B
breannaamyjo
Guest
obviously if you let the customers dictate how you run your station you will not be respected in the community.
A weekly paper may reprint press releases or propaganda word for word, but no one takes them seriously. A daily newspaper cannot allow advertisers to dictate editorial content any more than a radio station should let a client dictate what type of format you air, or what you do with your commercials.
Would you let a client go on a political tirade and bash others in the community? Would you let a preacher spew hate speech? Would you allow a sports show with vulgarity?
While two examples are not necessarily FCC violations, vulgarity is. You wouldn't hesitate to tellthem not to curse, but allowing them to go on about their business for 30 minutes will lose all listeners, therefore, you'll NEED that advertiser. So why not cut him in the beginning so it never gets that far.
We do what we do to survive, but when you become a joke, or people in the town have no respect for your product, you'll always be a bottom feeder with the competition (including local daily newspaper, etc) laughing at you and will easily sell against you to all the LEGITIMATE businesses that DO understand how advertising, and quality programming, can help his business.
A weekly paper may reprint press releases or propaganda word for word, but no one takes them seriously. A daily newspaper cannot allow advertisers to dictate editorial content any more than a radio station should let a client dictate what type of format you air, or what you do with your commercials.
Would you let a client go on a political tirade and bash others in the community? Would you let a preacher spew hate speech? Would you allow a sports show with vulgarity?
While two examples are not necessarily FCC violations, vulgarity is. You wouldn't hesitate to tellthem not to curse, but allowing them to go on about their business for 30 minutes will lose all listeners, therefore, you'll NEED that advertiser. So why not cut him in the beginning so it never gets that far.
We do what we do to survive, but when you become a joke, or people in the town have no respect for your product, you'll always be a bottom feeder with the competition (including local daily newspaper, etc) laughing at you and will easily sell against you to all the LEGITIMATE businesses that DO understand how advertising, and quality programming, can help his business.