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Is "Steve" for real?

N

Neil

Guest
I thought that when a station flipped formats, that they go commercial free. 96.7 still airs commercials, and live weather remotes. Is this a stunt or is "Steve" here to stay? By the way, I'm glad to see something new come to Columbia!

Neil
 
Not all stations go commercial free when they flip formats. The ones that do generally do because they don't have many ads to air anyway.

> I thought that when a station flipped formats, that they go
> commercial free. 96.7 still airs commercials, and live
> weather remotes. Is this a stunt or is "Steve" here to stay?
> By the way, I'm glad to see something new come to Columbia!
>
> Neil
>
 
> I thought that when a station flipped formats, that they go
> commercial free. 96.7 still airs commercials, and live
> weather remotes. Is this a stunt or is "Steve" here to stay?
> By the way, I'm glad to see something new come to Columbia!
>
> Neil
>

They still have weather reports? Most 'Jack' station (or 'Steve') don't even have weather.<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>
 
> > I thought that when a station flipped formats, that they
> go
> > commercial free. 96.7 still airs commercials, and live
> > weather remotes. Is this a stunt or is "Steve" here to
> stay?
> > By the way, I'm glad to see something new come to
> Columbia!
> >
> > Neil
> >
>
> They still have weather reports? Most 'Jack' station (or
> 'Steve') don't even have weather.
>

What is a "live weather remote"?
 
Hi Neil,

> I thought that when a station flipped formats, that they go
> commercial free. 96.7 still airs commercials, and live
> weather remotes.

Not necessarly. Thanks to automation, weather forecasts (as well as traffic and news reports) can be dropped into the format's automation. The commecials? I'm pretty sure they're group buys or leftovers from the previous format.


> Is this a stunt or is "Steve" here to stay?

I've had a hunch at first if Steve was a stunt to throw off Inner City and Citadel's marketing plans, but I'm now pretty sure that this is for real. I was surprised that Lite was the station that would flip. Prehaps Clear Channel heard rumors that Citadel was planning to flip Oldies 103 over to Variety Hits and wanted to beat them to the punch (which would make sense why the station leaned Classic Hits during the first several hours, they had to hurry up and get the new format on the air).

(note) As I'm typing this, they've just segued from Vanilla Ice's "Ice, Ice, Baby" to Wang Chung's "Dance Hall Days". Prehaps I was too early on judging them.

Nowadays it doesn't take much effort to change a music format on a station that's automated since most of the format's music and programming elements are already loaded on hard drive and one just has to swap it out.

> By the way, I'm glad to see something new come to Columbia!

Yep, I thought that Columbia would be the last market in the US to get it's own Variety Hits outlet. Only time will tell if it (as well as the format itself) will last.

Robyn<P ID="signature">______________
"I'm not exactly in the mood for Mozart and all that kinda goings on"...Information Society-"Peace and Love Incorporated"</P><P ID="edit"><FONT class="small">Edited by RobynWatts on 08/18/05 09:24 PM.</FONT></P>
 
> Hi Neil,
>
> > I thought that when a station flipped formats, that they
> go
> > commercial free. 96.7 still airs commercials, and live
> > weather remotes.
>
> Not necessarly. Thanks to automation, weather forecasts (as
> well as traffic and news reports) can be dropped into the
> format's automation. The commecials? I'm pretty sure they're
> group buys or leftovers from the previous format.
>
>
> > Is this a stunt or is "Steve" here to stay?
>
> I've had a hunch at first if Steve was a stunt to throw off
> Inner City and Citadel's marketing plans, but I'm now pretty
> sure that this is for real. I was surprised that Lite was
> the station that would flip. Prehaps Clear Channel heard
> rumors that Citadel was planning to flip Oldies 103 over to
> Variety Hits and wanted to beat them to the punch (which
> would make sense why the station leaned Classic Hits during
> the first several hours, they had to hurry up and get the
> new format on the air).
>
> (note) As I'm typing this, they've just segued from Vanilla
> Ice's "Ice, Ice, Baby" to Wang Chung's "Dance Hall Days".
> Prehaps I was too early on judging them.
>
> Nowadays it doesn't take much effort to change a music
> format on a station that's automated since most of the
> format's music and programming elements are already loaded
> on hard drive and one just has to swap it out.
>
> > By the way, I'm glad to see something new come to
> Columbia!
>
> Yep, I thought that Columbia would be the last market in the
> US to get it's own Variety Hits outlet. Only time will tell
> if it (as well as the format itself) will last.
>
> Robyn
>

It didn't take long for the Jack licensor to slap Clear Channel with a lawsuit for trademark infringement based on "Playing what we want" and other similar variations. The litigation will likely be lengthy and expensive unless theres an injunction issued.

Overall, the Steve format has a real lack of focus vis-a-vis "Jack" or "Bob" stations which, while jumping from era to era, have a thread of continuity. It does make you wonder whether Clear Channel even bothered to put a consultant on the project. Either that, or there is no sound-coding in Selector. The balance of the station wobbles between all classic hits to 70's AC.

From what I have heard, Citadel didn't have any plans in the works to flip WOMG. The station is a strong, consistent biller and did well in the last book.
 
> I thought that when a station flipped formats, that they go
> commercial free. 96.7 still airs commercials, and live
> weather remotes. Is this a stunt or is "Steve" here to stay?

It is not set in stone that a station has to go commercial free during a format flip. Entercom's, 98-7 The Zone WOZN, in Greensboro, NC still aired spots after their recent flip to Adult Hits as WSMW 98-7 Simon.<P ID="signature">______________
John Sells
Concord, NC</P>
 
> Not all stations go commercial free when they flip formats.
> The ones that do generally do because they don't have many
> ads to air anyway.
>
> > I thought that when a station flipped formats, that they
> go
> > commercial free. 96.7 still airs commercials, and live
> > weather remotes. Is this a stunt or is "Steve" here to
> stay?
> > By the way, I'm glad to see something new come to
> Columbia!
> >
> > Neil
> >
>

Gee...is the buzz on "the next big thing" over already? Now you know why the only stations that do this are the ones that are dying.
 
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