IS TERRESTRIAL RADIO DYING IN NASHVILLE?????

[K4WRF]

Summary:
Either we don’t read history, simply disregard it or incapable of learning anything from it. “Those who don’t learn from their mistakes are destined to repeat them”.

Conclusion:
Terrestrial radio in Nashville (or anywhere else) is not dying, only undergoing a path correction.

As always, IMHO.

Best,

w/

 

[deltas69]

I'm not try to be rude, but what does the rail road industry (mostly controled by CSX) and terrestrial radio dying got in common? Huh



well..there is a csx railroad line running just a few feet of both WMRO AND Lee's station in Portland...sounds a little fishy to me.. ?..but you make the call..

 

[TheBigA]

The one thing I'll add is because there are so many radio owners, not all corporate, and so many approaches to how they do radio, there is no single generalization that can be applied to management style. Some radio companies see themselves as towers and transmitters. Some see themselves as content providers. Some see new media as an integrated part of what they do. Some only do radio, others do radio, TV, cable, books, film, syndication, and new media. Hey, some are ad-supported, others are listener supported. The one thing that is consistent, regardless of approach, business model, or ownership is they're all struggling right now.

 

[Nock]

Somewhere in this thread I recall conversation about XM / Sirius never going to make it. I experienced something today that i experienced last week. Walked into a business, heard the music and thought to myself, that's the same song that was on in my car. Interesting as I was listening to XM in the car and yeah Tibbs it was the "Jazz" channel. Remember when that always happened with terrestrial radio?

Nock

 

[Tibbs4]

Yeah, Nock, more proof that XM isn't "local" so it doesn't matter. WNFN could go Jazz tomorrow and have a 2.5 share. Instead
they like to brag about their 1.0 gain. That's what wrong with "local" radio owned by companies out of the area. Follow the leader
mentality applied blindly to all markets.

 

[JimmyJames]

"And every store in every city looks the same. A Wal Mart in NJ looks like a Wal Mart in Texas. And they're all filled with people fighting to get inside and buy. Why is that? What happened to the small niche stores that used to cater to individuals? No one shopped there, and they went out of business."

Actually, Walmart has adjusted the styling and design of its stores to better fit some markets. So now, not every Walmart looks exactly the same. And many of them have renovated to be more contemporary and relevant to consumers.

"We're trying to make it more experiential, rather than just stuff we're selling," said Joe Tapper, the company's vice president for store presentation. "We've placed emphasis on making it more enjoyable."

Smart move. Radio should do the same. Especially for its loyal employees.

 

[JimmyJames]

The one thing I'll add is because there are so many radio owners, not all corporate, and so many approaches to how they do radio, there is no single generalization that can be applied to management style.

I'm not so sure about that. I think the majority of practices are standardized at least in their thinking. I've seen numerous small and medium market stations cut libraries, change on air content and DJ styles, and so on, simply because they heard or saw something done that way in a major market. They can't back it up locally, in fact, the locals may definitely not like it, but management is convinced because a large "successful" company does it that way, they know something about radio the smaller guys don't, and try to imitate the CCs and Cumuluses of the world.