the 18-34 and 25-54. Now its down. Maybe if the station as a whole can go back to the way it was like for example 2003, 2004 or even 2005, the station would still be be #1 instead of trying to focus mainly on having heavy rotation of songs every hour like 97.9 does. All K104 needs to do is to focus on its on (which focuses on the young and the grown folks) during parts of the day when needed and bring back The Wig and Nannette Lee to the morning show. The show hasn't been the same since they were on the show even though Sam has been the funniest Dj on the show. Wig and Lee bring in the fuel to keep it going. One more thing. Skip Cheatham needs to go back to the way he used to run which helped K104 during its down point in time turning it back into the #1 station in the metroplex that it was until last year.

 

[snoman]

I haven't heard this rumor, but Skip Murphy has been in that post for about 15 years or so (if my memory serves me right). I think his morning show has outgrown the format. The Hip-Hop/Rap dominated format that K104 airs, no longer fits with Skip's morning show. They do need a change. Cheatham's not the answer though. They need something fresh. However, moving Skip Murphy to afternoons on KRNB is not a good move for him. This is like when 100.3 moved Russ Parr to afternoons to make room for Joyner. Russ was a morning jock and Skip Murphy's a morning jock. He needs to go somewhere that will allow him to be a morning jock.

This would be the perfect opportunity for CBS to flip either 100.3 back to Urban AC or 107.5 to Urban AC and go get Skip Murphy to do mornings, if he is indeed on his way out of mornings at K104. You could build your station on his immensely popular morning show, which will do much better with an Urban AC audience than a mainstream Urban station.

Maybe if they play less Hip-Hop and more R&B on Skip Murphy morning show, Skip Murphy should do fine since he is getting older and probably growing out of Hip-Hop with the music
now more than ever targeting the young listeners especially to 12 to 24 instead of mainly just the 18-34 or even just a few years ago, the 25 to 54. The morning show most of the time used to get #1 ratings from the 18-34 and 25-54. Now its down. Maybe if the station as a whole can go back to the way it was like for example 2003, 2004 or even 2005, the station would still be be #1 instead of trying to focus mainly on having heavy rotation of songs every hour like 97.9 does. All K104 needs to do is to focus on its on (which focuses on the young and the grown folks) during parts of the day when needed and bring back The Wig and Nannette Lee to the morning show. The show hasn't been the same since they were on the show even though Sam has been the funniest Dj on the show. Wig and Lee bring in the fuel to keep it going. One more thing. Skip Cheatham needs to go back to the way he used to run which helped K104 during its down point in time turning it back into the #1 station in the metroplex that it was until last year.

Agreed with the "less Hip-Hop/Rap, More R&B" comment and the rest of it. It shows how long it's been since I've been able to listen to them. I didn't know Nannette and The Wig were gone?! How long have they been gone?

 

[Slambang]

Nan and The Whig have been gone since last year, Blame mgmt. at KKDA for that decision. But I agree, if CBS was worth their salt in this market, they'd pull in skip, give him a decent raise and put em on AM drivetime

 

[bucwhyl]

It's true! Starting Monday, Skip Murphy, will be doing the 3pm-7pm shift at KRNB. Skip Cheathum moves to mornings at K104.

 

[MikeShannon914]

WOW, what a demotion. Mornings to afternoons, and 3.9 to a 2.4. He either p'ssed someone off or outgrew his usefulness.

Then again, KRNB has indeed made some serious gains in the last couple of years (especially after they switched exclusively to songs that I don't like) and maybe this is a Chapman-goes-to-KLUV kind of move (but on a much smaller scale, of course.)

But I trust Ken Dowe. In fact, he and Granny Emma should take over mornings at KRNB. Nah, just Skip it.

 

[bucwhyl]

WOW, what a demotion. Mornings to afternoons, and 3.9 to a 2.4. He either p'ssed someone off or outgrew his usefulness.

Then again, KRNB has indeed made some serious gains in the last couple of years (especially after they switched exclusively to songs that I don't like) and maybe this is a Chapman-goes-to-KLUV kind of move (but on a much smaller scale, of course.)

But I trust Ken Dowe. In fact, he and Granny Emma should take over mornings at KRNB. Nah, just Skip it.

According to Skip, he's simply outgrowed the format. He said that he started feeling out of place.

Mike, you don't like that "Grown & Sexy" music? I love it. I can't swallow that old school stuff that they used to play. It was a little too old for me.

 

[salemjedi54]

It's true! Starting Monday, Skip Murphy, will be doing the 3pm-7pm shift at KRNB. Skip Cheathum moves to mornings at K104.

SO WHAT HAPPENS TO THE BIG BABY KENNY J....

 

[trying2getn]

All good things come to an end. I remember when my radio would never turn off of K104 in the mornings, but after 13 years it was time. The older listener like me was starting to listen to Steve Harvey with a little more mature format and the young cats where pulled to Ricky Smiley.....You could blame management for letting go of Nannette and Wig, but it is just time. I don't think Cheathem will pull big numbers. I think they should go for a name that will compete with Smiley and Harvey. But with Cheathem's big head he thinks he is a name.....Good luck with all that!.......It will be interesting to see how long Murphy stay at KRNB and what happens to the rest of the crew, Putney and Arnold, after all the contracts expire. Don't be surprise if the that whole crew reunites (including Wig and Nannette) somewhere. As crazy as it may sound they would probably fit good at Movin' 107.5, if the station can last long enough for the contract to expire.

 

[trying2getn]

It's true! Starting Monday, Skip Murphy, will be doing the 3pm-7pm shift at KRNB. Skip Cheathum moves to mornings at K104.

SO WHAT HAPPENS TO THE BIG BABY KENNY J....

MIDDAYS - 12 to 3 I think.

 

[salemjedi54]

All good things come to an end. I remember when my radio would never turn off of K104 in the mornings, but after 13 years it was time. The older listener like me was starting to listen to Steve Harvey with a little more mature format and the young cats where pulled to Ricky Smiley.....You could blame management for letting go of Nannette and Wig, but it is just time. I don't think Cheathem will pull big numbers. I think they should go for a name that will compete with Smiley and Harvey. But with Cheathem's big head he thinks he is a name.....Good luck with all that!.......It will be interesting to see how long Murphy stay at KRNB and what happens to the rest of the crew, Putney and Arnold, after all the contracts expire. Don't be surprise if the that whole crew reunites (including Wig and Nannette) somewhere. As crazy as it may sound they would probably fit good at Movin' 107.5, if the station can last long enough for the contract to expire.

The only other place they could go would be to KSOC....But you think the folks in DC will let them replace a show they own(Joyner) to a proven ratings winner(Murphy). I don't think that dog will hunt.

I think Service should have moved Murphy and Co. to KRNB about 3-5 years ago.

 

[salemjedi54]

It's true! Starting Monday, Skip Murphy, will be doing the 3pm-7pm shift at KRNB. Skip Cheathum moves to mornings at K104.

SO WHAT HAPPENS TO THE BIG BABY KENNY J....

MIDDAYS - 12 to 3 I think.

so Shay Moore or Tony Mathis comes off the air...did they hire Shay to be the full time PD....

They could put the Big Baby at night and fire Ron Chavious....

 

[charles123]

It's official, this is going to hurt K-104's ratings big time.

 

[bucwhyl]

I believe KRNB will benefit far more from this than K104, because most of the people who grew up listening to Skip Murphy are now KRNB listeners. I might be wrong, but with this addition, I think this might boost KRNB's numbers even more.

 

[satradio]

I didn't listen to that station much, but I always thought that morning crew was too old for the music they played and the target audience. They would play someone like Young Jeezy and shortly after the song played, the crew would be talking about "back in the day" when they listened to Kurtis Blow. It was just plain silly. They need a morning show with people who can really relate to the young (and awful, IMO) music and the young fans that are listening.

 

[bucwhyl]

They are not doing too much better with Skip Cheathum. He's too old for that format also. I believe that Sam Putney will be next though.

 

[snoman]

It may boost their numbers slightly, but that signal still sucks. They've tried a number of good personalities, tweaking the music, old school, newer, fresher music, imaging... not a whole lot has helped. They will never have great numbers because of that rimshot signal. Not to mention, like I said, just like Russ Parr did, I think Skip will bolt when he gets a morning opportunity elsewhere.

And KSOC isn't an option. For some reason Radio One is still in love with Tom Joyner's stale show. They booted a #1 rated morning show from KMJQ here in Houston and replaced it with Joyner, when they moved into the market a few years back. So, obviously they are more worried about keeping costs low, instead of ratings success. Although, KSOC is a rimshot as well.

Like I said before, this is CBS's opportunity to seize the moment. Sure Murphy and his crew will probably have to wait out a non-compete agreement, but they will definitely put a hurtin' on Service and Radio One, if they were to snag Murphy and his "Home Team". I don't think Cheatham will work in the morning. If they were smart, they'd go get Crazy Howard McGee and his morning show, which was just dropped from WGCI/Chicago in favor of Steve Harvey, in a cost-cutting move by Clear Channel. McGee was great and he had one of the top-rated morning shows in the Windy City. He'd be a much better fit for mornings than Cheatham.

 

[trying2getn]

Is Cheathum going to be permanent? He has been their fill in when they went on vacation and it was terrible. He's got to be just a temp until they find someone else.....I would think.

 

[salemjedi54]

It may boost their numbers slightly, but that signal still sucks. They've tried a number of good personalities, tweaking the music, old school, newer, fresher music, imaging... not a whole lot has helped. They will never have great numbers because of that rimshot signal. Not to mention, like I said, just like Russ Parr did, I think Skip will bolt when he gets a morning opportunity elsewhere.

And KSOC isn't an option. For some reason Radio One is still in love with Tom Joyner's stale show. They booted a #1 rated morning show from KMJQ here in Houston and replaced it with Joyner, when they moved into the market a few years back. So, obviously they are more worried about keeping costs low, instead of ratings success. Although, KSOC is a rimshot as well.

Like I said before, this is CBS's opportunity to seize the moment. Sure Murphy and his crew will probably have to wait out a non-compete agreement, but they will definitely put a hurtin' on Service and Radio One, if they were to snag Murphy and his "Home Team". I don't think Cheatham will work in the morning. If they were smart, they'd go get Crazy Howard McGee and his morning show, which was just dropped from WGCI/Chicago in favor of Steve Harvey, in a cost-cutting move by Clear Channel. McGee was great and he had one of the top-rated morning shows in the Windy City. He'd be a much better fit for mornings than Cheatham.

No station is going to wait out that non compete....its a year. Thats why V100 never brought Skip Murphy over. I know that for a fact..I was there. They were in negoations...and Skip told them he had an Iron Clad 1 year non compete.....