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Is The Rhythmic Format Dying?

htowler said:
bchristi said:
There is little difference between Rhythmic and mainstream CHR these days. Both hip-hop and modern rock are fading from the charts and pop/dance is taking over. I don't think there is a need for Rhythmic CHR stations anymore.A few years ago, it worked well to mix in pop (Beyonce, Rihanna, Akon) with hip hop (TI, Lil John, Ying Yang Twins), but today it doesn't work as well to mix in Lady Gaga, Kesha, and Owl City. Here in Charlotte, 95.1 Kiss FM (mainstream) and 96.1 The Beat (rhythmic) sound virtually identical, except for Kiss FM sprinkles in rock every now and then. The Beat does get new music faster but other than these subtile differences they are playing pretty much the exact same stuff. Rhythmics should either go urban or mainstream but quit trying to straddle the fence because it can no longer be done in this climate.
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I REALLY think 96.1 WIBT is about to be blown up soon they sound too Mainstream. They MAY shift Urban
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I think its a good sounding station, whether they go full mainstream or go urban I hope they stick around. I don't want to see it become a Jack FM or something stupid like that as too many stations in that predicament have the reputation of doing.
 
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