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Is the Internet the New Talk Radio

F

fred flintstone

Guest
Salem has bought a blog site to extend the reach of its talk programming. A very interesting article outlining Salem's business plan and business model. AAR could - and should - take lessons from these people.RadioDailyNews:
Are blogs and the Internet going to be the new talk radio? Salem Communications Corp. thinks so, and it just put up $5 million to make it happen. The Camarillo company, owner of 104 radio stations, a host of Web sites and magazines and three radio syndication networks with nearly 2,000 affiliates, targets people interested in religion and politics. And it closed a deal earlier this month to take its fastest-growing radio format — conservative news/talk — into the blogosphere.Salem bought Townhall.com, one of the country's largest and oldest conservative news and opinion Web sites, and will relaunch it soon as a next-generation platform for people with something to say. It also will provide a more visible stage for the company's talk show hosts.One executive predicted the site will be a forerunner of a new "grass roots media," with a potential impact rivaling that of nationally syndicated talk radio's dawn in the late 1980s."We forget, now that it's been 20 years, how revolutionary it was that an average person could pick up the phone, call a talk radio show and have their voices broadcast to millions of folks," said Chuck DeFeo, Townhall.com's new general manager."There wasn't a platform like that for people ever ¿ This is where the grass roots media of talk radio and blogging can intersect." ...READ MOREhttp://www.venturacountystar.com/vcs/business/article/0,1375,VCS_128_4715340,00.html
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fred flintstone said:
Salem has bought a blog site to extend the reach of its talk programming. A very interesting article outlining Salem's business plan and business model. AAR could - and should - take lessons from these people.
Click to expand...
When was the last time you looked at AAR's web site? Every AAR program has a blog. Moreover, every registered member can have a blog there, if AAR wants to enable it.The feature is disabled at the moment, but it was briefly enabled a few days ago. when I noticed a new "Post a New Blog Entry" addition to the "My Account" section. I presume that there are plans to enable it permanently down the road.
 
The article goes into much broader detail about the business plan Salem has followed, beyond acquiring a blog site.
 
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