After over a month of listening to both K-Hits 92.1 and Classic 93.1, my local coworkers seem to prefer Classic 93.1 as they play the 80's while K-Hits doesn't. Is that the future of the Classic Hits Format? Will the 60's be the next decade to be eliminated by radio stations like they did to the 50's? Will both Classic Hits stations (as well as Classic Rock) eventually drop the 60's?
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Is The 60's Next To Be Eliminated From Radio Stations?
- Thread starter Madmansam
- Start date
Mad....
Wouldn't be the least surprised if the 60's went next.
Of course, you can imagine how us fans of the music from the 1920's to the 1950's feel....
Every "consultant" I ever talked to, overheard or read a report from said radio stations were wasting their resources chasing listeners over 50...and if you were listening to 1966 hits when you were 15, you're damn near 60 - gee, you're only supposed to be listening to news/talk or classical music - if you're not clinically dead. As for radio demographics, you passed away years ago.
Funny, but many of the actual radio listeners I know are over 50 - and most of the younger folks I know
never listen to radio stations, just their iPods and CDs in their cars.
Wouldn't be the least surprised if the 60's went next.
Of course, you can imagine how us fans of the music from the 1920's to the 1950's feel....
Every "consultant" I ever talked to, overheard or read a report from said radio stations were wasting their resources chasing listeners over 50...and if you were listening to 1966 hits when you were 15, you're damn near 60 - gee, you're only supposed to be listening to news/talk or classical music - if you're not clinically dead. As for radio demographics, you passed away years ago.
Funny, but many of the actual radio listeners I know are over 50 - and most of the younger folks I know
never listen to radio stations, just their iPods and CDs in their cars.
landtuna said:
Exactly my point: there are "plenty of other choices"....just not on terrestrial radio. I find myself streaming audio other than commercial/non-commercial radio stations to find any really interesting content....and I'm 52 - not deep into the "elderly" demo.
K
kenrayc
Guest
60s do seem to be going away in Fresno KJWL which started out as a Nastalsia station playing the Standards Frank, Nat, Dean, Perry are now more or less 70s and 80s, same with MEGA 97.9 and KHIT 107.1, the only one that plays some 60s is KABX. For a on-line oldies station thats closer to home try kyaradio.com is a tribute station to the original BOSS RADIO KYA 1260.
landtuna said:
Speaking of "happy music," it still amazes me that another once-ubiquitous format
known as the personality-driven "MOR" (Middle Of The Road) sound is nowhere to be
found on terrestrial radio, also...seems like every small town had such a station (e.g.,
KBLF, Red Bluff), and big cities had at least two stations like that (e.g., KCRA 1320,
KFBK 1530, in the 1970s)...
When I started radio in 1980, KWG in Stockton was MOR under Johnny Jacobs'
ownership...
Just you wait - in a few years, that '70s music will not be on terrestrial radio...
--jay
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